123FormBuilder (formerly 123ContactForm) vs SoGoSurvey

• Customizability, particularly with regard to matching website design. This helped things look slick, rather than out of place. The site was seamless with these form additions.
• Easy UX - not only was I able to work my way through the software easily in no time at all, it was also easy to hand off to others, knowing that it was always a step-by-step process.
• All the bases were covered - when it came to form creation and data collection, they had fields for everything you could think of, as well as the customizability to add what you needed, where, and when.

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• Easy to use - easy to create surveys, send to participants and review the results
• The library of ready to use templates is so helpful!
• The large variety of question types helps to keep the survey interesting for the participant.
• The "smart" question logic is amazing. I love having a follow up question appear depending on how the participant answers a previous question.

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• One-off payment integration requires a higher subscription
• Storage is not commensurate with pricing
• Not exactly a strong negative, but could work on pricing it better for non-US markets

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• Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
• Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
• Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
• Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template

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• 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.

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• Cost. The software is very reasonably priced when judged against its functionality. The cost and risk of deploying paper surveys, coupled with the additional time it would take to input the data before analysis, means we have a lot less to worry about, have saved time and money.
• Data and reputation. Security of data is important to us. Using this software has enhanced our credibility with clients. We're serious about data security and this software shows that we are.
• Ethics and reputation. We are also serious about achieving the highest ethical standards in research, and nothing in this software impedes our ability to meet these standards.
• Speed. The online training, all of which has been 1-2-1, helped me get to grips with the software and deploy it quickly. The quality of training is very high indeed.

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