What users are saying about
50 Ratings
50 Ratings
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Score 9.2 out of 101
88 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
No photo available

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.4
Oracle Maxymiser
a/b experiment testing
AB Tasty
8.7
Oracle Maxymiser
Split URL testing
AB Tasty
8.2
Oracle Maxymiser
Multivariate testing
AB Tasty
8.3
Oracle Maxymiser
Multi-page/funnel testing
AB Tasty
7.7
Oracle Maxymiser
Visual / WYSIWYG editor
AB Tasty
8.9
Oracle Maxymiser

Audience Segmentation & Targeting

AB Tasty
9.0
Oracle Maxymiser
Standard visitor segmentation
AB Tasty
8.9
Oracle Maxymiser
Behavioral visitor segmentation
AB Tasty
9.2
Oracle Maxymiser
Traffic allocation control
AB Tasty
9.4
Oracle Maxymiser
Website personalization
AB Tasty
8.6
Oracle Maxymiser

Results and Analysis

AB Tasty
7.7
Oracle Maxymiser
Heatmap tool
AB Tasty
5.5
Oracle Maxymiser
Click analytics
AB Tasty
8.0
Oracle Maxymiser
Scroll maps
AB Tasty
9.1
Oracle Maxymiser
Conversion tracking
AB Tasty
8.1
Oracle Maxymiser
Goal tracking
AB Tasty
8.1
Oracle Maxymiser
Test reporting
AB Tasty
8.1
Oracle Maxymiser
Results segmentation
AB Tasty
7.0
Oracle Maxymiser

Pros

AB Tasty

  • User-friendly interface
  • Works well with single page application
  • Customer support
  • Never experienced a bug
No photo available

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills profile photo

Cons

AB Tasty

  • It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
  • Creating reporting and targeting was probably the most difficult part for me.
No photo available

Oracle Maxymiser

  • Self service option may prove a little complex for those new to conversion optimisation
  • Internal dedicated conversion resource is required to get the most out of the tool
John Mills profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
I guess I will not change my headlines every day
Clément Nivolle profile photo

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
Maxymiser is an important part of our business' development and continued growth
John Mills profile photo

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

AB Tasty

No score
No answers yet
No answers on this topic

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

AB Tasty

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo

Oracle Maxymiser

I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
No photo available

Return on Investment

AB Tasty

  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
Craig Lawrence profile photo

Oracle Maxymiser

  • Long term this tool can have very significant impact on your over ROI, personalization efforts, customer retention, reducing bounce rate and augmenting customer lifetime value.
Gaurav Gautam profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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