What users are saying about
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Top Rated
689 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
46 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Mailgun, from Pathwire

Mailgun's pay-as-you-go pricing structure is fantastic, especially if you don't need to send that much email. The pricing, including the free tier, is much more generous than what you can get with some pricier providers, like SendGrid. I mainly just use Mailgun as an SMTP server for web services, and the service has been set-up-and-forget, which is great because I never even have to log onto the Mailgun website and do any work. Mailing list support also looks great for rolling-your-own and not relying on more expensive mailing list services.
Sam Lepak | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Mailgun, from Pathwire
WYSIWYG email editor
ActiveCampaign
8.1
Mailgun, from Pathwire
Dynamic content
ActiveCampaign
8.5
Mailgun, from Pathwire
Ability to test dynamic content
ActiveCampaign
8.0
Mailgun, from Pathwire
Landing pages
ActiveCampaign
7.1
Mailgun, from Pathwire
A/B testing
ActiveCampaign
8.7
Mailgun, from Pathwire
Mobile optimization
ActiveCampaign
8.2
Mailgun, from Pathwire
Email deliverability reporting
ActiveCampaign
8.9
Mailgun, from Pathwire
List management
ActiveCampaign
8.8
Mailgun, from Pathwire
Triggered drip sequences
ActiveCampaign
9.1
Mailgun, from Pathwire

Lead Management

ActiveCampaign
8.5
Mailgun, from Pathwire
Lead nurturing
ActiveCampaign
8.8
Mailgun, from Pathwire
Lead scoring and grading
ActiveCampaign
8.4
Mailgun, from Pathwire
Data quality management
ActiveCampaign
8.2
Mailgun, from Pathwire
Automated sales alerts and tasks
ActiveCampaign
8.6
Mailgun, from Pathwire

Campaign Management

ActiveCampaign
7.9
Mailgun, from Pathwire
Calendaring
ActiveCampaign
7.7
Mailgun, from Pathwire
Event/webinar marketing
ActiveCampaign
8.1
Mailgun, from Pathwire

Social Media Marketing

ActiveCampaign
8.3
Mailgun, from Pathwire
Social sharing and campaigns
ActiveCampaign
8.4
Mailgun, from Pathwire
Social profile integration
ActiveCampaign
8.1
Mailgun, from Pathwire

Reporting & Analytics

ActiveCampaign
8.5
Mailgun, from Pathwire
Dashboards
ActiveCampaign
8.5
Mailgun, from Pathwire
Standard reports
ActiveCampaign
8.6
Mailgun, from Pathwire
Custom reports
ActiveCampaign
8.3
Mailgun, from Pathwire

Platform & Infrastructure

ActiveCampaign
8.7
Mailgun, from Pathwire
API
ActiveCampaign
8.7
Mailgun, from Pathwire
Role-based workflow & approvals
ActiveCampaign
8.4
Mailgun, from Pathwire
Customizability
ActiveCampaign
8.6
Mailgun, from Pathwire
Integration with Salesforce.com
ActiveCampaign
8.6
Mailgun, from Pathwire
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Mailgun, from Pathwire
Integration with SugarCRM
ActiveCampaign
8.8
Mailgun, from Pathwire

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Mailgun, from Pathwire

  • Its SMTP is very easy to use and it integrates easy with all CMS and frameworks.
  • It allows you to have a record of the incoming/outgoing emails and get useful statistics about them.
  • Thanks to their 5000 free emails per month, it is a very good option to startups and small companies.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Mailgun, from Pathwire

  • No built-in templating features (This was a bit sad after coming from Mandrill which excelled at this)
  • Dashboard UI (although easy to use) is a bit dated in appearance
  • Logs are cumbersome compared to Mandrill
  • Setting up TLD (top level domain) names (things like .online or .church) that are not common require an email to tech support (this is annoying)
  • Sometimes can be slow in delivery
  • Shared IP addresses can be SPAM filtered or delayed (requires an email to support to have a new one assigned - Note: this can be mitigated by buying a dedicated one for a monthly fee)
Joshua Weaver | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Mailgun, from Pathwire

