12mass vs PromoRepublic

• The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
• 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
• The system gets smarter as you use it, which speeds up the conversations even further.

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• The scheduler is great, and it even provides recommendations for what to post when.
• They're constantly offering educational webinars on how to get the most out of not only their product, but SMM in general.
• The library of editable posts is a real differentiator, though it won't help all industries equally.

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• The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
• It can be a bit slow at times and you'll need to refresh the system and type the search again.
• Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.

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• Doesn't integrate with 3rd party plugins or apps
• No collaboration features for clients

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• Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
• Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
• Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.

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• Has made our social channels come alive
• PR allows us to get away without needing a dedicated SMM on staff
• Has increased our online profile and credibility

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