What users are saying about
345 Ratings
345 Ratings
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Score 7 out of 101
5 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Lead Liaison LMA
5.8
WYSIWYG email editor
Act-On
8.1
Lead Liaison LMA
1.2
Dynamic content
Act-On
7.4
Lead Liaison LMA
9.1
Ability to test dynamic content
Act-On
7.0
Lead Liaison LMA
9.1
Landing pages
Act-On
7.1
Lead Liaison LMA
1.2
A/B testing
Act-On
6.8
Lead Liaison LMA
8.8
Mobile optimization
Act-On
6.6
Lead Liaison LMA
9.1
Email deliverability
Act-On
7.9
Lead Liaison LMA
1.8
List management
Act-On
6.7
Lead Liaison LMA
2.8
Triggered drip sequences
Act-On
9.0
Lead Liaison LMA
8.6

Lead Management

Act-On
7.4
Lead Liaison LMA
4.7
Lead nurturing
Act-On
7.1
Lead Liaison LMA
2.1
Lead scoring and grading
Act-On
7.7
Lead Liaison LMA
3.9
Data quality management
Act-On
7.9
Lead Liaison LMA
9.1
Automated sales alerts and tasks
Act-On
7.1
Lead Liaison LMA
3.6

Campaign Management

Act-On
7.8
Lead Liaison LMA
8.7
Calendaring
Act-On
6.8
Lead Liaison LMA
8.6
Event/webinar marketing
Act-On
8.7
Lead Liaison LMA
8.8

Social Media Marketing

Act-On
8.2
Lead Liaison LMA
8.8
Social sharing and campaigns
Act-On
8.2
Lead Liaison LMA
8.8
Social profile integration
Act-On
8.2
Lead Liaison LMA
8.8

Reporting & Analytics

Act-On
6.2
Lead Liaison LMA
1.2
Dashboards
Act-On
6.0
Lead Liaison LMA
1.8
Standard reports
Act-On
6.6
Lead Liaison LMA
1.0
Custom reports
Act-On
6.1
Lead Liaison LMA
1.0

Platform & Infrastructure

Act-On
7.4
Lead Liaison LMA
6.4
API
Act-On
8.9
Lead Liaison LMA
1.2
Role-based workflow & approvals
Act-On
7.2
Lead Liaison LMA
8.8
Customizability
Act-On
6.9
Lead Liaison LMA
1.0
Integration with Salesforce.com
Act-On
8.0
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
Act-On
6.7
Lead Liaison LMA
9.1
Integration with SugarCRM
Act-On
7.0
Lead Liaison LMA
9.1

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • The customer service is very good, it's personal and timely.
  • Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
  • They appear to be continuously adding features to the platform.
James Summers profile photo

Cons

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo
  • Import trade show leads from the show's lead capture systems
Linda Stacy profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
Lead Liaison LMA9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Lead Liaison LMA8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
Lead Liaison LMA9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Lead Liaison LMA9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman profile photo

Alternatives Considered

The bottom line is that IMHO Act-On provides the best bang for the buck in the sector. There are other companies that might have prettier email templates, or fancier interfaces, but when push comes to shove Act-On meets the price-point vs. value issue very well. To get even remotely close the the feature set with another product you'd have to 2x the price.
David Wank, DMD profile photo
Salesforce is too much for our company. It does not meet our needs.
Linda Stacy profile photo

Return on Investment

  • Better qualified leads fed into sales
  • Increased volume of leads
  • Significantly higher open rates and clicks
  • We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.
Jim Lovelady profile photo
  • Ability to create custom forms per campaign.
Linda Stacy profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Lead Liaison LMA

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  Depends on package
Lead Liaison LMA Editions & Modules
Lead Liaison LMA
Edition
Visitor Tracking
$2501
Sales and Marketing Automation
$5002
1. Page Views per Month
2. # of Licensed Contacts
Additional Pricing Details