What users are saying about

Act-On

328 Ratings

DataFox

15 Ratings

Act-On

328 Ratings
Score 7 out of 101

DataFox

15 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Act-On

Most definitely, Act-On is best for companies that want to send multiple messages to the same contact many times during a month. Most email automation systems will count each email sent against the monthly allowance, but Act-On only counts the actual contact that is sent to each month, and it only counts it once, which is great for a company like ours. We send multiple emails to the same prospects each month, so Act-On fits our needs extremely well.
Paloma Nazar profile photo

DataFox

I would definitely recommend DataFox to any sales team that wants their prospecting to be improved. If a company has trouble finding companies that fit their customer segments, then DataFox can probably solve that issue. I took 2 points off and gave an 8/10 because of the inaccuracy that is sometimes encountered in the lists generated and in the employee count.
Shane Finnegan profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
DataFox
WYSIWYG email editor
Act-On
7.3
DataFox
Dynamic content
Act-On
6.9
DataFox
Ability to test dynamic content
Act-On
6.6
DataFox
Landing pages
Act-On
7.8
DataFox
A/B testing
Act-On
8.0
DataFox
Mobile optimization
Act-On
7.7
DataFox
Email deliverability
Act-On
8.8
DataFox
List management
Act-On
6.0
DataFox
Triggered drip sequences
Act-On
8.3
DataFox

Lead Management

Act-On
6.7
DataFox
Lead nurturing
Act-On
6.3
DataFox
Lead scoring and grading
Act-On
6.9
DataFox
Data quality management
Act-On
7.1
DataFox
Automated sales alerts and tasks
Act-On
6.4
DataFox

Campaign Management

Act-On
7.5
DataFox
Calendaring
Act-On
6.8
DataFox
Event/webinar marketing
Act-On
8.3
DataFox

Social Media Marketing

Act-On
6.7
DataFox
Social sharing and campaigns
Act-On
6.4
DataFox
Social profile integration
Act-On
7.0
DataFox

Reporting & Analytics

Act-On
5.3
DataFox
Dashboards
Act-On
4.7
DataFox
Standard reports
Act-On
5.7
DataFox
Custom reports
Act-On
5.6
DataFox

Platform & Infrastructure

Act-On
6.5
DataFox
API
Act-On
8.0
DataFox
Role-based workflow & approvals
Act-On
6.4
DataFox
Customizability
Act-On
5.1
DataFox
Integration with Salesforce.com
Act-On
8.0
DataFox
Integration with Microsoft Dynamics CRM
Act-On
4.1
DataFox
Integration with SugarCRM
Act-On
7.1
DataFox

Data Augmentation & Lead Qualification

Act-On
DataFox
7.3
Salesforce integration
Act-On
DataFox
7.3

Pros

  • Salesforce integration. I'm able to accomplish everything that I need to accomplish seamlessly between Act-On and Salesforce.
  • Support. Our use of Act-On is probably fairly unique but every question or issue I throw at my customer success manager (Scott S., who is AMAZING) is always met with a convenient and innovative solution.
  • Automation. The automated programs are very intuitive and easy to set up, monitor and use.
Lauren Kates profile photo
  • DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
  • DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
  • DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.
Shane Finnegan profile photo

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • The user interfaces despite being easy to use lacks in certain functionalities. For example insights tab isn't available while viewing a conference list and has to be saved to a static list and viewed.
  • Data for smaller companies can be stale sometimes (not refreshed in more than a year sometimes)
  • Geographical divisions of companies are treated as a single entity. For example, if I'm looking to target US companies, organizations like Accenture and Samsung do not pop up even though they have a sizable presence in the US as they are headquartered in Dublin and Korea respectively
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The bottom line is that IMHO Act-On provides the best bang for the buck in the sector. There are other companies that might have prettier email templates, or fancier interfaces, but when push comes to shove Act-On meets the price-point vs. value issue very well. To get even remotely close the the feature set with another product you'd have to 2x the price.
David Wank, DMD profile photo
DataFox has a very simple to use interface and has great coverage across our ICP. DataFox yielded the highest match rate on the data diagnostic tests indicating that they had great potential in expanding our addressable market. For the kind of functionality, DataFox is much more cost-effective than the other solutions
No photo available

Return on Investment

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo
  • Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

DataFox

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
DataFox Editions & Modules
DataFox
Additional Pricing Details
Subscription pricing. Please contact DataFox for additional information.