Comprehensive visitor profile made easy!
February 28, 2023
Comprehensive visitor profile made easy!
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Data Integration
- Data Activation
Overall Satisfaction with Tealium Customer Data Hub
We implemented the Tealium AudienceStream module for one of our clients. Current use cases include: 1) Suppressing existing customers from digital marketing, resulting in cost savings. 2) Webform follow up emails, resulting in real-time emails being sent when information is requested via the website. 3) Website personalization, which allows for a customized website experience based on selected visitor criteria.
- Seamless integration with other platforms via the available connectors.
- Ability to integrate online and offline data into a consolidated visitor profile.
- Flexibility to easily build additional audiences as needed for new use cases.
- The tool currently in use for audience sizing jobs is clunky.
- Availability of connectors to integrate with other platforms.
- Easy to code for new audiences.
- Cost savings by suppressing current customers from digital ads.
- Increased efficiency by automating webform follow up emails.
Tealium allows our client to integrate data collected from web activity and offline data in one central profile. We are then able to use a combination of attributes and actions taken to enable real-time responses and customize the customer experience.
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes