What users are saying about

12mass

6 Ratings

Hootsuite Pro

Top Rated
466 Ratings

12mass

6 Ratings
Score 1 out of 101

Hootsuite Pro

Top Rated
466 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Hootsuite Pro

Hootsuite Pro is great for scheduling content, engaging with your audience, and building awareness. However, the reporting is minimal so you'll need another tool for analytics and monitoring. The search capabilities are useful but it cannot operate as a true social listening tool with this lack of reporting available in the Pro package
Pam Renovato profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite Pro
7.5
Boolean keyword searches
12mass
Hootsuite Pro
8.0
Filtering out noise/spam
12mass
Hootsuite Pro
7.2
Sentiment analysis
12mass
Hootsuite Pro
6.4
Broad channel coverage
12mass
Hootsuite Pro
8.2

Publishing

12mass
Hootsuite Pro
7.8
Content planning and scheduling
12mass
Hootsuite Pro
9.2
Audience targeting
12mass
Hootsuite Pro
7.3
Content optimization
12mass
Hootsuite Pro
7.2
Workflow management
12mass
Hootsuite Pro
7.4

Engagement

12mass
Hootsuite Pro
7.2
Automated routing and prioritization
12mass
Hootsuite Pro
7.3
Customer interaction histories
12mass
Hootsuite Pro
7.0
Bulk actions
12mass
Hootsuite Pro
7.3

Marketing

12mass
Hootsuite Pro
6.7
Lead generation
12mass
Hootsuite Pro
6.6
Content marketing
12mass
Hootsuite Pro
6.8
Paid media management
12mass
Hootsuite Pro
6.1
Campaigns and promotions
12mass
Hootsuite Pro
7.1

Channel coverage/integration

12mass
Hootsuite Pro
8.3
Twitter
12mass
Hootsuite Pro
9.3
Facebook
12mass
Hootsuite Pro
8.5
LinkedIn
12mass
Hootsuite Pro
7.8
Google+
12mass
Hootsuite Pro
8.5
Instagram
12mass
Hootsuite Pro
8.1
Pinterest
12mass
Hootsuite Pro
7.5
YouTube
12mass
Hootsuite Pro
8.5

Reporting/analytics

12mass
Hootsuite Pro
6.3
Campaign success analytics
12mass
Hootsuite Pro
6.0
Real-time tracking
12mass
Hootsuite Pro
7.2
Competitor analysis
12mass
Hootsuite Pro
5.6

Account management

12mass
Hootsuite Pro
8.5
Role-based user permissions & privileges
12mass
Hootsuite Pro
8.4
Mobile access
12mass
Hootsuite Pro
8.7

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Hootsuite Pro excels with their dashboard organization. For our purposes we do very well with the 20 tabs with ten streams in each tab. This allows us to create different dashboards for specific purposes- its easily customize-able to suit our needs. We are able to group streams by network and/or by brand. Further, it's a snap to monitor influences and track keywords and hashtags as well. Other social media management tools don't allow near as much flexibility.
  • Unlike other social tools, Hootsuite Pro has an extensive app directory that allows brands to include tumblr, blogger, sound cloud, stumble upon, Pinterest via tailwind in their dashboard. Past that, their app directory includes an impressive number of services for further dashboard capabilities and increases productivity options. Popular services such as Trello, Slack, Reddit, Pocket, Flipboard, Dropbox, Evernote, SugarCRM and many, many other services are integrated into the dashboard via apps. Hootsuite Pro can handle a large portion your marketing needs.
  • While Hootsuite offers several packages, marketing bundles, services, and add-ons, to accommodate larger companies at an enterprise level also- - the Pro package is perfect for small to mid-level companies with many features and capabilities at a price that beats the cost of most social media marketing tools available.
Pam Renovato profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • When I first began using Hotsuite Pro, the allowed social accounts were unlimited. As their offerings increased, the number of social accounts available to Pro account users dropped to 50. Granted, 50 social networks is more than sufficient for most small companies the number is too small for companies managing multiple brands with multiple profiles. It's perfectly acceptable to offer a package with a 50 profile allotment- most social management tools have limits also. However, those that signed up for the Pro account with unlimited profiles felt a sting when the number was dropped, without warning, to 50. As for us, managing six brands, each with multiple social profiles, and a few of those brands have multiple profiles on the same network to address customer service, sales, and/or vetch. support. For a time, we thought we would need to purchase add-ons to meet our needs. While we love the services, technically the service offers less that what it did when I signed up.
  • Hootsuite Pro only offers one advanced analytics report each month. You can purchase additional reports or build custom reports. However, what's offered isn't sufficient for the allowed social profiles. The analytic capabilities exist in Hootsuite, but the Pro package doesn't offer enough reports to handle extensive analytic reporting needed for future planning. Yes, these are available as add-ons- but the Pro package will never be a stand alone social media marketing tool until more reports are available.
  • In the past, Hootsuite Pro included Linked In Company Pages, and groups as well as individual profiles. Pages and groups are no longer included so.
  • LinkedIn is not covered as well as it once was.
Pam Renovato profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available
Hootsuite Pro6.4
Based on 34 answers
It's a very easy product to use and to train others to use. We very rarely need to contact support with an issue. It saves us time and money!
Jess Messenger profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Hootsuite Pro6.0
Based on 9 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 7 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Ashley Pengilly profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Hootsuite Pro10.0
Based on 7 answers
They respond to every tweet complaint that I have, even when I am just talking among friends.
Ashley Pengilly profile photo

Online Training

No score
No answers yet
No answers on this topic
Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.
Erik Blair profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Hootsuite Pro10.0
Based on 9 answers
It allows me to have several people within my company in various locations publishing with an indication of the activity of other users. This is a wonderful attribution for my company.
Ashley Pengilly profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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From a UI perspective, Buffer reigns supreme and Sprout Social has the best reporting/insight options. To be quite honest, Hootsuite is comparable from a content planning and scheduling standpoint as well as a price. At the end of the day, what is preferred for the team who is going to be using the program should be taken into consideration. Do they prefer a nice UI? Are the reporting functions sufficient?
Stefanie Cash profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • HootSuite has saved our Marketing Coordinator tons of time every week by letting her schedule all of the week's posts at once and check in lightly during the week.
  • HootSuite has made it very simple to connect with our audience using Keyword Streams.
  • HootSuite has made it easy to have a bird's eye view of our brand on Social Media.
Alison Rivera profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details