What users are saying about
401 Ratings
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Top Rated
74 Ratings
401 Ratings
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Score 8.3 out of 100

MailerLite

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Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.0

Act-On

90%
8.4

MailerLite

84%
Act-On Software ranks higher in 8/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
8.5
85%
29 Ratings

Dynamic content

9.2
92%
92 Ratings
8.5
85%
29 Ratings

Ability to test dynamic content

8.7
87%
92 Ratings
6.9
69%
25 Ratings

Landing pages

8.9
89%
108 Ratings
8.2
82%
28 Ratings

A/B testing

9.2
92%
95 Ratings
8.7
87%
22 Ratings

Mobile optimization

9.1
91%
103 Ratings
8.5
85%
26 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
9.0
90%
39 Ratings

List management

9.0
90%
111 Ratings
8.7
87%
30 Ratings

Triggered drip sequences

8.5
85%
87 Ratings
8.3
83%
23 Ratings

Lead Management

9.3

Act-On

93%

MailerLite

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
N/A
0 Ratings

Data quality management

9.2
92%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.2
92%
95 Ratings
N/A
0 Ratings

Campaign Management

8.0

Act-On

80%

MailerLite

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.2

Act-On

92%

MailerLite

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.2
92%
69 Ratings
N/A
0 Ratings

Social profile integration

9.2
92%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.9

Act-On

89%
6.7

MailerLite

67%
Act-On Software ranks higher in 3/3 features

Dashboards

8.7
87%
109 Ratings
6.0
60%
1 Rating

Standard reports

8.7
87%
112 Ratings
8.0
80%
31 Ratings

Custom reports

9.4
94%
84 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

9.0

Act-On

90%

MailerLite

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
N/A
0 Ratings

Customizability

9.4
94%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.3
93%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.2
92%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.3
83%
29 Ratings
N/A
0 Ratings

Pre-Send Testing

Act-On

Feature Set Not Supported
N/A
7.4

MailerLite

74%
MailerLite ranks higher in 1/1 features

Email Previews

N/A
0 Ratings
7.4
74%
22 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 2 areas: Likelihood to Recommend, Usability
  • MailerLite is rated higher in 2 areas: Likelihood to Renew, Support Rating

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
6.0

MailerLite

60%
33 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
9.1

MailerLite

91%
2 Ratings

Usability

9.1

Act-On

91%
32 Ratings
8.6

MailerLite

86%
2 Ratings

Availability

9.1

Act-On

91%
28 Ratings

MailerLite

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

MailerLite

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
9.4

MailerLite

94%
4 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

MailerLite

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

MailerLite

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

MailerLite

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

MailerLite

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

MailerLite

The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Humberto Colmenares | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

MailerLite

  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Angel Strunk | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

MailerLite

  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
Alexandra Renée Poelstra | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10

Starting Price

$10 per month

MailerLite Editions & Modules

Edition
Growing$101
Forever free plan$02
EnterpriseCustom pricing3
Advanced$214
  1. per month 3 users
  2. 1,000 subscribers
  3. per month
  4. per month Unlimited users
Additional Pricing Details
Additional 30% discount available to Non-profit organizations.

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

MailerLite

MailerLite 9.1
Based on 2 answers
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Alexandra Renée Poelstra | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

MailerLite

MailerLite 8.6
Based on 2 answers
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Sayre Ambrosio | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

MailerLite

MailerLite 9.4
Based on 4 answers
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

MailerLite

Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Philip Carino | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

MailerLite

  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Katie McKinlay | TrustRadius Reviewer

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