6 Ratings
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Top Rated
208 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 1 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    12mass

    Feature Set Not Supported
    N/A
    7.2

    Khoros Marketing (Formerly Spredfast + Lithium)

    72%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.2
    72%
    65 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    69 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    6.9
    69%
    62 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    7.6
    76%
    77 Ratings

    Publishing

    12mass

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.7
    87%
    97 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.5
    75%
    77 Ratings

    Content optimization

    N/A
    0 Ratings
    5.0
    50%
    5 Ratings

    Workflow management

    N/A
    0 Ratings
    8.4
    84%
    87 Ratings

    Engagement

    12mass

    Feature Set Not Supported
    N/A
    7.6

    Khoros Marketing (Formerly Spredfast + Lithium)

    76%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.3
    73%
    59 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.0
    80%
    69 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.5
    75%
    62 Ratings

    Marketing

    12mass

    Feature Set Not Supported
    N/A
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    33 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    58 Ratings

    Paid media management

    N/A
    0 Ratings
    7.1
    71%
    2 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    63 Ratings

    Channel coverage/integration

    12mass

    Feature Set Not Supported
    N/A
    7.6

    Khoros Marketing (Formerly Spredfast + Lithium)

    76%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    7.7
    77%
    94 Ratings

    Facebook

    N/A
    0 Ratings
    8.1
    81%
    96 Ratings

    LinkedIn

    N/A
    0 Ratings
    7.6
    76%
    69 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    18 Ratings

    Instagram

    N/A
    0 Ratings
    7.3
    73%
    91 Ratings

    Pinterest

    N/A
    0 Ratings
    6.6
    66%
    31 Ratings

    YouTube

    N/A
    0 Ratings
    6.6
    66%
    33 Ratings

    Reporting/analytics

    12mass

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    84 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.8
    78%
    83 Ratings

    Competitor analysis

    N/A
    0 Ratings
    6.5
    65%
    53 Ratings

    Account management

    12mass

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    7.7
    77%
    93 Ratings

    Mobile access

    N/A
    0 Ratings
    7.1
    71%
    79 Ratings

    Attribute Ratings

    • 12mass is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
    • Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 1 area: Usability

    Likelihood to Recommend

    8.5

    12mass

    85%
    3 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    134 Ratings

    Likelihood to Renew

    8.2

    12mass

    82%
    3 Ratings
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    32 Ratings

    Usability

    8.2

    12mass

    82%
    2 Ratings
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    28 Ratings

    Availability

    12mass

    N/A
    0 Ratings
    9.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    97%
    22 Ratings

    Performance

    12mass

    N/A
    0 Ratings
    8.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    84%
    15 Ratings

    Support Rating

    8.2

    12mass

    82%
    4 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    47 Ratings

    In-Person Training

    12mass

    N/A
    0 Ratings
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    7 Ratings

    Online Training

    12mass

    N/A
    0 Ratings
    6.0

    Khoros Marketing (Formerly Spredfast + Lithium)

    60%
    7 Ratings

    Implementation Rating

    8.2

    12mass

    82%
    2 Ratings
    7.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    77%
    58 Ratings

    Product Scalability

    12mass

    N/A
    0 Ratings
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    71 Ratings

    Likelihood to Recommend

    12mass

    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.
    Anonymous | TrustRadius Reviewer

    Pros

    12mass

    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
    • The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
    • We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.
    Anonymous | TrustRadius Reviewer

    Cons

    12mass

    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Uploading Instagram stories through Khoros.
    • Uploading Instagram carousels through Khoros.
    • Reducing the wait time for some things to delete or add to the content calendar.
    • Sorting by date added as default in the content center.
    • Having the most used initiative as the default when first entering Khoros instead of the newest created one.
    Jai Raphael | TrustRadius Reviewer

    Pricing Details

    12mass

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?

    Starting Price

    Khoros Marketing (Formerly Spredfast + Lithium)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Likelihood to Renew

    12mass

    12mass 8.2
    Based on 3 answers
    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.4
    Based on 32 answers
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
    Anonymous | TrustRadius Reviewer

    Usability

    12mass

    12mass 8.2
    Based on 2 answers
    It's easy to use, after a while you'll get used to it and find it easy to navigate
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 28 answers
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    12mass

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 9.7
    Based on 22 answers
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
    Anonymous | TrustRadius Reviewer

    Performance

    12mass

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.4
    Based on 15 answers
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
    Anonymous | TrustRadius Reviewer

    Support Rating

    12mass

    12mass 8.2
    Based on 4 answers
    helped me every time
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.1
    Based on 47 answers
    Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    12mass

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 7 answers
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
    Anonymous | TrustRadius Reviewer

    Online Training

    12mass

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 6.0
    Based on 7 answers
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    12mass

    12mass 8.2
    Based on 2 answers
    see the tutorials on you tube. that helps
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.7
    Based on 58 answers
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
    Joe Hill | TrustRadius Reviewer

    Alternatives Considered

    12mass

    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.
    Anonymous | TrustRadius Reviewer

    Scalability

    12mass

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.5
    Based on 71 answers
    The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    12mass

    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
    Anonymous | TrustRadius Reviewer

    Khoros Marketing (Formerly Spredfast + Lithium)

    • The Plans section is great for keeping track of content that needs to be posted.
    • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
    • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
    Laurren Neal | TrustRadius Reviewer

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