What users are saying about
345 Ratings
19 Ratings
345 Ratings
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Score 7 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

MailerLite

This will be a great choice for startup businesses ready to launch their first email campaign or build their first subscriber list. It's not transactional email, so you can't use this for other purposes.
Akram Hasan Sharkar profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
MailerLite
8.2
WYSIWYG email editor
Act-On
8.1
MailerLite
8.1
Dynamic content
Act-On
7.4
MailerLite
8.6
Ability to test dynamic content
Act-On
7.0
MailerLite
8.0
Landing pages
Act-On
7.1
MailerLite
7.1
A/B testing
Act-On
6.8
MailerLite
7.4
Mobile optimization
Act-On
6.6
MailerLite
8.4
Email deliverability
Act-On
7.9
MailerLite
8.2
List management
Act-On
6.7
MailerLite
9.5
Triggered drip sequences
Act-On
9.0
MailerLite
8.1

Lead Management

Act-On
7.4
MailerLite
Lead nurturing
Act-On
7.1
MailerLite
Lead scoring and grading
Act-On
7.7
MailerLite
Data quality management
Act-On
7.9
MailerLite
Automated sales alerts and tasks
Act-On
7.1
MailerLite

Campaign Management

Act-On
7.8
MailerLite
Calendaring
Act-On
6.8
MailerLite
Event/webinar marketing
Act-On
8.7
MailerLite

Social Media Marketing

Act-On
8.2
MailerLite
Social sharing and campaigns
Act-On
8.2
MailerLite
Social profile integration
Act-On
8.2
MailerLite

Reporting & Analytics

Act-On
6.2
MailerLite
7.0
Dashboards
Act-On
6.0
MailerLite
6.0
Standard reports
Act-On
6.6
MailerLite
9.0
Custom reports
Act-On
6.1
MailerLite
6.0

Platform & Infrastructure

Act-On
7.4
MailerLite
API
Act-On
8.9
MailerLite
Role-based workflow & approvals
Act-On
7.2
MailerLite
Customizability
Act-On
6.9
MailerLite
Integration with Salesforce.com
Act-On
8.0
MailerLite
Integration with Microsoft Dynamics CRM
Act-On
6.7
MailerLite
Integration with SugarCRM
Act-On
7.0
MailerLite

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
Akram Hasan Sharkar profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Some of the text formattings are difficult to use. It bumps text to another line and frequently staggers one column from another.
  • When adding a new textbox, picture, etc., it starts out at the bottom of the email. Depending on how much content there is, it's difficult to move sections so they go from the bottom to the top.
  • Picture editing could use improvements. Cropping a picture changes its resolution and any sort of editing can mess up the original photo you uploaded.
Katie McKinlay profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
  • Despite Mailerlite limited landing page design capabilities, it's still better than MailChimp's landing pages in terms of design options.
  • Instead of sending my campaign to a list I can save it as a draft and export it to .PDF which can then be used as a brochure of sorts.
  • Mailerlite provides more email "header" options.
  • While MailChimp is inarguably easy to use and has a great click and drag editor, Mailerlite templates provide great design options, such as the "Featured image" element.
Abigail Nwaocha profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Katie McKinlay profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

MailerLite

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*
1.  2500 subscribers
MailerLite Editions & Modules
MailerLite
Edition
Medium Size Business
$1751
Large Size Business
$4002
1. 60000 subscribers
2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.