What users are saying about
345 Ratings
2 Ratings
345 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Maxemail

Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
Sean Thompson profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Maxemail
9.3
WYSIWYG email editor
Act-On
8.1
Maxemail
10.0
Dynamic content
Act-On
7.4
Maxemail
10.0
Ability to test dynamic content
Act-On
7.0
Maxemail
10.0
Landing pages
Act-On
7.1
Maxemail
A/B testing
Act-On
6.8
Maxemail
10.0
Mobile optimization
Act-On
6.6
Maxemail
10.0
Email deliverability
Act-On
7.9
Maxemail
10.0
List management
Act-On
6.7
Maxemail
6.0
Triggered drip sequences
Act-On
9.0
Maxemail
8.0

Lead Management

Act-On
7.4
Maxemail
Lead nurturing
Act-On
7.1
Maxemail
Lead scoring and grading
Act-On
7.7
Maxemail
Data quality management
Act-On
7.9
Maxemail
Automated sales alerts and tasks
Act-On
7.1
Maxemail

Campaign Management

Act-On
7.8
Maxemail
Calendaring
Act-On
6.8
Maxemail
Event/webinar marketing
Act-On
8.7
Maxemail

Social Media Marketing

Act-On
8.2
Maxemail
Social sharing and campaigns
Act-On
8.2
Maxemail
Social profile integration
Act-On
8.2
Maxemail

Reporting & Analytics

Act-On
6.2
Maxemail
10.0
Dashboards
Act-On
6.0
Maxemail
10.0
Standard reports
Act-On
6.6
Maxemail
10.0
Custom reports
Act-On
6.1
Maxemail
10.0

Platform & Infrastructure

Act-On
7.4
Maxemail
API
Act-On
8.9
Maxemail
Role-based workflow & approvals
Act-On
7.2
Maxemail
Customizability
Act-On
6.9
Maxemail
Integration with Salesforce.com
Act-On
8.0
Maxemail
Integration with Microsoft Dynamics CRM
Act-On
6.7
Maxemail
Integration with SugarCRM
Act-On
7.0
Maxemail

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
Sean Thompson profile photo

Cons

  • I'd like to see Act-On have some better social integration tools. For example, as of right now, it's difficult to incorporate social posting to our LinkedIn or Facebook Company Page through Act-On since the page was created in a way where we can't connect the profile to Act-On for automatic posting.
  • I'd love it if Act-On included an interactive calendar feature within the platform for planning purposes!
Kate Puetz profile photo
  • Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
Sean Thompson profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
Sean Thompson profile photo

Return on Investment

  • Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily.
  • Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.
Charles Harte profile photo
  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Sean Thompson profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Maxemail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Maxemail Editions & Modules
Maxemail
Additional Pricing Details