What users are saying about
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Top Rated
78 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
20 Ratings
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Score 8.9 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

Great for highly-skilled marketing technologists and people that have extensive dev background in HTML/custom application deployment. If you can think of an automation scenario, you can craft it from DRIP, but, you need to have the chops to execute the workflows. Always draft a workflow on paper, or outside the platform, because it can be hard to manipulate an active one, without adverse affects to current subscribers or contacts. Infinite options to customize via data tags from CRM, using LIQUID coding structure. The best Web, SaaS support team I've encountered -- it's like you have a consultant or team-mate, in-house, that specializes in automation platform technology, demand generation and inbound lead generation.
Conrad Magalis profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Drip from Leadpages
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Drip from Leadpages
6.7
Dynamic content
ActiveCampaign
7.6
Drip from Leadpages
8.6
Ability to test dynamic content
ActiveCampaign
7.7
Drip from Leadpages
8.6
Landing pages
ActiveCampaign
6.8
Drip from Leadpages
A/B testing
ActiveCampaign
7.4
Drip from Leadpages
7.6
Mobile optimization
ActiveCampaign
7.8
Drip from Leadpages
8.6
Email deliverability
ActiveCampaign
8.3
Drip from Leadpages
9.4
List management
ActiveCampaign
8.4
Drip from Leadpages
9.6
Triggered drip sequences
ActiveCampaign
9.4
Drip from Leadpages
10.0

Reporting & Analytics

ActiveCampaign
7.2
Drip from Leadpages
8.7
Dashboards
ActiveCampaign
7.2
Drip from Leadpages
8.6
Standard reports
ActiveCampaign
7.4
Drip from Leadpages
8.6
Custom reports
ActiveCampaign
7.1
Drip from Leadpages
8.8

Lead Management

ActiveCampaign
Drip from Leadpages
9.1
Lead nurturing
ActiveCampaign
Drip from Leadpages
9.8
Lead scoring and grading
ActiveCampaign
Drip from Leadpages
9.4
Data quality management
ActiveCampaign
Drip from Leadpages
9.0
Automated sales alerts and tasks
ActiveCampaign
Drip from Leadpages
8.3

Platform & Infrastructure

ActiveCampaign
Drip from Leadpages
9.5
API
ActiveCampaign
Drip from Leadpages
9.2
Role-based workflow & approvals
ActiveCampaign
Drip from Leadpages
9.7
Customizability
ActiveCampaign
Drip from Leadpages
9.4

Pros

ActiveCampaign

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

  • Email Templates
  • Reporting & Data Collection
  • Integration Abilities
  • Excellent Training Material
  • Excellent Customer Service
Matthew Gehrman profile photo

Cons

ActiveCampaign

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo

Drip from Leadpages

  • Pricing is a bit on the higher side but well worth it so long as you're using it
  • Direct integration with Salesmate vs going through Zapier
Matthew Gehrman profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo

Drip from Leadpages

Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.The pricing matched my current requirements at the time and the onboarding process was simple and easy to go through.
Tsahi Levent-levi profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Drip from Leadpages

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it.
  • Positively, it threw me into the ring of the newest methods of sales.
  • It has helped us organize our plan and the folks that are already engaged in our programming.
Sarah Bandy profile photo

Drip from Leadpages

  • A newsletter service is mandatory in digital businesses. Drip covers that part for me.
  • I had used other services in the past and this is the one I am currently using and very happy with. Have no intent of switching at the moment since it fill my needs well.
Tsahi Levent-levi profile photo

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drip from Leadpages

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison