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Top Rated
52 Ratings
114 Ratings
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Score 8.8 out of 100

Autoklose

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Top Rated
52 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Autoklose

I would recommend Autoklose to smaller teams that do not have the tools and processes in place for conducting sales outreach or business development activities. I would also recommend it to Sales development reps who are relying on manually managing their sales outreach without the benefits of automation. I'd also recommend it if they are trying to do the above while using a CRM like Pipedrive, as Autoklose works well with some CRMs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Autoklose
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Autoklose
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Autoklose
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Autoklose
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Autoklose
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Autoklose
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Autoklose
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Autoklose
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Autoklose
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Autoklose

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Autoklose
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Autoklose
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Autoklose
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Autoklose
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Autoklose

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Autoklose
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Autoklose
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Autoklose

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Autoklose
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Autoklose
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Autoklose

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.5
Autoklose
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Autoklose
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Autoklose
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Autoklose

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Autoklose
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Autoklose
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Autoklose
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Autoklose
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Autoklose
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Autoklose
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Autoklose

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Autoklose

  • It is helping in editing, managing, and send[ing] out large marketing campaigns.
  • It is easy to handle multiple emails in appropriate sequence.
  • Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
  • I have been very much impressed by their support staff.
Ryan Dury | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Autoklose

  • AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
  • Additional throttling limits for the SMTP Authentication protocol are:
  • 30 messages per minute
  • Recipient rate limit of 10,000 recipients per day.
  • Exceeding these limits will cause the following issues:
  • Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
  • Exceeding the per day limit causes the following error message:
  • 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.
Dorothy Joseph | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Autoklose

Autoklose 9.1
Based on 2 answers
We love it and it works
Dianna Geairn | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Autoklose

Autoklose 8.7
Based on 29 answers
It is well set out from a user interface perspective and once you understand how it works you understand the power and the logic of how it is done. Like any software it helps to be a frequent user, but Autoklose lets you set up campaigns in the shortest possible time based on experience with other systems that I have used.
Thomas Olesen | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Autoklose

Autoklose 9.1
Based on 1 answer
We have really had no issues.
Anonymous | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Autoklose

Autoklose 9.1
Based on 1 answer
Always loads fast.
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Autoklose

Autoklose 8.5
Based on 29 answers
Shawn and Jelena have gone above and beyond to make sure I have had the support I needed to get our team up and running. I see opportunities to improve our implementation and I hope we can work together to make it happen so that we can boost the ROI quickly.
Ryan Christian | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Autoklose

Autoklose 9.1
Based on 1 answer
Jelena is amazing! Very knowledgable. Great instructor.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Autoklose

Autoklose 9.1
Based on 1 answer
Jelena is fantastic. She always responds to emails immediately.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Autoklose

Autoklose 9.1
Based on 2 answers
It is extremely easy to implement and start using right away
Dianna Geairn | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Autoklose

For me, the most important why I selected Autoklose against other platforms is because It had a cheaper price, a very professional team and I has everything I needed in order to be productive, keep in touch with my team and use my personal email. And one very important thing, it was very easy to configurate
AGUSTIN ROSA MARIN | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Autoklose

Autoklose 9.1
Based on 1 answer
It's expensive to have a single seat for each salesperson so the alias feature will be the perfect addition to this product.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Autoklose

  • I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
  • I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autoklose

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Autoklose
8.1

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Autoklose
9.1

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Autoklose
8.7

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Autoklose
9.1

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Autoklose
9.1

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Autoklose
8.5

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Autoklose
9.1

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Autoklose
9.1

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Autoklose
9.1

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Autoklose
9.1

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