6 Ratings
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Top Rated
129 Ratings
6 Ratings
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Score 1 out of 101

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
129 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is well suited for a number of scenarios: publishing, managing archives of media assets, analyzing, contesting, crisis tracking, etc. It is a perfect tool for large organizations with decentralized teams, or those seeking a true social messaging control center. The customer service is fantastic, attentive, responsive, and much appreciated
Garrett Estrada profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Boolean keyword searches
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Filtering out noise/spam
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.2
Sentiment analysis
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
5.4
Broad channel coverage
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.8

Publishing

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content planning and scheduling
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Audience targeting
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content optimization
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.3

Engagement

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Automated routing and prioritization
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.2
Customer interaction histories
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Bulk actions
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Marketing

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Lead generation
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Content marketing
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Paid media management
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.2

Channel coverage/integration

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Twitter
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Facebook
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
LinkedIn
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Google+
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Instagram
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Pinterest
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
YouTube
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Reporting/analytics

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Campaign success analytics
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Real-time tracking
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Competitor analysis
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Account management

12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Role-based user permissions & privileges
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Mobile access
12mass
Khoros Marketing (Formerly Spredfast + Lithium)
6.2

Pros

12mass

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

  • Customer success - their team is truly collaborative and interested in partnering with our business to drive success.
  • User-friendliness - the UI and UX is intuitive and simple, and it is straightforward to administer at the global level.
  • Rapid improvements - Spredfast is often able to nimbly keep up with changes and updates across the major social media platforms.
Gregory Tan profile photo

Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

  • Social media analytics - performance data is due for a major overhaul.
  • Company-wide 'governance' data - most/least active initiatives/accounts/users.
Gregory Tan profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard profile photo

Reliability and Availability

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• About 95-98% uptime. This used to be problematic in the early days, but the SaaS infrastructure has been dramatically upgraded recently and there is virtually no issue today.
No photo available

Performance

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.
No photo available

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan profile photo

In-Person Training

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Online Training

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
• • We did several different types of training. We went there for initial training, and we had them send a trainer into our facilities. We also used the online webinars extensively. In general, I thought that the training needed to be a little more formal. It tends to be more of a software tour, rather than actual hands-on training. This is an opportunity for improvement that they are aware of an working on.
No photo available

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 24 answers
We had plenty of support during implementation, but there was definitely a huge learning curb as we learned about all the permissions, access, etc.
Jesse McCarl profile photo

Alternatives Considered

12mass

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

I have not used another platform since starting my career.
Taylor Mileski profile photo

Scalability

12mass

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
Works for absolutely any size or dynamic of a company.
Jesse McCarl profile photo

Return on Investment

12mass

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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