Comprehensive visitor profile made easy!
February 28, 2023

Comprehensive visitor profile made easy!

Jill Greatrix | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Data Integration
  • Data Activation

Overall Satisfaction with Tealium Customer Data Hub

We implemented the Tealium AudienceStream module for one of our clients. Current use cases include: 1) Suppressing existing customers from digital marketing, resulting in cost savings. 2) Webform follow up emails, resulting in real-time emails being sent when information is requested via the website. 3) Website personalization, which allows for a customized website experience based on selected visitor criteria.
  • Seamless integration with other platforms via the available connectors.
  • Ability to integrate online and offline data into a consolidated visitor profile.
  • Flexibility to easily build additional audiences as needed for new use cases.
  • The tool currently in use for audience sizing jobs is clunky.
  • Availability of connectors to integrate with other platforms.
  • Easy to code for new audiences.
  • Cost savings by suppressing current customers from digital ads.
  • Increased efficiency by automating webform follow up emails.
We have received good support from Tealium, although there have occasionally been some delays in response time.
Tealium allows our client to integrate data collected from web activity and offline data in one central profile. We are then able to use a combination of attributes and actions taken to enable real-time responses and customize the customer experience.

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Tealium is well suited for companies that are looking to customize the user experience across all channels.