What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Drip from Leadpages

13 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Drip from Leadpages

Drip is well suited for people who are working in an online environment where they are selling things online or want to send people personalized emails and forms based on web page visits.
Ellen McDowell profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Drip from Leadpages
8.2
WYSIWYG email editor
ActiveCampaign
7.7
Drip from Leadpages
5.7
Dynamic content
ActiveCampaign
7.4
Drip from Leadpages
8.2
Ability to test dynamic content
ActiveCampaign
7.5
Drip from Leadpages
8.2
Landing pages
ActiveCampaign
6.7
Drip from Leadpages
A/B testing
ActiveCampaign
7.2
Drip from Leadpages
6.9
Mobile optimization
ActiveCampaign
7.7
Drip from Leadpages
8.4
Email deliverability
ActiveCampaign
8.3
Drip from Leadpages
9.2
List management
ActiveCampaign
8.1
Drip from Leadpages
9.4
Triggered drip sequences
ActiveCampaign
9.3
Drip from Leadpages
9.8

Reporting & Analytics

ActiveCampaign
7.0
Drip from Leadpages
8.4
Dashboards
ActiveCampaign
7.1
Drip from Leadpages
8.4
Standard reports
ActiveCampaign
7.3
Drip from Leadpages
8.3
Custom reports
ActiveCampaign
6.7
Drip from Leadpages
8.7

Lead Management

ActiveCampaign
Drip from Leadpages
9.0
Lead nurturing
ActiveCampaign
Drip from Leadpages
9.6
Lead scoring and grading
ActiveCampaign
Drip from Leadpages
9.4
Data quality management
ActiveCampaign
Drip from Leadpages
8.8
Automated sales alerts and tasks
ActiveCampaign
Drip from Leadpages
8.3

Platform & Infrastructure

ActiveCampaign
Drip from Leadpages
9.3
API
ActiveCampaign
Drip from Leadpages
9.0
Role-based workflow & approvals
ActiveCampaign
Drip from Leadpages
9.7
Customizability
ActiveCampaign
Drip from Leadpages
9.3

Pros

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo
  • Slice and dice users based on different segmentation parameters. The ones I use include tags, assets they downloaded, customer fields (like location or company), webinar participation, etc.
  • Send broadcast emails regarding my campaigns. Editing is easy and kept simple, which avoids all the hardships you get when you try to beautify and design emails too much.
Tsahi Levent-levi profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • The service is powerful, so it times it is hard to know and decide where to start.
  • Having more templates and wizards for best practices in marketing campaigns would be nice (there are a few, but ones around automation and rules would help a lot).
Tsahi Levent-levi profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.The pricing matched my current requirements at the time and the onboarding process was simple and easy to go through.
Tsahi Levent-levi profile photo

Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • A newsletter service is mandatory in digital businesses. Drip covers that part for me.
  • I had used other services in the past and this is the one I am currently using and very happy with. Have no intent of switching at the moment since it fill my needs well.
Tsahi Levent-levi profile photo

Screenshots

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details