12mass vs BirdEye

• The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
• 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
• The system gets smarter as you use it, which speeds up the conversations even further.

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• Reputation Management has never been better. By providing Gated Reviews, businesses can help catch bad customer experiences before the reviews hit the internet, giving the company a chance to fix any problems and win customers for life.
• Easy-to-Integrate code displays your reviews on your website, and the schema markup helps those reviews to pass stars into Google. Win Win for SEO and SEM.
• Citation management is an included piece of the pie, which also helps local businesses to make sure local clients can find them and see their reviews easily

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• Should add a Facebook private messages option.
• If my brand wasn't mentioned so much I don't think I would need to use it.
• Sometimes the site is slow.

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• The Only Thing I can think of is the ability to easily determine whether or not a review was done through the platform or if the customer went direct to the Review Site. You do have to jump through hoops for this.
• They could provide re-sellers more knowledge regarding strategies that seem to work better with different industries. What review source works best for Dental vs Restaurants? What tools are their direct clients using to get the reviews? IPads? Sign in Widget? What process gets the most reviews by Industry would be some great inside information.
• If they could provide knowledge regarding the day and time people are more likely to respond to reviews by industry.
• Easier step by step instructions for me to give my clients so they can upload phone numbers and emails. Currently they have a template, but if you change anything on the template, the entire process gets screwed up, so it takes some time before you learn what not to do.

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• Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
• It definitely saves time, I don't think you can ever engage with that many people manually.
• More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

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• As marketers, we all know the value of a positive testimonial. People are very quick to leave negative comments regarding just about any situation. It's nice to have a forum that highlights many of the good things going on in a company.
• Birdeye is also a positive tool in helping us maintain a high response rate to all quotes made, whether they be positive or negative. We address all quotes as part of our business practice, and the software makes it easy for us to do this in a timely and professional manner.
• Overall, I feel the rates for Birdeye are a bit expensive. Since I have a number of facilities, it would be helpful for renewal purposes if they could have more discounts for multi-facility organizations.

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