What users are saying about
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Top Rated
843 Ratings

ActiveCampaign

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Top Rated
843 Ratings
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Score 8.5 out of 100
11 Ratings
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Score 9.1 out of 100

Feature Set Ratings

  • Pinpointe On-Demand ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
9.0

Pinpointe On-Demand

90%
Pinpointe On-Demand ranks higher in 8/9 features

WYSIWYG email editor

7.9
79%
559 Ratings
9.1
91%
7 Ratings

Dynamic content

8.2
82%
497 Ratings
9.1
91%
6 Ratings

Ability to test dynamic content

8.1
81%
451 Ratings
9.1
91%
6 Ratings

Landing pages

7.4
74%
322 Ratings
8.5
85%
3 Ratings

A/B testing

8.6
86%
363 Ratings
9.1
91%
6 Ratings

Mobile optimization

8.4
84%
507 Ratings
9.1
91%
7 Ratings

Email deliverability reporting

9.2
92%
652 Ratings
9.1
91%
13 Ratings

List management

8.9
89%
627 Ratings
9.1
91%
7 Ratings

Triggered drip sequences

9.1
91%
554 Ratings
9.1
91%
4 Ratings

Lead Management

8.6

ActiveCampaign

86%

Pinpointe On-Demand

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
474 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
346 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
389 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
343 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Pinpointe On-Demand

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
281 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
274 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Pinpointe On-Demand

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
246 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
9.3

Pinpointe On-Demand

93%
Pinpointe On-Demand ranks higher in 3/3 features

Dashboards

8.6
86%
576 Ratings
9.1
91%
7 Ratings

Standard reports

8.8
88%
563 Ratings
9.1
91%
7 Ratings

Custom reports

8.4
84%
363 Ratings
9.6
96%
6 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Pinpointe On-Demand

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
256 Ratings
N/A
0 Ratings

Customizability

8.7
87%
398 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Attribute Ratings

  • Pinpointe On-Demand is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

Likelihood to Recommend

9.0

ActiveCampaign

90%
647 Ratings
9.1

Pinpointe On-Demand

91%
9 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.0

Pinpointe On-Demand

90%
3 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
9.1

Pinpointe On-Demand

91%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Pinpointe On-Demand

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Pinpointe On-Demand

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
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Pinpointe On-Demand

Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Pinpointe On-Demand

  • The detailed statistics page is really helpful.
  • Excellent and flexible Builder.
  • Customer Service responds within one hour.
  • Stock photos included.
  • Database separation & sub-accounts.
  • Excellent multi-inbox previewer available.
  • Responsive templates.
  • Invaluable webinars and training.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
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Pinpointe On-Demand

  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Pinpointe On-Demand

Starting Price

$0 Per User; Email Volume

Editions & Modules

Pinpointe On-Demand editions and modules pricing
EditionModules
Enterprise Edition$390+1
Standard Edition$74+2

Footnotes

  1. Per User; Email Volume
  2. Contacts, Email Volume

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
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Pinpointe On-Demand

Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Pinpointe On-Demand

No answers on this topic

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Pinpointe On-Demand

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Pinpointe On-Demand

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Pinpointe On-Demand

They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Pinpointe On-Demand

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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Pinpointe On-Demand

Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
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Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Pinpointe On-Demand

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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Pinpointe On-Demand

  • Our ROI has gone up significantly since using Pinpointe.
  • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
  • Our emails show up white-labeled so it is our own branding on all emails.
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Screenshots

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