What users are saying about
6 Ratings
Top Rated
5 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101
Top Rated
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Hootsuite Pro

If you have a team working on the social media accounts, use Hootsuite. Actually, even if you are just using it yourself, use hootsuite! The easy-to-use dashboard and ability to customize to meet your needs are unsurpassed, in my opinion. I have used Hootsuite for years and constantly check it to ensure brand protection for my company. It has been a lifesaver and is one of the most used apps on my iPhone! I haven't come across any kind of platform that would replace Hootsuite for me
Loryn Guiffre, MBA profile photo

Feature Rating Comparison

Publishing

12mass
Hootsuite Pro
7.0
Content planning and scheduling
12mass
Hootsuite Pro
7.0
Audience targeting
12mass
Hootsuite Pro
7.0
Workflow management
12mass
Hootsuite Pro
7.0

Engagement

12mass
Hootsuite Pro
9.0
Bulk actions
12mass
Hootsuite Pro
9.0

Marketing

12mass
Hootsuite Pro
7.0
Content marketing
12mass
Hootsuite Pro
7.0

Channel coverage/integration

12mass
Hootsuite Pro
8.0
Twitter
12mass
Hootsuite Pro
8.0
Facebook
12mass
Hootsuite Pro
8.0
LinkedIn
12mass
Hootsuite Pro
8.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available
  • Makes communications more efficient by allowing a team to collaboratively monitor communications.
  • Allows users to schedule communications, decreasing the workload.
  • The Hootsuite phone app is a lifesaver, allowing my to monitor my company's communications on the go!
Loryn Guiffre, MBA profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • There is room for improvement on the navigation bar on the left hand side of the screen.
  • Analytics could be improved and brought more to the forefront, with support on how to use the analytics reports in presentations.
  • The $9.99 a month seems a little pricey!
Loryn Guiffre, MBA profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Hootsuite Pro9.0
Based on 3 answers
I don't see my self at work without using Hootsuite. Until something better comes along, it makes my life easier!
Loryn Guiffre, MBA profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
Hootsuite Pro8.0
Based on 2 answers
I find Hootsuite to be very easy to use, though there are a couple things that need improvement. Overall, I think Hootsuite is an awesome tool and it helps me to do my job and do it well. I have been a fan for years, tried other products, but none of them come close to Hootsuite.
Loryn Guiffre, MBA profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Pro5.0
Based on 1 answer
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 1 answer
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
Hootsuite Pro9.1
Based on 1 answer
Keep it simple!
Loryn Guiffre, MBA profile photo

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available
I use tools like Google alerts to monitor our company. When I worked at a PR agency, I used Netvibes, but never really got into it. I also used Vocus (which was pricey if I remember correctly), and I mess around with Klout, though I don't take it very seriously. Hootsuite is, by far, my favorite and a tool that I have used consistently throughout my career
Loryn Guiffre, MBA profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available
  • I use it to reduce my stress of feeling that I should be communicating. It has achieved that to a large extent as I have increased my knowledge of how it works.
  • I can't say I have obtained any direct leads from it but I notice that my postings are getting some traction which is good
  • It is the usual '100 hours' to learn the software. I find most software - even relatively simple to use software like Hootsuite, still requires a level of trial and error and study - oh and mistakes!
Michael Royal profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details