What users are saying about
6 Ratings

Hootsuite Pro

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
485 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101

Hootsuite Pro

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
485 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite Pro
7.8
Boolean keyword searches
12mass
Hootsuite Pro
8.3
Filtering out noise/spam
12mass
Hootsuite Pro
7.5
Sentiment analysis
12mass
Hootsuite Pro
7.1
Broad channel coverage
12mass
Hootsuite Pro
8.3

Publishing

12mass
Hootsuite Pro
7.8
Content planning and scheduling
12mass
Hootsuite Pro
9.2
Audience targeting
12mass
Hootsuite Pro
7.1
Content optimization
12mass
Hootsuite Pro
7.5
Workflow management
12mass
Hootsuite Pro
7.4

Engagement

12mass
Hootsuite Pro
7.2
Automated routing and prioritization
12mass
Hootsuite Pro
6.9
Customer interaction histories
12mass
Hootsuite Pro
6.8
Bulk actions
12mass
Hootsuite Pro
7.8

Marketing

12mass
Hootsuite Pro
7.0
Lead generation
12mass
Hootsuite Pro
7.0
Content marketing
12mass
Hootsuite Pro
7.2
Paid media management
12mass
Hootsuite Pro
6.3
Campaigns and promotions
12mass
Hootsuite Pro
7.3

Channel coverage/integration

12mass
Hootsuite Pro
8.5
Twitter
12mass
Hootsuite Pro
9.4
Facebook
12mass
Hootsuite Pro
8.7
LinkedIn
12mass
Hootsuite Pro
8.1
Google+
12mass
Hootsuite Pro
8.6
Instagram
12mass
Hootsuite Pro
8.1
Pinterest
12mass
Hootsuite Pro
8.0
YouTube
12mass
Hootsuite Pro
8.6

Reporting/analytics

12mass
Hootsuite Pro
6.7
Campaign success analytics
12mass
Hootsuite Pro
6.4
Real-time tracking
12mass
Hootsuite Pro
7.6
Competitor analysis
12mass
Hootsuite Pro
6.2

Account management

12mass
Hootsuite Pro
8.8
Role-based user permissions & privileges
12mass
Hootsuite Pro
8.6
Mobile access
12mass
Hootsuite Pro
8.9

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available
  • I can set up a stream for one brand with all of the social platforms on that tab. With a quick scroll I can see Mentions, Messages, Posts and Shares on a hashtag.
  • We can schedule posts far in advance, even if we don't have the creative yet. We can drop those in later, once the creative team delivers them.
  • We can schedule our blog posts in Hootsuite Pro far in advance as well.
  • We are able to schedule Instagram posts. While posting is a manual process still, our Hootsuite iPhone App alerts us that it's time to post. When we click on the alert, it takes us to the app where we can open up our Instagram account and the photo is automatically added. All we have to do is paste the text into Instagram and hit Share.
  • Hootsuite Pro gives us the ability to plan ahead and helps us be efficient with our time. Because we manage three brands' social media [platforms], we need to be able to see everything at a glance and schedule with ease.
Melissa Best profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • Even when we refresh Hootsuite, it does not always show the latest notifications and messages. If we want a fast response time, we need to log into the social platforms themselves to keep up with notifications.
  • There are some great analytics reports with Hootsuite Pro but most of them are an upgrade or you need to buy points to use them. They aren't included in the monthly Hootsuite Pro price.
  • In order to add users and allow them to respond to messages and help within the account, we have to pay more.
Melissa Best profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Hootsuite Pro6.4
Based on 34 answers
It's an automatic renew so there's no reason I would have to worry about this. For all the functionality I get, $10 a month is a steal. I am considering upgrading for a month so that I can do their online training program, Hootsuite University, where I can earn a certificate and be listed on their site as an expert in the program. I have inquired about this, and I could earn the certificate and then switch back to my pro account. I think the whole learning program and certificate is a very awesome thing for them to do. I see myself continuing this until I am not working in this industry anymore - and I don't see that happening anytime soon because I'm just getting started
Kelly Rates profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Hootsuite Pro6.0
Based on 9 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 7 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Ashley Pengilly profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
Hootsuite Pro10.0
Based on 7 answers
Their support team is eager to help and gets issues resolved rather quickly
Jess Messenger profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Hootsuite Pro10.0
Based on 9 answers
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available
Hootsuite Pro made it easier for us to post to Instagram. While posting to Instagram is still not automatic, it is much quicker. We also liked how we were able to schedule all of our brands within one calendar and see notifications as well. It was also slightly less expensive. We find Streams in Hootsuite valuable for monitoring. However, CoSchedule may have made changes since we switched.
Melissa Best profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • Instead of posting every post myself I can bulk post and save time. I can spend this time on other tasks.
Dérick St-Hilaire profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details