What users are saying about
44 Ratings
44 Ratings
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Score 8.5 out of 101
88 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.
At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Valentin Viguier profile photo

Oracle Maxymiser

If you want to do testing properly in my mind there is only one provider who can deliver high quality tests and insights and that is Maxymiser. Don't get confused when choosing the testing tools because there are many providers who like to say they do testing but they simply and barely tick the box. Maxymiser owns the testing space. Maxymiser isn't the tool if you want to play at testing.
Matthew Lawson profile photo

Pros

  • Great for testing features that you want to build
  • Great for doing quick iterations for feedback
  • Great for learning the basics of AB testing
No photo available
  • Strong data driven approach
  • Very smart consultants
  • Great technology
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Cons

  • Session recording and heat maps are new features, and they are still below HotJar capabilities... but HotJar makes no difference today for versions of an A/B test... so I hope AB Tasty will further enhance those features to catch up.
  • Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
  • Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).
Sylvain Marbach profile photo
  • Can be confusing when you can see all tests in development on your computer - it makes it hard to see what might be a live bug
No photo available

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
I guess I will not change my headlines every day
Clément Nivolle profile photo
Oracle Maxymiser8.3
Based on 21 answers
We now see this as a critical supporting function to our internal teams as well as a technology that supports our goals.
No photo available

Usability

No score
No answers yet
No answers on this topic
Oracle Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo
Oracle Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

No score
No answers yet
No answers on this topic
Oracle Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

We benchmarked AB Tasty vs. Kameleoon and Optimizely - the clear 3 leaders for me at the time I made the survey. Optimizely was and is still too expensive compared to the other two. We then tested AB Tasty against Kameleoon with the acquisition team for 8 weeks. I was using Kameleoon for another non-profit organization for 18 months but I decided to opt for AB Tasty. Usability is just a bit under when you start, but AB Tasty is clearly superior in many dimensions when you become a heavy user. AB Tasty is also better if you manage different entities (we have a group of 9 companies using the solution).
Sylvain Marbach profile photo
Maxymiser appeared to be much stronger than alternatives due to it's strong Account Management and impressive portfolio of customers.
Jonathan Hedger MCIM Chartered Marketer profile photo

Return on Investment

  • Excellent ROI on the acquisition of leads, great ROI for conversion and monetization of customers.
  • Can be tricky sometimes as audience and news are changing over time... so we need to retest after a couple of months to avoid keeping an under-performing version live. Sometimes a version resonates with news and is better at that time, but not in the long term.
Sylvain Marbach profile photo
  • Decreased cart abandonment
  • Decreased bounce rate
Luke Underwood profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details