What users are saying about
6 Ratings
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Based on 6 reviews and ratings
Khoros Marketing (Formerly Spredfast + Lithium)
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Top Rated
208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 208 reviews and ratings
Feature Set Ratings
Listening/monitoring

12mass
Feature Set Not Supported
N/A

7.2
Khoros Marketing (Formerly Spredfast + Lithium)
72%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Boolean keyword searches

N/A
0 Ratings

7.2
72%
65 Ratings
Filtering out noise/spam

N/A
0 Ratings

7.0
70%
69 Ratings
Sentiment analysis

N/A
0 Ratings

6.9
69%
62 Ratings
Broad channel coverage

N/A
0 Ratings

7.6
76%
77 Ratings
Publishing

12mass
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Content planning and scheduling

N/A
0 Ratings

8.7
87%
97 Ratings
Audience targeting

N/A
0 Ratings

7.5
75%
77 Ratings
Content optimization

N/A
0 Ratings

5.0
50%
5 Ratings
Workflow management

N/A
0 Ratings

8.4
84%
87 Ratings
Engagement

12mass
Feature Set Not Supported
N/A

7.6
Khoros Marketing (Formerly Spredfast + Lithium)
76%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Automated routing and prioritization

N/A
0 Ratings

7.3
73%
59 Ratings
Customer interaction histories

N/A
0 Ratings

8.0
80%
69 Ratings
Bulk actions

N/A
0 Ratings

7.5
75%
62 Ratings
Marketing

12mass
Feature Set Not Supported
N/A

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Lead generation

N/A
0 Ratings

7.2
72%
33 Ratings
Content marketing

N/A
0 Ratings

8.1
81%
58 Ratings
Paid media management

N/A
0 Ratings

7.1
71%
2 Ratings
Campaigns and promotions

N/A
0 Ratings

7.7
77%
63 Ratings
Channel coverage/integration

12mass
Feature Set Not Supported
N/A

7.6
Khoros Marketing (Formerly Spredfast + Lithium)
76%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features

N/A
0 Ratings

7.7
77%
94 Ratings

N/A
0 Ratings

8.1
81%
96 Ratings

N/A
0 Ratings

7.6
76%
69 Ratings
Google+

N/A
0 Ratings

8.9
89%
18 Ratings

N/A
0 Ratings

7.3
73%
91 Ratings

N/A
0 Ratings

6.6
66%
31 Ratings
YouTube

N/A
0 Ratings

6.6
66%
33 Ratings
Reporting/analytics

12mass
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Campaign success analytics

N/A
0 Ratings

7.8
78%
84 Ratings
Real-time tracking

N/A
0 Ratings

7.8
78%
83 Ratings
Competitor analysis

N/A
0 Ratings

6.5
65%
53 Ratings
Account management

12mass
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Role-based user permissions & privileges

N/A
0 Ratings

7.7
77%
93 Ratings
Mobile access

N/A
0 Ratings

7.1
71%
79 Ratings
Attribute Ratings
- 12mass is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
- Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 1 area: Usability
Likelihood to Recommend

8.5
12mass
85%
3 Ratings

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
134 Ratings
Likelihood to Renew

8.2
12mass
82%
3 Ratings

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
32 Ratings
Usability

8.2
12mass
82%
2 Ratings

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
28 Ratings
Availability

12mass
N/A
0 Ratings

9.7
Khoros Marketing (Formerly Spredfast + Lithium)
97%
22 Ratings
Performance

12mass
N/A
0 Ratings

8.4
Khoros Marketing (Formerly Spredfast + Lithium)
84%
15 Ratings
Support Rating

8.2
12mass
82%
4 Ratings

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
47 Ratings
In-Person Training

12mass
N/A
0 Ratings

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
7 Ratings
Online Training

12mass
N/A
0 Ratings

6.0
Khoros Marketing (Formerly Spredfast + Lithium)
60%
7 Ratings
Implementation Rating

8.2
12mass
82%
2 Ratings

7.7
Khoros Marketing (Formerly Spredfast + Lithium)
77%
58 Ratings
Product Scalability

12mass
N/A
0 Ratings

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
71 Ratings
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.

Verified User
Employee in Social Media
Financial Services Company, 10,001+ employeesPros
12mass
- The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
- 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
- The system gets smarter as you use it, which speeds up the conversations even further.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
- Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
- The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
- We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.

Verified User
Executive in Corporate
Medical Device Company, 10,001+ employeesCons
12mass
- Should add a Facebook private messages option.
- If my brand wasn't mentioned so much I don't think I would need to use it.
- Sometimes the site is slow.

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
- Uploading Instagram stories through Khoros.
- Uploading Instagram carousels through Khoros.
- Reducing the wait time for some things to delete or add to the content calendar.
- Sorting by date added as default in the content center.
- Having the most used initiative as the default when first entering Khoros instead of the newest created one.
Social Media Specialist
The Nature ConservancyEnvironmental Services, 10,001+ employees
Pricing Details
12mass
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Khoros Marketing (Formerly Spredfast + Lithium)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Likelihood to Renew
12mass
12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.4
Based on 32 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesUsability
12mass
12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate

Verified User
Employee in Marketing
Internet Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 28 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Verified User
Employee in Marketing
Hospital & Health Care Company, 10,001+ employeesReliability and Availability
12mass
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Verified User
Manager in Marketing
Supermarkets Company, 10,001+ employeesPerformance
12mass
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 15 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Verified User
Manager in Marketing
Computer Software Company, 201-500 employeesSupport Rating
12mass
12mass 8.2
Based on 4 answers
helped me every time

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 47 answers
Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

Verified User
Strategist in Social Media
Marketing and Advertising Company, 201-500 employeesIn-Person Training
12mass
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 1001-5000 employeesOnline Training
12mass
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Verified User
Director in Marketing
Restaurants Company, 10,001+ employeesImplementation Rating
12mass
12mass 8.2
Based on 2 answers
see the tutorials on you tube. that helps

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Head of Marketing Technology
Springer NaturePublishing, 10,001+ employees
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.

Verified User
Employee in Marketing
Retail Company, 10,001+ employeesScalability
12mass
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.5
Based on 71 answers
The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.

Verified User
Manager in Marketing
Gambling & Casinos Company, 10,001+ employeesReturn on Investment
12mass
- Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
- It definitely saves time, I don't think you can ever engage with that many people manually.
- More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesKhoros Marketing (Formerly Spredfast + Lithium)
- The Plans section is great for keeping track of content that needs to be posted.
- The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
- The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
Social Engagement Coordinator
Tailored BrandsRetail, 5001-10,000 employees