What users are saying about
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Top Rated
842 Ratings
25 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
25 Ratings
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Score 7.3 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 1 feature set: Reporting & Analytics
  • Benchmark Email ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

8.4

ActiveCampaign

84%
9.5

Benchmark Email

95%
Benchmark Email ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
558 Ratings
7.8
78%
6 Ratings

Dynamic content

8.2
82%
495 Ratings
10.0
100%
6 Ratings

Ability to test dynamic content

8.1
81%
449 Ratings
9.3
93%
4 Ratings

Landing pages

7.4
74%
320 Ratings
10.0
100%
4 Ratings

A/B testing

8.6
86%
362 Ratings
10.0
100%
6 Ratings

Mobile optimization

8.4
84%
506 Ratings
10.0
100%
7 Ratings

Email deliverability reporting

9.2
92%
650 Ratings
10.0
100%
11 Ratings

List management

8.9
89%
625 Ratings
10.0
100%
7 Ratings

Triggered drip sequences

9.1
91%
552 Ratings
8.2
82%
4 Ratings

Lead Management

8.6

ActiveCampaign

86%

Benchmark Email

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
472 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
345 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
387 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
342 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Benchmark Email

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
279 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Benchmark Email

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
244 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
240 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
8.3

Benchmark Email

83%
ActiveCampaign ranks higher in 2/3 features

Dashboards

8.6
86%
574 Ratings
7.6
76%
6 Ratings

Standard reports

8.8
88%
561 Ratings
10.0
100%
7 Ratings

Custom reports

8.4
84%
362 Ratings
7.2
72%
3 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Benchmark Email

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
255 Ratings
N/A
0 Ratings

Customizability

8.7
87%
397 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
84 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
54 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
50 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
10.0

Benchmark Email

100%
Benchmark Email ranks higher in 2/2 features

Inbox Display

N/A
0 Ratings
10.0
100%
1 Rating

Email Previews

N/A
0 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

9.0

ActiveCampaign

90%
645 Ratings
7.0

Benchmark Email

70%
7 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
8.0

Benchmark Email

80%
1 Rating

Usability

8.2

ActiveCampaign

82%
34 Ratings

Benchmark Email

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Benchmark Email

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Benchmark Email

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings

Benchmark Email

N/A
0 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Benchmark Email

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Benchmark Email

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Benchmark Email

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Benchmark Email

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Benchmark Email

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Benchmark Email

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Benchmark Email

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

BenchmarkONE

No answers on this topic

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

BenchmarkONE

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

BenchmarkONE

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

BenchmarkONE

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

BenchmarkONE

No answers on this topic

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

BenchmarkONE

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

BenchmarkONE

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Read full review

Screenshots

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