12mass vs PromoRepublic

Likelihood to Recommend

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

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Verified User

Account Manager in Marketing

Medical Devices Company, 11-50 employees

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If you are an agency doing social media accounts for clients, use this as a jumping off point. Don't use their ideas exactly as is. The client could see the post somewhere else on someone else's social media page and that will just piss off your client. And it will make your agency look like plagiarists. PromoRepublic makes it really easy to design original posts and for getting great ideas. Consider the client before you use PromoRepublic's content straight out of the box. When appropriate, if I use PromoRepublic's content exactly as is, I will tell the client that I'm using a curation service so they are aware up front.

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Verified User

Vice-President in Marketing

Marketing and Advertising Company, 1-10 employees

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Pros

The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
The system gets smarter as you use it, which speeds up the conversations even further.

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Verified User

Employee in Marketing

Internet Company, 11-50 employees

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Content ideas.
Graphic design.
A visual calendar where you can see all the posts with the art, not just the words.

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Verified User

Vice-President in Marketing

Marketing and Advertising Company, 1-10 employees

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Cons

The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
It can be a bit slow at times and you'll need to refresh the system and type the search again.
Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.

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Verified User

Employee in Marketing

Internet Company, 11-50 employees

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I'd like to be able to drag and drop posts to different dates and times from the calendar view.
I'd like to be able to duplicate an entire post from the calendar view and drag it to another date and time.

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Verified User

Vice-President in Marketing

Marketing and Advertising Company, 1-10 employees

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Likelihood to Renew

12mass 8.2

Based on 3 answers

When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.

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Verified User

Employee in Marketing

Internet Company, 11-50 employees

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No score

No answers yet

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Usability

12mass 8.2

Based on 2 answers

It's easy to use, after a while you'll get used to it and find it easy to navigate

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Verified User

Employee in Marketing

Internet Company, 11-50 employees

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No score

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Support

12mass 8.2

Based on 2 answers

Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)

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Verified User

Account Manager in Marketing

Medical Devices Company, 11-50 employees

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No score

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Implementation

12mass 8.2

Based on 1 answer

see the tutorials on you tube. that helps

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Verified User

Account Manager in Social Media

Marketing and Advertising Company, 11-50 employees

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Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.

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Verified User

Employee in Marketing

Internet Company, 11-50 employees

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Hootsuite is what my office primarily uses and it's good. I just prefer the way you can see all the posts in the calendar dashboard on PromoRepublic and I like that it has fresh curated content for me to peruse.

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Verified User

Vice-President in Marketing

Marketing and Advertising Company, 1-10 employees

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Return on Investment

Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

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Verified User

Employee in Marketing

Internet Company, 11-50 employees

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It's enabled me to take on clients I wouldn't normally.

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Verified User

Vice-President in Marketing

Marketing and Advertising Company, 1-10 employees

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Social Monitoring	$49¹
Smart Posting	$9¹
Intelligent Ads	$49²
Collaboration Platform for Agencies & Freelancers	$99³

12mass vs PromoRepublic

12mass

PromoRepublic

Pros

Cons

Likelihood to Renew

Usability

Support

Implementation

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

12mass Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

PromoRepublic Editions & Modules

Edition

Additional Pricing Details

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