What users are saying about

ActiveCampaign

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Top Rated
76 Ratings
11 Ratings

ActiveCampaign

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Top Rated
76 Ratings
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Score 8.6 out of 101
11 Ratings
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Score 6.4 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Benchmark Email

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Tim Colson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Benchmark Email
5.2
WYSIWYG email editor
ActiveCampaign
7.7
Benchmark Email
7.1
Dynamic content
ActiveCampaign
7.6
Benchmark Email
2.6
Ability to test dynamic content
ActiveCampaign
7.7
Benchmark Email
1.1
Landing pages
ActiveCampaign
6.8
Benchmark Email
8.0
A/B testing
ActiveCampaign
7.4
Benchmark Email
3.9
Mobile optimization
ActiveCampaign
7.8
Benchmark Email
7.4
Email deliverability
ActiveCampaign
8.3
Benchmark Email
6.8
List management
ActiveCampaign
8.3
Benchmark Email
6.7
Triggered drip sequences
ActiveCampaign
9.3
Benchmark Email
3.1

Reporting & Analytics

ActiveCampaign
7.2
Benchmark Email
5.2
Dashboards
ActiveCampaign
7.2
Benchmark Email
4.1
Standard reports
ActiveCampaign
7.4
Benchmark Email
3.5
Custom reports
ActiveCampaign
7.0
Benchmark Email
8.0

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • Ease of use - required minimal training to get started.
  • Value - free service for non-profits, with powerful features.
  • User Experience - flow of the process is logical and easy to follow.
Tim Colson profile photo

Cons

  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
Audréa Trinh profile photo
  • Limited branding on signup forms: I think MailChimp ruined most free ESPs for me as most free email marketing services have limited design and branding options on signup forms. I wanted my signup form to have an image header with the company's logo on it. This feature was important to me so I asked the live customer support at that time if this feature was available and he said yes. Sadly unlike MailChimp that allowed an option for image headers in signup forms (which made it act as a simple landing page) Benchmark email did not. Benchmark now allows the option to add a logo to the top of the form. It wasn't until I went back to SendinBlue that I remembered a workaround to get image headers which was editing the signup forms' HTML code and including an Of course this, also meant constant tweaking to get the right image size.
  • Limited signup form design: Compared to most ESPs both free and paid, Benchmark's signup forms are not very attractive,. The form's design needs an urgent upgrade as it is rather unattractive.
  • Automation: I wouldn't call this a major con as Benchmark does have basic automation which is limited to welcome messages and similar one-off messages but, I suppose SendinBlue and MailerLite are to blame for running free ESPs for me by giving me a rather high expectation.
  • Form publishing: After designing my signup form, I was presented with three options: Place Signup Form directly on your website, Pop-up from a button on your website, Pop-up from a text link on your website. While option one was good and option two was much appreciated, I wanted the form to have a link I could share on social media.
Abigail Nwaocha profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
Benchmark Email8.0
Based on 1 answer
No answer on this topic is available.

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced customization and the creation of landing page.I do believe that Benchmark email has a lot of potential, and if they fix the design issues and the allow signup forms to have their own URLs that can easily be shared, then they would stack up well against most free ESPs.
Abigail Nwaocha profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
No photo available
  • Enabled our organization to increase communication reach from less than 2% of our audience to over 30%.
  • Provided a distribution channel with minimal training.
  • Given the free cost for our non-profit, the ROI was undoubtedly positive; however, a fee may have turned minor frustrations into deal breakers for the value proposition.
Tim Colson profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Benchmark Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details