6 Ratings
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Top Rated
145 Ratings
6 Ratings
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Score 1 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
145 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Boolean keyword searches
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Filtering out noise/spam
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sentiment analysis
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
5.7
Broad channel coverage
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.4

Publishing

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content planning and scheduling
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Audience targeting
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content optimization
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Engagement

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Automated routing and prioritization
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Customer interaction histories
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Bulk actions
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.4

Marketing

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Lead generation
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Content marketing
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Paid media management
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.6

Channel coverage/integration

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Twitter
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Facebook
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
LinkedIn
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Google+
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Instagram
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Pinterest
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
5.4
YouTube
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.2

Reporting/analytics

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Campaign success analytics
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Real-time tracking
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Competitor analysis
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.3

Account management

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Role-based user permissions & privileges
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Mobile access
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Strategic Services/Consulting: this team is a true partner to our internal social team.
  • Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
  • Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.
Danielle Stapleton | TrustRadius Reviewer

Cons

12mass

  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Anonymous | TrustRadius Reviewer

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Anonymous | TrustRadius Reviewer

Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 14 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

12mass

12mass 8.2
Based on 2 answers
helped me every time
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Angel Soria, MBA | TrustRadius Reviewer

In-Person Training

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Joe Hill | TrustRadius Reviewer

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.
Latasha Howard | TrustRadius Reviewer

Scalability

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 29 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
Anonymous | TrustRadius Reviewer

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
Anonymous | TrustRadius Reviewer

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

12mass
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Likelihood to Renew

12mass
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

12mass
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

12mass
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

12mass
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

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