What users are saying about
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Top Rated
67 Ratings

AB Tasty

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Top Rated
67 Ratings
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Score 8.3 out of 100
91 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.6
Oracle Maxymiser
9.2
a/b experiment testing
AB Tasty
8.2
Oracle Maxymiser
10.0
Split URL testing
AB Tasty
7.5
Oracle Maxymiser
9.0
Multivariate testing
AB Tasty
8.0
Oracle Maxymiser
10.0
Multi-page/funnel testing
AB Tasty
7.4
Oracle Maxymiser
10.0
Mobile app testing
AB Tasty
7.0
Oracle Maxymiser
10.0
Visual / WYSIWYG editor
AB Tasty
7.5
Oracle Maxymiser
6.0
Cross-browser testing
AB Tasty
Oracle Maxymiser
10.0
Test significance
AB Tasty
Oracle Maxymiser
10.0
Advanced code editor
AB Tasty
Oracle Maxymiser
9.0
Page surveys
AB Tasty
Oracle Maxymiser
10.0
Visitor recordings
AB Tasty
Oracle Maxymiser
10.0
Preview mode
AB Tasty
Oracle Maxymiser
10.0
Test duration calculator
AB Tasty
Oracle Maxymiser
10.0
Experiment scheduler
AB Tasty
Oracle Maxymiser
8.0
Experiment workflow and approval
AB Tasty
Oracle Maxymiser
7.0
Dynamic experiment activation
AB Tasty
Oracle Maxymiser
10.0
Client-side tests
AB Tasty
Oracle Maxymiser
10.0
Server-side tests
AB Tasty
Oracle Maxymiser
5.0
Mutually exclusive tests
AB Tasty
Oracle Maxymiser
10.0

Audience Segmentation & Targeting

AB Tasty
8.2
Oracle Maxymiser
8.0
Standard visitor segmentation
AB Tasty
8.1
Oracle Maxymiser
10.0
Behavioral visitor segmentation
AB Tasty
8.2
Oracle Maxymiser
10.0
Traffic allocation control
AB Tasty
8.5
Oracle Maxymiser
7.0
Website personalization
AB Tasty
8.0
Oracle Maxymiser
5.0

Results and Analysis

AB Tasty
7.0
Oracle Maxymiser
9.3
Heatmap tool
AB Tasty
5.3
Oracle Maxymiser
10.0
Click analytics
AB Tasty
7.4
Oracle Maxymiser
8.0
Scroll maps
AB Tasty
6.6
Oracle Maxymiser
10.0
Conversion tracking
AB Tasty
7.8
Oracle Maxymiser
7.0
Goal tracking
AB Tasty
7.3
Oracle Maxymiser
10.0
Test reporting
AB Tasty
7.7
Oracle Maxymiser
10.0
Results segmentation
AB Tasty
7.2
Oracle Maxymiser
10.0
Form fill analysis
AB Tasty
Oracle Maxymiser
10.0
CSV export
AB Tasty
Oracle Maxymiser
10.0
Experiments results dashboard
AB Tasty
Oracle Maxymiser
8.0

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Oracle Maxymiser

  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
John Mills | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Oracle Maxymiser

  • Harsh Pricing. The cost of running Oracle Maxymiser greatly reduces the number of organizations that can afford it.
  • Running Simultaneous Campaigns on the same website can be buggy at times.
  • WYSIWYG Editor has Limited Features. Most common elements can be easily created without any coding knowledge, but if you want custom widgets with special styling and logic, you will need a developer.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Oracle Maxymiser

Oracle Maxymiser 8.3
Based on 21 answers
Maxymiser is used in conjunction with online analytics tools to help us improve conversion rate on our website. It is used in all markets across the group, with very complex tests in more advanced markets and simpler tests in less advanced markets. In some markets multiple departments use it and in others it is used by the online department only. It helps us understand the risks of the changes on the website, improve user experience and deliver better ROI of the online activities.
Anonymous | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Oracle Maxymiser

Oracle Maxymiser 8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 8.2
Based on 2 answers
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut | TrustRadius Reviewer

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

Oracle Maxymiser

Oracle Maxymiser 9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Oracle Maxymiser

I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Oracle Maxymiser

  • The ROI has been around £9 for every £1 we've invested a straight conversion increase. This does include items where without testing we would have done that would of lost revenue.
  • This has increased job satisfaction within my team. They enjoy the testing and working with maxymiser. Plus it's always satisfying to get a positive result
Paul Sandey | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle Maxymiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
Oracle Maxymiser
7.0

Likelihood to Renew

AB Tasty
7.7
Oracle Maxymiser
8.3

Usability

AB Tasty
Oracle Maxymiser
8.2

Reliability and Availability

AB Tasty
Oracle Maxymiser
8.5

Support Rating

AB Tasty
8.2
Oracle Maxymiser
9.1

Implementation Rating

AB Tasty
Oracle Maxymiser
9.1

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