123FormBuilder (formerly 123ContactForm) vs SoGoSurvey

• Customizability, particularly with regard to matching website design. This helped things look slick, rather than out of place. The site was seamless with these form additions.
• Easy UX - not only was I able to work my way through the software easily in no time at all, it was also easy to hand off to others, knowing that it was always a step-by-step process.
• All the bases were covered - when it came to form creation and data collection, they had fields for everything you could think of, as well as the customizability to add what you needed, where, and when.

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• SoGoSurvey makes it easy to create a survey even for the novice. I recently gave a spare license to a peer and they were able to easily develop a survey. I offered my help if she had any questions but she said that she'd definitely ask but "... I already love that I can change the answer format with the drop down. It's the best. "
• Customer support. I 'chat' with support personnel when I need to use a feature I haven't used. They are always quick to respond and answer my questions thoroughly. I can get the complete chat via email for future reference as well.
• Keeping clients up-to-date. SoGoSurvey regularly hosts free training and best practices webinars that keeps the basics at the forefront and shares best practices.
• The canvas (survey metrics) is easy to create and very versatile in summarizing the survey results.

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• One-off payment integration requires a higher subscription
• Storage is not commensurate with pricing
• Not exactly a strong negative, but could work on pricing it better for non-US markets

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• Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
• Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
• Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
• Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template

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• 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.

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• Cost. The software is very reasonably priced when judged against its functionality. The cost and risk of deploying paper surveys, coupled with the additional time it would take to input the data before analysis, means we have a lot less to worry about, have saved time and money.
• Data and reputation. Security of data is important to us. Using this software has enhanced our credibility with clients. We're serious about data security and this software shows that we are.
• Ethics and reputation. We are also serious about achieving the highest ethical standards in research, and nothing in this software impedes our ability to meet these standards.
• Speed. The online training, all of which has been 1-2-1, helped me get to grips with the software and deploy it quickly. The quality of training is very high indeed.

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