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Mailgun, from Pathwire

Mailgun, from Pathwire 7.0
Based on 1 answer
It could be more up-to-date and could offer some extra features that other competitors do like templating and better querying and filtering. As it is right now most things are easy to use but seem rather barebones next to Mandrill. The API is easy to implement thanks to the great documentation which is why I recommend Mailgun so often.
Joshua Weaver | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailgun, from Pathwire

Mailgun, from Pathwire 10.0
Based on 1 answer
There have been a few minor outages through the years, but nothing more than a few minutes. These small outages are to be expected in any kind of a SaaS product, but Mailgun handles them very well. We designed our software to just retry sending after a while if there is an outage. As far as I know, we have never had to do more than a few retry cycles. This is all automated on our end, so we rarely even notice. Our customers have never noticed any mail sending outages.
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Mailgun, from Pathwire

Mailgun, from Pathwire 9.0
Based on 1 answer
The API and the deliverability of emails is excellent. Their API is very responsive and performs perfectly fine. I have no complaints there. Their management interface though (accessed through the web) is pretty slow though. Searching through lists of emails when I'm tracking down a problem for a customer can take 10+ seconds which is annoyingly high for a modern web app.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Mailgun, from Pathwire

Mailgun, from Pathwire 7.5
Based on 9 answers
You can't seem to get ANY support until you shell out hundreds of dollars per month. I even did this when we could not deliver mail with Mailgun, and the response was slow and inadequate. Nor would they refund my money. I'll never be a customer of Mailgun again.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Mailgun, from Pathwire

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Mailgun, from Pathwire

MailGun is more expensive than SparkPost and about the same price-wise as SendGrid. MailGun had a notably easy set-up process, since they are the first SMTP service we signed up with, and their support has been very helpful in identifying deliverability issues, providing documentation on IP reputation management, and recommending best sending practices.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Mailgun, from Pathwire

Mailgun, from Pathwire 10.0
Based on 1 answer
Over the past six years, Mailgun has scaled with our growth very easily. We haven't had to make any code changes to handle our larger volume today, and their pricing has scaled naturally with our growth. As far as I know, there is nothing we will need to do in order to grow 10-fold. Mailgun just handles the load really well.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Mailgun, from Pathwire

  • By not investing in our mail server, we have saved huge amount of money and time. For configuration and installation of an email server on Linux-based server, we would have to hire a network administrator.
  • If email delivery is an issue in a hosting provider, another solution is to switch the hosting. Fortunately with Mailgun, we didn't need to try different hosts and experiment which one works best for emails. We can stick to our existing web hosting provider and would not need to change it just for the sake of improving email deliverability.
  • The pricing of Mailgun is very cheap and straightforward. First 10K emails are free every month and that's a big advantage for our organization because our volume of emails is rarely more than 10K per month.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Mailgun, from Pathwire

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailgun, from Pathwire Editions & Modules

Edition
FlexFree
Foundation$352
Growth$802
Scale$902
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Mailgun, from Pathwire
8.4

Likelihood to Renew

ActiveCampaign
9.1
Mailgun, from Pathwire

Usability

ActiveCampaign
8.1
Mailgun, from Pathwire
7.0

Reliability and Availability

ActiveCampaign
9.1
Mailgun, from Pathwire
10.0

Performance

ActiveCampaign
8.6
Mailgun, from Pathwire
9.0

Support Rating

ActiveCampaign
6.6
Mailgun, from Pathwire
7.5

In-Person Training

ActiveCampaign
7.3
Mailgun, from Pathwire

Implementation Rating

ActiveCampaign
8.5
Mailgun, from Pathwire

Scalability

ActiveCampaign
8.8
Mailgun, from Pathwire
10.0

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