TrustRadius reviews are a great way to identify new advocates and arm your sales team with unbiased content
December 18, 2019
TrustRadius reviews are a great way to identify new advocates and arm your sales team with unbiased content
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
We partner with TrustRadius to execute review campaigns across our customer base, and then include those reviews as assets in PathFactory Content Tracks in our pre- and post- sales marketing programs. From an advocacy perspective, it helps me to hit my quarterly goals for identifying new customer advocates. The reviews are also helpful to our Demand Gen team as they nurture prospects through the funnel and our sales team uses them as an unbiased resource to address objections and educate prospects on the different use cases for our software.
- The quality of the reviews is generally much higher than other sites.
- How easy it is to run review campaigns.
- We've had problems with a lot of anonymous reviews - while TrustRadius has offered advice for how to encourage customers to leave more reviews, there isn't much flexibility on the language/experience for the reviewer to try to foster more self-identification.
- I wish TrustQuotes for Web had a little bit more flexibility to better fit with our brand look and feel.
- Has increased our number of reviews to help build credibility
- Moves the needle on quarterly new advocate and acts of advocacy goals
TrustRadius reviews are typically longer and more thoughtful than I've seen on other review sites. I also like the ability to design custom questions; this helps keep the customer feedback focused on topics that matter to buyers.
PathFactory has by and large created the space that we occupy in the market today, so it was very important to us to be able to design custom questions that let customers share their experience in the right context. The custom question development process was a lot of work, but worth the effort up front when you first sign. It was a collaborative process that included consultations with our Demand Gen, CX and sales teams about common objections and areas of focus. I also like that the custom questions can be evaluated and adjusted at any time which is something we're looking at now as we wrap up our first year as a TrustRadius customer.
Different consumers are using different review sites, so it's important to use to have a decent amount of content on as many as we can. In addition to TrustRadius, we send customers to G2 and GetApp to leave reviews. We added TrustRadius to this mix because we wanted to increase our number of reviews and arm our sales team with more social proof to help accelerate the sales cycle. To be seen if it's helped funnel velocity, but we've been very happy with the quality of the reviews - we just wish fewer were anonymous, but we're working on different ways to help that!