Great interactive and easy coverage reporting tool
March 31, 2017
Great interactive and easy coverage reporting tool
Score 9 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (Trendkite)* is used by two users within the Communications Department. It is used for tracking coverage, we use the coverage search per topic a lot, to show how a certain press release or topic has done. We use the coverage tracking to report to our Exec Board in terms of media coverage numbers and create monthly coverage reports so that does not need to be done manually.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Interactive reporting - great to have reports that are interactive and link to articles
- Ease of breaking down coverage per topic, especially handy if you are a research organisation or advocacy and you want to see how well you do on certain missions
- Cision has a great interactive dashboard where you can have everything you need to know one page - including readership, articles with highest readership etc
- Customer service during GMT hours (although I think that is coming)
- Find an easier way to star top content for reporting
- Does not always pick up all the broadcast clips - sometimes not in full
I have used 2 other companies and Cision is by far the most user friendly and best designed. Reporting is very easy and interactive while previous companies made reporting painful by having to first research coverage on certain topics and then combine all the searches for different words - whilst Cision has them all included in the search terms, which you can easily change and add as well. It is also easy to find top coverage.