What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

Lead Liaison LMA

4 Ratings
Score 2.1 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Lead Liaison LMA
6.0
WYSIWYG email editor
Act-On
7.3
Lead Liaison LMA
2.1
Dynamic content
Act-On
6.9
Lead Liaison LMA
9.1
Ability to test dynamic content
Act-On
6.6
Lead Liaison LMA
9.1
Landing pages
Act-On
7.8
Lead Liaison LMA
2.1
A/B testing
Act-On
8.0
Lead Liaison LMA
8.8
Mobile optimization
Act-On
7.7
Lead Liaison LMA
9.1
Email deliverability
Act-On
8.8
Lead Liaison LMA
1.8
List management
Act-On
6.0
Lead Liaison LMA
3.1
Triggered drip sequences
Act-On
8.3
Lead Liaison LMA
8.6

Lead Management

Act-On
6.7
Lead Liaison LMA
5.0
Lead nurturing
Act-On
6.3
Lead Liaison LMA
2.9
Lead scoring and grading
Act-On
6.9
Lead Liaison LMA
4.4
Data quality management
Act-On
7.1
Lead Liaison LMA
9.1
Automated sales alerts and tasks
Act-On
6.4
Lead Liaison LMA
3.6

Campaign Management

Act-On
7.5
Lead Liaison LMA
8.7
Calendaring
Act-On
6.8
Lead Liaison LMA
8.6
Event/webinar marketing
Act-On
8.3
Lead Liaison LMA
8.8

Social Media Marketing

Act-On
6.7
Lead Liaison LMA
8.8
Social sharing and campaigns
Act-On
6.4
Lead Liaison LMA
8.8
Social profile integration
Act-On
7.0
Lead Liaison LMA
8.8

Reporting & Analytics

Act-On
5.3
Lead Liaison LMA
1.2
Dashboards
Act-On
4.7
Lead Liaison LMA
1.8
Standard reports
Act-On
5.7
Lead Liaison LMA
1.0
Custom reports
Act-On
5.6
Lead Liaison LMA
1.0

Platform & Infrastructure

Act-On
6.5
Lead Liaison LMA
6.5
API
Act-On
8.0
Lead Liaison LMA
2.1
Role-based workflow & approvals
Act-On
6.4
Lead Liaison LMA
8.8
Customizability
Act-On
5.1
Lead Liaison LMA
1.0
Integration with Salesforce.com
Act-On
8.0
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
Act-On
4.1
Lead Liaison LMA
9.1
Integration with SugarCRM
Act-On
7.1
Lead Liaison LMA
9.1

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • The company has AWESOME customer service, which, regardless of how great your product may be, without good cutomer service, I'm not interested for myself OR clients.
  • Implementation
  • Ease of use
Cindy K. Brown profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
  • The platform is confusing and not cohesive.
  • The platform tries to do many things. They keep rolling out features but do not perfect them.
  • The landing pages features is dreadful and needs to be much stronger for this type of product.
  • The normally friendly face of the company turns against when you wish to cancel and stop using them.
  • The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
  • There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).
James Summers profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Lead Liaison LMA9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman profile photo

Usability

Act-On7.2
Based on 31 answers
There are some parts of the program that are easy, and there are a lot of parts that aren't easy to use. I find myself calling Act-On Customer Support whenever I build an automated program to ensure I set it up correctly. The menu categories are all over the place and could use better organization. List syncing and segmenting can be a pain
Amanda Hurley profile photo
Lead Liaison LMA8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Lead Liaison LMA9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
Lead Liaison LMA9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Ability to create custom forms per campaign.
Linda Stacy profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Lead Liaison LMA

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  Depends on package
Lead Liaison LMA Editions & Modules
Lead Liaison LMA
Edition
Visitor Tracking
$2501
Sales and Marketing Automation
$5002
1. Page Views per Month
2. # of Licensed Contacts
Additional Pricing Details