What users are saying about
342 Ratings
18 Ratings
342 Ratings
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Score 7 out of 101
18 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

MailerLite

This will be a great choice for startup businesses ready to launch their first email campaign or build their first subscriber list. It's not transactional email, so you can't use this for other purposes.
Akram Hasan Sharkar profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
MailerLite
8.2
WYSIWYG email editor
Act-On
7.9
MailerLite
8.1
Dynamic content
Act-On
7.1
MailerLite
8.6
Ability to test dynamic content
Act-On
6.7
MailerLite
8.0
Landing pages
Act-On
7.0
MailerLite
7.1
A/B testing
Act-On
6.9
MailerLite
7.4
Mobile optimization
Act-On
6.8
MailerLite
8.4
Email deliverability
Act-On
7.8
MailerLite
8.2
List management
Act-On
6.4
MailerLite
9.5
Triggered drip sequences
Act-On
9.2
MailerLite
8.1

Lead Management

Act-On
7.3
MailerLite
Lead nurturing
Act-On
7.0
MailerLite
Lead scoring and grading
Act-On
7.4
MailerLite
Data quality management
Act-On
7.9
MailerLite
Automated sales alerts and tasks
Act-On
6.7
MailerLite

Campaign Management

Act-On
7.6
MailerLite
Calendaring
Act-On
6.8
MailerLite
Event/webinar marketing
Act-On
8.5
MailerLite

Social Media Marketing

Act-On
7.9
MailerLite
Social sharing and campaigns
Act-On
7.9
MailerLite
Social profile integration
Act-On
7.9
MailerLite

Reporting & Analytics

Act-On
5.7
MailerLite
7.0
Dashboards
Act-On
5.5
MailerLite
6.0
Standard reports
Act-On
6.0
MailerLite
8.9
Custom reports
Act-On
5.7
MailerLite
6.0

Platform & Infrastructure

Act-On
7.3
MailerLite
API
Act-On
9.2
MailerLite
Role-based workflow & approvals
Act-On
6.8
MailerLite
Customizability
Act-On
6.7
MailerLite
Integration with Salesforce.com
Act-On
8.0
MailerLite
Integration with Microsoft Dynamics CRM
Act-On
6.1
MailerLite
Integration with SugarCRM
Act-On
7.0
MailerLite

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • I like the fact that you can import as many subscribers as you want and it only starts counting them towards your paywall when you send emails.
  • Customer service is pretty good. MailerLite has a live chat option, get my queries sorted quickly.
  • Designing emails are easy as MailerLite provides easy drag and drop tools.
No photo available

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Would like to see even more integrations in the future
Giedre Aleknonyte profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Much cheaper, easier to use, and much more user-friendly. I strongly recommend Mailerlite - it's much more efficient and easier to manage, in particular, if you have an issue, the customer service is right there to help you.
Ryan Kane profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • Expanded our consumer targeting opportunities
  • Enabled easier methods towards clients communications
  • No negative
Ryan Kane profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MailerLite

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*
1.  2500 subscribers
MailerLite Editions & Modules
MailerLite
Edition
Medium Size Business
$1751
Large Size Business
$4002
1. 60000 subscribers
2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.