What users are saying about
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Top Rated
688 Ratings
18 Ratings

ActiveCampaign

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Top Rated
688 Ratings
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Score 8.8 out of 100
18 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Benchmark Email

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Tim Colson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Benchmark Email
8.4
WYSIWYG email editor
ActiveCampaign
8.1
Benchmark Email
7.8
Dynamic content
ActiveCampaign
8.5
Benchmark Email
8.1
Ability to test dynamic content
ActiveCampaign
8.0
Benchmark Email
9.2
Landing pages
ActiveCampaign
7.1
Benchmark Email
9.6
A/B testing
ActiveCampaign
8.7
Benchmark Email
9.3
Mobile optimization
ActiveCampaign
8.2
Benchmark Email
8.9
Email deliverability reporting
ActiveCampaign
8.9
Benchmark Email
8.5
List management
ActiveCampaign
8.8
Benchmark Email
5.9
Triggered drip sequences
ActiveCampaign
9.1
Benchmark Email
8.2

Lead Management

ActiveCampaign
8.5
Benchmark Email
Lead nurturing
ActiveCampaign
8.8
Benchmark Email
Lead scoring and grading
ActiveCampaign
8.4
Benchmark Email
Data quality management
ActiveCampaign
8.2
Benchmark Email
Automated sales alerts and tasks
ActiveCampaign
8.6
Benchmark Email

Campaign Management

ActiveCampaign
7.9
Benchmark Email
Calendaring
ActiveCampaign
7.7
Benchmark Email
Event/webinar marketing
ActiveCampaign
8.1
Benchmark Email

Social Media Marketing

ActiveCampaign
8.3
Benchmark Email
Social sharing and campaigns
ActiveCampaign
8.4
Benchmark Email
Social profile integration
ActiveCampaign
8.1
Benchmark Email

Reporting & Analytics

ActiveCampaign
8.5
Benchmark Email
7.5
Dashboards
ActiveCampaign
8.5
Benchmark Email
7.6
Standard reports
ActiveCampaign
8.6
Benchmark Email
7.6
Custom reports
ActiveCampaign
8.3
Benchmark Email
7.2

Platform & Infrastructure

ActiveCampaign
8.7
Benchmark Email
API
ActiveCampaign
8.7
Benchmark Email
Role-based workflow & approvals
ActiveCampaign
8.4
Benchmark Email
Customizability
ActiveCampaign
8.6
Benchmark Email
Integration with Salesforce.com
ActiveCampaign
8.6
Benchmark Email
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Benchmark Email
Integration with SugarCRM
ActiveCampaign
8.8
Benchmark Email

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Benchmark Email

  • Great native split testing for a/b groups.
  • Automation of list cleaning is a breeze -- very easy!
  • Native analytics are decent, but not amazing.
Blake Baron | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Benchmark Email

  • Scheduling emails can be a nightmare. I, for some reason, can never schedule an email at the correct time I want. They make the time zones confusing and it's in a 24 hour format which is annoying.
  • You can customize well in the editor but it can be an extremely painful experience if you make a mistake. There's no undo button after you save something.
  • Email automation is available but it's extremely basic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Benchmark Email

Benchmark Email 8.0
Based on 1 answer
No answer on this topic is available.

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Benchmark Email

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Benchmark Email

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Benchmark Email

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Benchmark Email

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Benchmark Email

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Benchmark Email

Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced customization and the creation of landing page.I do believe that Benchmark email has a lot of potential, and if they fix the design issues and the allow signup forms to have their own URLs that can easily be shared, then they would stack up well against most free ESPs.
Abigail Nwaocha | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Benchmark Email

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Benchmark Email

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Benchmark Email

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Benchmark Email Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Benchmark Email
8.0

Likelihood to Renew

ActiveCampaign
9.1
Benchmark Email
8.0

Usability

ActiveCampaign
8.1
Benchmark Email

Reliability and Availability

ActiveCampaign
9.1
Benchmark Email

Performance

ActiveCampaign
8.6
Benchmark Email

Support Rating

ActiveCampaign
6.7
Benchmark Email

In-Person Training

ActiveCampaign
7.3
Benchmark Email

Implementation Rating

ActiveCampaign
8.5
Benchmark Email

Scalability

ActiveCampaign
8.8
Benchmark Email

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