What users are saying about

12mass

6 Ratings

BirdEye

8 Ratings

12mass

6 Ratings
Score 1 out of 101

BirdEye

8 Ratings
Score 9.8 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

BirdEye

Birdeye is well suited for highlighting the positive comments that are made about your organization. It's also ideal for alerting you to potentially negative comments and gives you the option to control how they are viewed by the public. For example, you can set up parameters for highlighting the quotes that you feel are most beneficial. I also like the fact that it allows you to have a branded homepage that can link directly to your website. This can also be promoted through social media channels as well.

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Data Aggregation - All Sources Feeding into One Place.
  • Research & Development - Great at listening to customers and actively improving the system.
  • Reps/Support - Our rep is amazing! Always quickly responds and is incredibly helpful!

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • It would be nice if the alerts about posts were a touch quicker. Sometimes I don't receive the alert until a day or two after it's actually made.
  • Sometimes when I utilize the system to respond to a testimonial, it doesn't transfer over to the actual site. This is especially true for testimonials that are made on Google+. I do believe they are working on this issue.

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
BirdEye was much easier to use and garnered much better and noticeable results. In addition, it was much less expensive as well. The customer service is excellent and they made sure we understood what we needed to do to our profile to be a success.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • As marketers, we all know the value of a positive testimonial. People are very quick to leave negative comments regarding just about any situation. It's nice to have a forum that highlights many of the good things going on in a company.
  • Birdeye is also a positive tool in helping us maintain a high response rate to all quotes made, whether they be positive or negative. We address all quotes as part of our business practice, and the software makes it easy for us to do this in a timely and professional manner.
  • Overall, I feel the rates for Birdeye are a bit expensive. Since I have a number of facilities, it would be helpful for renewal purposes if they could have more discounts for multi-facility organizations.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

BirdEye

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details