Item: Zoho Social
Rating: 7
Author: Mike Kahn

Use Cases and Deployment Scope

I have been testing the use of Zoho Social for a couple of months for use with a real estate client, and to consider using it for social media management for other clients. It took a little getting used to, as most platforms do, but overall I have found it to be quite robust. An critical feature that is in beta, but I have found it works quite well, is to schedule a post on multiple platforms while editing the content on a per platform basis (i.e., photo for Instagram, link post for Instagram with a lot of hashtags and short test for Twitter). When I have had questions their customer service and tech support have been very quick to respond AND knowledgeable about their product capabilities. The price point for Zoho is competitive for the features. I am seriously considering recommending it to my client for ongoing use.

Pros and Cons

Clean, intuitive interface.
Great post customization by social platform feature.
Responsive and knowledgeable tech support and customer service.

There are good analytics/stats but there is room for improvement. Note that I have found this true of all social management tools I've used and it is hard to please everyone in this arena.

Return on Investment

Zoho Social has been a valuable, affordable tool to manage social for a client.
It has helped me post and analyze social content efficiently.

Alternatives Considered

Hootsuite, Traject Social, Later, Sendible, eClincher and Buffer

Price point, features, excellent tech support, good reviews, and great free trial period Zoho ahead of the competition for my needs.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Canva, Adobe PhotoShop, Facebook for Business

Usability

Ease of use, robust features and good tech support.

Support Rating

My experience has been excellent. Good online resources and quick turn around and knowledgeable staff for issues.

Likelihood to Recommend

I think Zoho Social is a solid option for brands managing multiple social media channels and is making an investment in ongoing social media. I also see the potential for use at the agency level with multiple brands, with the good add-on pricing. A straight-up newbie will have a little ramp up but that's true of almost any platform under the sun.

Zoho Social is a serious competitor in the crowded management tool landscape

Overall Satisfaction with Zoho Social