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VWO - Easy to use capable tool with some (fixable) lackings
August 21, 2018

VWO - Easy to use capable tool with some (fixable) lackings

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Visual Website Optimizer

We primarily use it for A/B tests - our product owners define a test they want to run - and the web team runs it.
We also use user recordings in order to locate potential problems in our flows.
We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings
  • Intuitive UI
  • Easy to set up A/B tests
  • Integration with different tools for more detailed insights
  • Testing preview functionality is weak
  • Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps
  • Support could be faster and take more of a personal approach
  • Thanks to user recordings we have smoothed out friction points in the user journey
  • We increased our offer conversion rate 3% with one A/B test
  • The tool and reporting are easy to use - we have seen an increase in the number of A/B test idea inputs.
VWO is more intuitive to use and with more capable functionalities than Hotjar or Optimizely. VWO provides a broader service than Hotjar or Optimizely by themselves.
  • VWO is suited for most websites - The tool works with classical websites as well as SPAs.
  • Tests are easy to implement and success metrics are defined for each test individually - which gives accurate insights.