12mass vs PromoRepublic

• The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
• 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
• The system gets smarter as you use it, which speeds up the conversations even further.

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• Generates post ideas and curated content. If I'm out of ideas on content for the week/month I can usually peruse their prepared content to generate ideas.
• Timed posting based on our current engagement rates. Helps me to decide the ideal times to post to ensure the greatest amount of engagement.
• Easy post editor. Has a plethora of images and fonts I can use to make an eye-catching copy for our social media.

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• Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
• I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
• Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.

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• No direct posting to IG. I still have to have photos sent to my phone before I can post on Instagram.

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• Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
• Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
• Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.

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• Consistency is key and having PromoRepublic has helped fill in the gaps when I don't have original content ready. The consistency has helped increase our engagement.

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