What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 1 out of 100
Based on 6 reviews and ratings
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 21 reviews and ratings
Attribute Ratings
- 12mass is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.5
12mass
85%
3 Ratings
8.4
PromoRepublic
84%
6 Ratings
Likelihood to Renew

8.2
12mass
82%
3 Ratings
PromoRepublic
N/A
0 Ratings
Usability

8.2
12mass
82%
2 Ratings
PromoRepublic
N/A
0 Ratings
Support Rating

8.2
12mass
82%
4 Ratings
PromoRepublic
N/A
0 Ratings
Implementation Rating

8.2
12mass
82%
2 Ratings
PromoRepublic
N/A
0 Ratings
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesPromoRepublic
PromoRepublic is excellent for collaboration, such as working with freelancers, or clients who want to leave notes and be responsible for final approval. It's also good for brands who need ideas about what to post on a daily basis, as their idea library is quite extensive. The image creation tool is also good for beginners, with plenty of templates, though it isn't as extensive as Canva. It's definitely a solid option for social media management. Can't think of a situation where it wouldn't be appropriate.
Co-Founder
Conversion QueensMarketing & Advertising, 1-10 employees
Pros
12mass
- The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
- 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
- The system gets smarter as you use it, which speeds up the conversations even further.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesPromoRepublic
- Analyzes each platform's audience to provide the best time to make a post.
- Has the ability to save posts, so you don't have to re-create posts if you want to reuse old content or use on multiple accounts.

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 1-10 employeesCons
12mass
- Should add a Facebook private messages option.
- If my brand wasn't mentioned so much I don't think I would need to use it.
- Sometimes the site is slow.

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesPromoRepublic
- No direct posting to IG. I still have to have photos sent to my phone before I can post on Instagram.
Social Media Manager
Private Energy Informational FundInformation Services, 11-50 employees
Pricing Details
12mass
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—12mass Editions & Modules
—
Additional Pricing Details
—PromoRepublic
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 monthly
PromoRepublic Editions & Modules
Edition
Standard | $491 |
---|---|
Solo | $91 |
Professional | $991 |
Business | $5991 |
Enterprise | Custom1 |
- monthly
Additional Pricing Details
—Likelihood to Renew
12mass
12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesPromoRepublic
No score
No answers yet
No answers on this topic
Usability
12mass
12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate

Verified User
Employee in Marketing
Internet Company, 11-50 employeesPromoRepublic
No score
No answers yet
No answers on this topic
Support Rating
12mass
12mass 8.2
Based on 4 answers
helped me every time

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesPromoRepublic
No score
No answers yet
No answers on this topic
Implementation Rating
12mass
12mass 8.2
Based on 2 answers
see the tutorials on you tube. that helps

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 11-50 employeesPromoRepublic
No score
No answers yet
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding

Verified User
Account Manager in Marketing
Medical Devices Company, 11-50 employeesPromoRepublic
Ultimately I selected PR because I was able to get it for a one-time cost rather than a subscription, but now that I'm used to it I couldn't imagine life without it. I've only used the free versions of the other platforms, so my experience with PR is obviously superior. However, there is absolutely nothing about PR that would make me consider switching to an alternative.
Account Manager
Off2ClassEducation Management, 11-50 employees
Return on Investment
12mass
- Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
- It definitely saves time, I don't think you can ever engage with that many people manually.
- More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.

Verified User
Employee in Marketing
Internet Company, 11-50 employeesPromoRepublic
- Extremely positive ROI as the next best alternative to PromoRepublic, in my opinion, is a full-service solution that runs an average of $500/mo.
Co-Founder and Operational Strategist
Credilife® ... a financial wellness companyFinancial Services, 11-50 employees