Item: ZoomInfo Sales
Rating: 10
Author: Iyer Amruthur

Use Cases and Deployment Scope

ZoomInfo allows us to dig for information that would normally be unavailable. Contact names, numbers (direct, hq, cell), emails, business emails. It also reveals contacts, companies, news, and much more. For companies, it yields revenue and location and services for vetting, while for people it yields positions and contact info. It succeeds where google, and linkedIn fail.

Pros and Cons

Grading contacts and leads
Securing contact information for leads
Identifying competitors and similar industry prospects
Grades accuracy of self-provided info
Offers a great in-web-browser extension for seeing if websites have a zoominfo profile
Integrating with internal data.

Accuracy of info
Storing and sorting and tagging contacts in a seamless way
Reporting poor information

Go-to-Market Impact

The revenue employee count and industry are by far the most important factors in securing new customers, especially ones that make an impact on my book of business. The tools they give you to find competitors are also amazing for lead generation. But the unique data they give is the positions and scrubbed cell numbers.

Ease of Integration

It was incredibly easy for our company's sales department to upload our sales team leads discovered in-house to zoom info to correlate with the data they have. It's something we do monthly, but it only takes each employee about 5 minutes to make their Excel files. Very efficient, and it helps bridge the gap on low data prospects.

Return on Investment

Increased the speed at which I get prospects 4-5
Increased the speed at which I got contact info by a catastrophic amount
Helped me grade, and re-grade all my prospects for revenue, allowing me to focus on more lucrative accounts.

Alternatives Considered

LinkedIn Sales Navigator

Zoom info is much better in terms of giving you a full picture. You get the company, ALL the contacts, revenue, news, etc. WIth LinkedIn it would be more suited to finding information and having a digital conversation or conversation started with a target individual from a company. Zoom provides considerable company info compared to LinkedIN

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Other Software Used

LinkedIn Sales Navigator

Likelihood to Recommend

When you cannot find a company's number, the department in the company you need, the email or cell contact for the direct contact you need. ZoomInfo will be overwhelming with contacts, but it will be divided by department, position, tenure, etc. It goes a step above just "knowing" who you're calling to, "having the contacts" for who you want to call.

Every Contact Anywhere Anytime, Right in Your Pipeline!

Overall Satisfaction with ZoomInfo SalesOS