What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
11 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Pinpointe On-Demand

Pinpointe is great for sending targeted emails. We like to use them for smaller, emails to segmented groups.

We noticed a higher bounce rate than our other provider, so we are more selective with who we email via Pinpointe.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Pinpointe On-Demand
9.0
WYSIWYG email editor
ActiveCampaign
7.7
Pinpointe On-Demand
9.3
Dynamic content
ActiveCampaign
7.3
Pinpointe On-Demand
9.5
Ability to test dynamic content
ActiveCampaign
7.4
Pinpointe On-Demand
9.3
Landing pages
ActiveCampaign
6.7
Pinpointe On-Demand
8.6
A/B testing
ActiveCampaign
7.1
Pinpointe On-Demand
8.5
Mobile optimization
ActiveCampaign
7.7
Pinpointe On-Demand
9.1
Email deliverability
ActiveCampaign
8.3
Pinpointe On-Demand
8.8
List management
ActiveCampaign
8.1
Pinpointe On-Demand
9.4
Triggered drip sequences
ActiveCampaign
9.3
Pinpointe On-Demand
8.5

Reporting & Analytics

ActiveCampaign
7.0
Pinpointe On-Demand
9.4
Dashboards
ActiveCampaign
7.0
Pinpointe On-Demand
9.5
Standard reports
ActiveCampaign
7.2
Pinpointe On-Demand
9.5
Custom reports
ActiveCampaign
6.8
Pinpointe On-Demand
9.4

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • The analytics and reporting tools that give us the statistics on the email campaign. Being able to extract this information into an Excel sheet makes sharing results across the board much easier.
  • To find out how many bounces, unsubscribes, opens, and clicks is very useful information to use when it comes to moving forward with the leads/prospects.
  • Having the option to personalize pre-made templates or create your own allows you to tailor your email campaign to fit your company's brand--a huge part of showing/creating your identity as a company.
Alex Ashbaugh profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Can be more costly than other services
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pinpointe On-Demand9.0
Based on 3 answers
Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
Donna Parent profile photo

Support

No score
No answers yet
No answers on this topic
Pinpointe On-Demand9.1
Based on 1 answer
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company.They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
Christopher Boyd profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
We like the price better than Constant Contact and the deliverability is better than with MailChimp.
Ben Wood profile photo

Return on Investment

  • ActiveCampaign has saved us hundreds in work hours. Cutting out a lot of the grunt work and allowing our sales people to focus on what they do best has not only increased the overall quality in work done, but we have already been bringing in more high quality leads than before.
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  • Pinpointe's ROI has been great for us here at General Networks. It has significantly reduced the challenge of us creating more leads for our company.
  • The analytics and statistics reports that Pinpointe provides for our email campaigns has allowed us to identify areas we need to improve in and make the necessary tweaks.
Alex Ashbaugh profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Pinpointe On-Demand

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pinpointe On-Demand Editions & Modules
Pinpointe On-Demand
Edition
Enterprise Edition
$390+1
Standard Edition
$74+2
1. Per User; Email Volume
2. Contacts, Email Volume
Additional Pricing Details