What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Pinpointe On-Demand

10 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Pinpointe On-Demand

Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending.Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
Christopher Boyd profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Pinpointe On-Demand
9.0
WYSIWYG email editor
ActiveCampaign
7.7
Pinpointe On-Demand
9.2
Dynamic content
ActiveCampaign
7.4
Pinpointe On-Demand
9.5
Ability to test dynamic content
ActiveCampaign
7.5
Pinpointe On-Demand
9.3
Landing pages
ActiveCampaign
6.7
Pinpointe On-Demand
8.6
A/B testing
ActiveCampaign
7.2
Pinpointe On-Demand
8.5
Mobile optimization
ActiveCampaign
7.7
Pinpointe On-Demand
9.1
Email deliverability
ActiveCampaign
8.3
Pinpointe On-Demand
8.9
List management
ActiveCampaign
8.1
Pinpointe On-Demand
9.3
Triggered drip sequences
ActiveCampaign
9.3
Pinpointe On-Demand
8.5

Reporting & Analytics

ActiveCampaign
7.0
Pinpointe On-Demand
9.4
Dashboards
ActiveCampaign
7.1
Pinpointe On-Demand
9.5
Standard reports
ActiveCampaign
7.3
Pinpointe On-Demand
9.5
Custom reports
ActiveCampaign
6.7
Pinpointe On-Demand
9.3

Pros

  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
Nicholas De Salvo profile photo
  • The analytics and reporting tools that give us the statistics on the email campaign. Being able to extract this information into an Excel sheet makes sharing results across the board much easier.
  • To find out how many bounces, unsubscribes, opens, and clicks is very useful information to use when it comes to moving forward with the leads/prospects.
  • Having the option to personalize pre-made templates or create your own allows you to tailor your email campaign to fit your company's brand--a huge part of showing/creating your identity as a company.
Alex Ashbaugh profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Nothing at this point to report
Donna Parent profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pinpointe On-Demand9.0
Based on 3 answers
Pinpointe has worked very well for the email campaigns we manage through there. We will continue to use them while this continues to be effective. As our bounce rates decrease with Pinpointe, we will continue to increase our usage of the product.
No photo available

Support

No score
No answers yet
No answers on this topic
Pinpointe On-Demand9.1
Based on 1 answer
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company.They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
Christopher Boyd profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
Pinpointe has the best and most flexible builder of all. Campaigner and Constant Contact only have unresponsive wysiwyg editors. iContact has a builder, but it is not very flexible in the customization and minimal updated templates. MailChimp has great templates, but also is a bit more difficult to customize in the builder. Pinpointe has both an editable wysiwyg and html builder. Pinpointe customer service is very helpful and they are always improving their system
No photo available

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Great return on smaller, more specific lists.
  • Broader lists tend to show higher bounce rates which affects the value you're getting back.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Pinpointe On-Demand

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pinpointe On-Demand Editions & Modules
Pinpointe On-Demand
Edition
Enterprise Edition
$390+1
Standard Edition
$74+2
1. Per User; Email Volume
2. Contacts, Email Volume
Additional Pricing Details