What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
16 Ratings
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Score 9.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Drip from Leadpages

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
Steve Palfreyman profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Drip from Leadpages
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Drip from Leadpages
6.6
Dynamic content
ActiveCampaign
7.3
Drip from Leadpages
8.6
Ability to test dynamic content
ActiveCampaign
7.4
Drip from Leadpages
8.6
Landing pages
ActiveCampaign
6.7
Drip from Leadpages
A/B testing
ActiveCampaign
7.1
Drip from Leadpages
7.6
Mobile optimization
ActiveCampaign
7.7
Drip from Leadpages
8.6
Email deliverability
ActiveCampaign
8.3
Drip from Leadpages
9.4
List management
ActiveCampaign
8.1
Drip from Leadpages
9.6
Triggered drip sequences
ActiveCampaign
9.3
Drip from Leadpages
10.0

Reporting & Analytics

ActiveCampaign
7.0
Drip from Leadpages
8.7
Dashboards
ActiveCampaign
7.0
Drip from Leadpages
8.6
Standard reports
ActiveCampaign
7.2
Drip from Leadpages
8.6
Custom reports
ActiveCampaign
6.8
Drip from Leadpages
8.8

Lead Management

ActiveCampaign
Drip from Leadpages
9.1
Lead nurturing
ActiveCampaign
Drip from Leadpages
9.8
Lead scoring and grading
ActiveCampaign
Drip from Leadpages
9.4
Data quality management
ActiveCampaign
Drip from Leadpages
9.0
Automated sales alerts and tasks
ActiveCampaign
Drip from Leadpages
8.3

Platform & Infrastructure

ActiveCampaign
Drip from Leadpages
9.5
API
ActiveCampaign
Drip from Leadpages
9.2
Role-based workflow & approvals
ActiveCampaign
Drip from Leadpages
9.7
Customizability
ActiveCampaign
Drip from Leadpages
9.4

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • Ability to create advanced workflows and triggers, that can be customized to an infinite level of sophistication.
  • Analytics are sound and powerful. Create custom segment analyses by data tags and defined fields.
  • Ability to create as many custom fields as needed from your CRM platform: what was purchased, anniversaries, brand of purchase, etc.
  • Integrates with any open-source, cloud-based CRM via API.
  • Limitless campaign and trigger opportunities -- be as creative and sophisticated as you'd like.
  • Their support team is like having a consultant or agency partner. I've done some amazing work with their team, in-house, without needing to hire out consultants.
Conrad Magalis profile photo

Cons

  • The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information.
  • As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger.
  • At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.
J.P. VanderLinden profile photo
  • It would be great to see Drip implement a simpler way to send emails at specific dates and times, for example, as part of a launch sequence.
  • The existing visual builder is good, but it's not as intuitive as it could be. Would love to see the UI reimagined and drag and drop functionality included.
  • Drip should have a tighter integration with Leadpages. At the moment they feel very separated, whereas they could feel like they're meant to be linked together.
Steve Palfreyman profile photo

Alternatives Considered

ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without losing the drag and drop ease of use, while being a poorer cousin to the MA options that include detailed tracking, beautiful reports, landing pages and integrations with true CRMs.
J.P. VanderLinden profile photo
Compared to the heavyweight, Infusionsoft, Drip is incredibly powerful but much lighter weight. It's faster and easier to get a simple campaign up and running. The price is much more reasonable too. The only downside is the lack of drag and drop email builder that Infusionsoft has.In many ways, Active Campaign's lite plan does everything that Drip does and for less money. I prefer Drip's UI; it's better thought out and feels less buggy. It's a lot easier to create segments and campaigns quickly.Campaign Monitor was only a basic tool when I used it and has since grown marketing automation features. I find their email design-builder the most beautiful in the business, but their automation plans are less powerful than Drips for a lot more money.
Steve Palfreyman profile photo

Return on Investment

  • Through ActiveCampaign we were able to sell out our first ever business conference we ever held, and by keeping in touch with them through ActiveCampaign we were able to get 6 - 10 new clients in the first few months of implementation.
Mitchell Terpstra profile photo
  • Drip's ROI for me is more in the time I save than income made. I can and have made similar income with other email marketing automation tools. I use Drip because I can get things set up and organized faster.
  • Drip does have great lead scoring functionality out of the box and I look forward to making better use of this in the future.
  • Drip also makes it easy to create simple workflows for things like cart abandonment; another thing we're looking to implement soon.
Steve Palfreyman profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details