Gain honest customer feedback while quickly accelerating the top of the funnel!

We are using TrustRadius to further our customer's voices around our product. At IBM, we like our customers to do the talking. With TrustRadius, we are able to give our clients a voice to discuss how IBM Process Mining has helped their operations processes and source net new feedback on how we can improve our product. With this, we can gain a competitive advantage using our own client's voices, while also turning their reviews into successful review stories. Lastly, we are able to source leads from TrustRadius and deliver them to Sales to nurture that relationship. We have been able to source both honest feedback, further our advocacy programs, and ultimately deliver top-of-funnel leads to sales.

With TrustRadius, we have been able to create unique custom questions tailored to the reviews we are hoping to get. We were able to collect quotes that highlighted the key uses of IBM Process Mining from across various industries while documenting their benefits across their organization including actualized ROI, better process discovery, and lowered operating costs. From this, we are able to collect tailored reviews from our customers and truly understand how they are using the product and what benefits they have achieved after execution.

With IBM Process Mining, we use G2 and Gartner Peer Insights to collect and source peer reviews. While we have had success with all three platforms, TrustRadius provides us with personalized support, more importantly around intent data to target our audience using their LinkedIn Integration. In addition, the TrustRadius Vendor Portal has more information about buyer activity, intent data, and suggested leads compared to Gartner Peer Insights (GPI). With the Vendor Portal, my team and I can quickly gather insights around how many reviews we have sourced in a given timeframe, what buyer activity and leads we can give to our sales team to nurture, and easily analyze how we compete against our competitors.