What users are saying about

12mass

6 Ratings

Hootsuite Pro

442 Ratings

12mass

6 Ratings
Score 1 out of 101

Hootsuite Pro

442 Ratings
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Hootsuite Pro

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.

Feature Rating Comparison

Listening/monitoring

12mass
Hootsuite Pro
6.8
Boolean keyword searches
12mass
Hootsuite Pro
7.5
Filtering out noise/spam
12mass
Hootsuite Pro
6.7
Sentiment analysis
12mass
Hootsuite Pro
5.2
Broad channel coverage
12mass
Hootsuite Pro
7.9

Publishing

12mass
Hootsuite Pro
7.6
Content planning and scheduling
12mass
Hootsuite Pro
9.1
Audience targeting
12mass
Hootsuite Pro
7.0
Content optimization
12mass
Hootsuite Pro
7.0
Workflow management
12mass
Hootsuite Pro
7.2

Engagement

12mass
Hootsuite Pro
7.0
Automated routing and prioritization
12mass
Hootsuite Pro
6.9
Customer interaction histories
12mass
Hootsuite Pro
6.9
Bulk actions
12mass
Hootsuite Pro
7.1

Marketing

12mass
Hootsuite Pro
6.3
Lead generation
12mass
Hootsuite Pro
5.9
Content marketing
12mass
Hootsuite Pro
6.3
Paid media management
12mass
Hootsuite Pro
6.1
Campaigns and promotions
12mass
Hootsuite Pro
6.9

Channel coverage/integration

12mass
Hootsuite Pro
7.9
Twitter
12mass
Hootsuite Pro
9.2
Facebook
12mass
Hootsuite Pro
8.2
LinkedIn
12mass
Hootsuite Pro
7.4
Google+
12mass
Hootsuite Pro
8.2
Instagram
12mass
Hootsuite Pro
7.6
Pinterest
12mass
Hootsuite Pro
6.8
YouTube
12mass
Hootsuite Pro
7.9

Reporting/analytics

12mass
Hootsuite Pro
6.1
Campaign success analytics
12mass
Hootsuite Pro
5.8
Real-time tracking
12mass
Hootsuite Pro
6.8
Competitor analysis
12mass
Hootsuite Pro
5.6

Account management

12mass
Hootsuite Pro
8.1
Role-based user permissions & privileges
12mass
Hootsuite Pro
7.8
Mobile access
12mass
Hootsuite Pro
8.3

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • Setup, including connecting your social media accounts, is easy and intuitive.
  • Scheduling posts is quick and easy once you get the hang of it.
  • I love being able to create different streams of content to monitor, this feature of the dashboard is great for keeping an eye on multiple campaigns and types of accounts at once.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • The interface can be somewhat cumbersome at times
  • Some settings & configurations are hard to get to
  • Some advanced reports may cost extra/aren't included with the Pro plan

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Hootsuite Pro6.4
Based on 34 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Hootsuite Pro6.0
Based on 9 answers
I find Hootsuite to be very easy to use, though there are a couple things that need improvement. Overall, I think Hootsuite is an awesome tool and it helps me to do my job and do it well. I have been a fan for years, tried other products, but none of them come close to Hootsuite.

Reliability and Availability

No score
No answers yet
No answers on this topic
Hootsuite Pro5.0
Based on 7 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

Performance

No score
No answers yet
No answers on this topic
Hootsuite Pro6.0
Based on 7 answers
Hootsuite's performance in regards to Twitter is amazing. Every post takes seconds to create and schedule. However, in regards to other networking sites, the posts don't follow through as well as you would expect them to

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Hootsuite Pro10.0
Based on 7 answers
I never had an issue with the site where I would need to use their customer service

Online Training

No score
No answers yet
No answers on this topic
Hootsuite Pro9.8
Based on 2 answers
Nice tutorials.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
Hootsuite Pro10.0
Based on 9 answers
Keep it simple!

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
It's not the best set of software, but it's affordable (and marketed well) for SMBs. Hootsuite Pro, along with any similar social media management tool, only becomes useful when you need to follow a publishing schedule for multiple social media channels. That said, it's pretty cheap and offers entry to a better method of management (vs. trying to do it through each platform's account individually)

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Hootsuite Pro greatly reduces the time spent trying to log in/out of social media accounts (along with the time looking up or resetting passwords).
  • Since we've starting using it, we've encountered a lot of limitations. At this point, we're considering alternatives that will alleviate some of the common headaches and nuisances associated with Hootsuite Pro.
  • We're able to execute a more coordinated social media marketing effort at a reduced cost to our clients (when compared to when we weren't using any social media management platforms).

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Hootsuite Pro

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details