What users are saying about
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Top Rated
689 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
10 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Pinpointe On-Demand

Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending.Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
Christopher Boyd | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Pinpointe On-Demand
9.0
WYSIWYG email editor
ActiveCampaign
8.1
Pinpointe On-Demand
9.5
Dynamic content
ActiveCampaign
8.5
Pinpointe On-Demand
9.7
Ability to test dynamic content
ActiveCampaign
8.0
Pinpointe On-Demand
9.6
Landing pages
ActiveCampaign
7.1
Pinpointe On-Demand
8.5
A/B testing
ActiveCampaign
8.7
Pinpointe On-Demand
8.4
Mobile optimization
ActiveCampaign
8.2
Pinpointe On-Demand
9.5
Email deliverability reporting
ActiveCampaign
8.9
Pinpointe On-Demand
7.8
List management
ActiveCampaign
8.8
Pinpointe On-Demand
9.6
Triggered drip sequences
ActiveCampaign
9.1
Pinpointe On-Demand
8.6

Lead Management

ActiveCampaign
8.5
Pinpointe On-Demand
Lead nurturing
ActiveCampaign
8.8
Pinpointe On-Demand
Lead scoring and grading
ActiveCampaign
8.4
Pinpointe On-Demand
Data quality management
ActiveCampaign
8.2
Pinpointe On-Demand
Automated sales alerts and tasks
ActiveCampaign
8.6
Pinpointe On-Demand

Campaign Management

ActiveCampaign
7.9
Pinpointe On-Demand
Calendaring
ActiveCampaign
7.7
Pinpointe On-Demand
Event/webinar marketing
ActiveCampaign
8.1
Pinpointe On-Demand

Social Media Marketing

ActiveCampaign
8.3
Pinpointe On-Demand
Social sharing and campaigns
ActiveCampaign
8.4
Pinpointe On-Demand
Social profile integration
ActiveCampaign
8.1
Pinpointe On-Demand

Reporting & Analytics

ActiveCampaign
8.5
Pinpointe On-Demand
9.6
Dashboards
ActiveCampaign
8.5
Pinpointe On-Demand
9.7
Standard reports
ActiveCampaign
8.6
Pinpointe On-Demand
9.7
Custom reports
ActiveCampaign
8.3
Pinpointe On-Demand
9.6

Platform & Infrastructure

ActiveCampaign
8.7
Pinpointe On-Demand
API
ActiveCampaign
8.7
Pinpointe On-Demand
Role-based workflow & approvals
ActiveCampaign
8.4
Pinpointe On-Demand
Customizability
ActiveCampaign
8.6
Pinpointe On-Demand
Integration with Salesforce.com
ActiveCampaign
8.6
Pinpointe On-Demand
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Pinpointe On-Demand
Integration with SugarCRM
ActiveCampaign
8.8
Pinpointe On-Demand

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Pinpointe On-Demand

  • The detailed statistics page is really helpful.
  • Excellent and flexible Builder.
  • Customer Service responds within one hour.
  • Stock photos included.
  • Database separation & sub-accounts.
  • Excellent multi-inbox previewer available.
  • Responsive templates.
  • Invaluable webinars and training.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Pinpointe On-Demand

  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
Alex Ashbaugh | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Pinpointe On-Demand

Pinpointe On-Demand 9.0
Based on 3 answers
Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
Donna Parent | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Pinpointe On-Demand

Pinpointe On-Demand 9.1
Based on 1 answer
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company.They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
Christopher Boyd | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Pinpointe On-Demand

Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Pinpointe On-Demand

  • Our ROI has gone up significantly since using Pinpointe.
  • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
  • Our emails show up white-labeled so it is our own branding on all emails.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Pinpointe On-Demand

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pinpointe On-Demand Editions & Modules

Edition
Enterprise Edition$390+1
Standard Edition$74+2
  1. Per User; Email Volume
  2. Contacts, Email Volume
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Pinpointe On-Demand
8.5

Likelihood to Renew

ActiveCampaign
9.1
Pinpointe On-Demand
9.0

Usability

ActiveCampaign
8.1
Pinpointe On-Demand

Reliability and Availability

ActiveCampaign
9.1
Pinpointe On-Demand

Performance

ActiveCampaign
8.6
Pinpointe On-Demand

Support Rating

ActiveCampaign
6.6
Pinpointe On-Demand
9.1

In-Person Training

ActiveCampaign
7.3
Pinpointe On-Demand

Implementation Rating

ActiveCampaign
8.5
Pinpointe On-Demand

Scalability

ActiveCampaign
8.8
Pinpointe On-Demand

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