What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
11 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
11 Ratings
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Score 6.4 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Benchmark Email

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Tim Colson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Benchmark Email
5.2
WYSIWYG email editor
ActiveCampaign
7.7
Benchmark Email
7.2
Dynamic content
ActiveCampaign
7.3
Benchmark Email
2.9
Ability to test dynamic content
ActiveCampaign
7.4
Benchmark Email
1.2
Landing pages
ActiveCampaign
6.7
Benchmark Email
8.0
A/B testing
ActiveCampaign
7.1
Benchmark Email
4.3
Mobile optimization
ActiveCampaign
7.7
Benchmark Email
7.6
Email deliverability
ActiveCampaign
8.3
Benchmark Email
6.4
List management
ActiveCampaign
8.1
Benchmark Email
6.6
Triggered drip sequences
ActiveCampaign
9.3
Benchmark Email
3.2

Reporting & Analytics

ActiveCampaign
7.0
Benchmark Email
5.5
Dashboards
ActiveCampaign
7.0
Benchmark Email
4.6
Standard reports
ActiveCampaign
7.2
Benchmark Email
3.8
Custom reports
ActiveCampaign
6.8
Benchmark Email
8.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • They have the option to incorporate email automation.
  • HTML is available if you want to use your own templates.
  • They give you the ability to edit some HTML on their drag and drop version.
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Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Scheduling emails can be a nightmare. I, for some reason, can never schedule an email at the correct time I want. They make the time zones confusing and it's in a 24 hour format which is annoying.
  • You can customize well in the editor but it can be an extremely painful experience if you make a mistake. There's no undo button after you save something.
  • Email automation is available but it's extremely basic.
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Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
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I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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Return on Investment

  • We saved hours of emails & phone calls with our onboarding automation and custom options.
  • The CRM has custom fields option that makes it easy to create a deadline funnel based on the custom field information.
  • I wish ActiveCampaign could send automated emails that did not appear so impersonal.
No photo available
  • We're able to sell product fairly easily through Benchmark but I wouldn't be able to state a dollar amount.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Benchmark Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details