What users are saying about
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Top Rated
842 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
53 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Mailgun, from Pathwire

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    558 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    495 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    449 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    320 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    650 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    625 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    552 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Mailgun, from Pathwire

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    472 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    345 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    387 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    342 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Mailgun, from Pathwire

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    279 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Mailgun, from Pathwire

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    240 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Mailgun, from Pathwire

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    574 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    561 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    362 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Mailgun, from Pathwire

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    255 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    84 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    50 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Usability
    • Mailgun, from Pathwire is rated higher in 5 areas: Likelihood to Recommend, Availability, Performance, Support Rating, Product Scalability

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    645 Ratings
    9.3

    Mailgun, from Pathwire

    93%
    25 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    Mailgun, from Pathwire

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    7.0

    Mailgun, from Pathwire

    70%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    10.0

    Mailgun, from Pathwire

    100%
    1 Rating

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings
    9.0

    Mailgun, from Pathwire

    90%
    1 Rating

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    7.4

    Mailgun, from Pathwire

    74%
    9 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Mailgun, from Pathwire

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Mailgun, from Pathwire

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Mailgun, from Pathwire

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Mailgun, from Pathwire

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings
    10.0

    Mailgun, from Pathwire

    100%
    1 Rating

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Mailgun, from Pathwire

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Mailgun, from Pathwire

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Pathwire

    Mailgun's pay-as-you-go pricing structure is fantastic, especially if you don't need to send that much email. The pricing, including the free tier, is much more generous than what you can get with some pricier providers, like SendGrid. I mainly just use Mailgun as an SMTP server for web services, and the service has been set-up-and-forget, which is great because I never even have to log onto the Mailgun website and do any work. Mailing list support also looks great for rolling-your-own and not relying on more expensive mailing list services.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Pathwire

    • Its SMTP is very easy to use and it integrates easy with all CMS and frameworks.
    • It allows you to have a record of the incoming/outgoing emails and get useful statistics about them.
    • Thanks to their 5000 free emails per month, it is a very good option to startups and small companies.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Pathwire

    • No built-in templating features (This was a bit sad after coming from Mandrill which excelled at this)
    • Dashboard UI (although easy to use) is a bit dated in appearance
    • Logs are cumbersome compared to Mandrill
    • Setting up TLD (top level domain) names (things like .online or .church) that are not common require an email to tech support (this is annoying)
    • Sometimes can be slow in delivery
    • Shared IP addresses can be SPAM filtered or delayed (requires an email to support to have a new one assigned - Note: this can be mitigated by buying a dedicated one for a monthly fee)
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Mailgun, from Pathwire

    Starting Price

    $35 per month

    Editions & Modules

    Mailgun, from Pathwire editions and modules pricing
    EditionModules
    FlexFree1
    Foundation352
    Growth803
    Scale904

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Pathwire

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Pathwire

    It could be more up-to-date and could offer some extra features that other competitors do like templating and better querying and filtering. As it is right now most things are easy to use but seem rather barebones next to Mandrill. The API is easy to implement thanks to the great documentation which is why I recommend Mailgun so often.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Pathwire

    There have been a few minor outages through the years, but nothing more than a few minutes. These small outages are to be expected in any kind of a SaaS product, but Mailgun handles them very well. We designed our software to just retry sending after a while if there is an outage. As far as I know, we have never had to do more than a few retry cycles. This is all automated on our end, so we rarely even notice. Our customers have never noticed any mail sending outages.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Pathwire

    The API and the deliverability of emails is excellent. Their API is very responsive and performs perfectly fine. I have no complaints there. Their management interface though (accessed through the web) is pretty slow though. Searching through lists of emails when I'm tracking down a problem for a customer can take 10+ seconds which is annoyingly high for a modern web app.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Pathwire

    You can't seem to get ANY support until you shell out hundreds of dollars per month. I even did this when we could not deliver mail with Mailgun, and the response was slow and inadequate. Nor would they refund my money. I'll never be a customer of Mailgun again.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Pathwire

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Pathwire

    MailGun is more expensive than SparkPost and about the same price-wise as SendGrid. MailGun had a notably easy set-up process, since they are the first SMTP service we signed up with, and their support has been very helpful in identifying deliverability issues, providing documentation on IP reputation management, and recommending best sending practices.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Pathwire

    Over the past six years, Mailgun has scaled with our growth very easily. We haven't had to make any code changes to handle our larger volume today, and their pricing has scaled naturally with our growth. As far as I know, there is nothing we will need to do in order to grow 10-fold. Mailgun just handles the load really well.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Pathwire

    • By not investing in our mail server, we have saved huge amount of money and time. For configuration and installation of an email server on Linux-based server, we would have to hire a network administrator.
    • If email delivery is an issue in a hosting provider, another solution is to switch the hosting. Fortunately with Mailgun, we didn't need to try different hosts and experiment which one works best for emails. We can stick to our existing web hosting provider and would not need to change it just for the sake of improving email deliverability.
    • The pricing of Mailgun is very cheap and straightforward. First 10K emails are free every month and that's a big advantage for our organization because our volume of emails is rarely more than 10K per month.
    Read full review

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