What users are saying about
25 Ratings
5 Ratings
25 Ratings
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Score 6.5 out of 101
5 Ratings
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Score 5.7 out of 101

Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
No photo available

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Feature Rating Comparison

Data Collection

Acquisio
Simpli.fi
5.9
Collection of first-party data
Acquisio
Simpli.fi
7.7
Collection of third-party data
Acquisio
Simpli.fi
5.0
Access to Third-party Data Providers
Acquisio
Simpli.fi
5.0

Data Classification

Acquisio
Simpli.fi
6.9
Audience taxonomy
Acquisio
Simpli.fi
7.3
Tag Management
Acquisio
Simpli.fi
7.5
Data Analysis Dashboard
Acquisio
Simpli.fi
5.8

Ad Network Integration

Acquisio
Simpli.fi
6.4
Data Transfer
Acquisio
Simpli.fi
4.7
DSP integration
Acquisio
Simpli.fi
8.0

DMP Analytics

Acquisio
Simpli.fi
7.3
Campaign Analytics
Acquisio
Simpli.fi
6.9
Audience Analytics
Acquisio
Simpli.fi
7.7

Pros

Acquisio

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Ben Hopper | Digital Marketing Specialist profile photo

Simpli.fi

  • Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
  • Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.
No photo available

Cons

Acquisio

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo

Simpli.fi

  • Their customer service over the last couple of years has been severely lacking! It has been an absolute terrible experience which has made us re-evaluate our plans of moving forward with them.
  • They over-promise & under-deliver constantly. Even though they say they have the best geo-fencing capabilities in the market and that's how they sell you on it, they take short cuts which inevitably makes their "glamorous" product look bad. If you send them the form that they have requested you to fill out, it ends up putting a radius around each fence. That isn't acceptable, just because they are "short staffed" or its too much work is no excuse to screw over the client.
  • A lot of times when we are getting questions from our clients that are truly relevant and are a cause for concern & we take that information back to Simpli.fi we feel like we are getting their "BS" answer. They talk a lot of game, but can't back it up when it comes down to it.
  • The sites that their inventory runs on is extremely alarming - we could never show that to a client when it is such garbage.
  • When we request keyword lists for Search Retargeting - we give them as much information as possible for the client + their website to pull keywords from. We could be running a restaurant and we could get keywords back for stock prices, linkedin, how to make donuts etc. Thousands & thousands of keywords that are completely irrelevant to our client and our cause.
No photo available

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available

Simpli.fi

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

Simpli.fi

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available

Simpli.fi

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

Simpli.fi

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo

Simpli.fi

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
No photo available

Return on Investment

Acquisio

  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Tom Bonanno profile photo

Simpli.fi

  • We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
  • Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
No photo available

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Simpli.fi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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