Invaluable tool with endless interesting insights which can truly help to drive change!

I am the Lead UX UI Designer on our team, and sit under the CRO team. UserTesting has been invaluable to us, has assisted us through multiple rounds of design iterations on our biggest project to date, Checkout redesign, which has seen a huge uplift and been extremely successful. The tool was used throughout the project to target specific areas of the checkout which would have caused our users issues or confusion and I was able to develop these. I am currently using the tool in the same way to redesign our PDP. It has been used to gain insights into users' experiences of our benchmarked competitors, as well as our current PDP. The tool is used throughout our CRO monthly testing cycle where designs for tests are usertested in short test forms to refine designs. We also use Content Square as a data tool, and are able to gain qualitative insights from UserTesting where we see looping behaviours or rage clicks on the site. We will be progressing to using surveys and interviews as our scope increases, particularly to further understand customer journeys, inspirations, motivations and frustrations.

As previously discussed, the feedback from the UserTesting customer basis has been extremely helpful throughout our design and iteration process. It ensured the final designs proposed and developed were backed by rounds of quantitative feedback from 80 users. This was a key business decision and huge investment from the company and User Testing was invaluable to push this business case through.