What users are saying about
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Top Rated
684 Ratings
12 Ratings

ActiveCampaign

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Top Rated
684 Ratings
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Score 8.8 out of 100
12 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Zipwhip

Zipwhip is well suited for many scenarios. Not only do we save money and time with integrations with other programs we have, but we can follow up with a client regarding a trip, should we need further information. A client makes an online reservation and we receive a notification. While we have most of the trip details, the number portion for the drop-off location is missing, so we can reach out directly to the client via Zipwhip and request this information. All aspects of the booking can be done online and with texting and without emails or calls, which is often what many clients who book online prefer. Zipwhip has improved its images/ photos which is fantastic as we use this to send vehicle images to clients, which helps secure bookings. Our employees also use it to send us images of receipts, vehicle engine warning lights that may come on, and other issues (such as a client who may have left a mess in a vehicle). We're also able to send clients documents too, which is great. Obviously, if we have a client with an issue or who is upset, texting is not the best platform on which to address their issues, but it helps us to assess the situation/ issue and gather information before we call the client in person.
Hillary Louarti | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Zipwhip
WYSIWYG email editor
ActiveCampaign
8.1
Zipwhip
Dynamic content
ActiveCampaign
8.5
Zipwhip
Ability to test dynamic content
ActiveCampaign
8.0
Zipwhip
Landing pages
ActiveCampaign
7.1
Zipwhip
A/B testing
ActiveCampaign
8.7
Zipwhip
Mobile optimization
ActiveCampaign
8.2
Zipwhip
Email deliverability reporting
ActiveCampaign
8.9
Zipwhip
List management
ActiveCampaign
8.8
Zipwhip
Triggered drip sequences
ActiveCampaign
9.1
Zipwhip

Lead Management

ActiveCampaign
8.5
Zipwhip
Lead nurturing
ActiveCampaign
8.8
Zipwhip
Lead scoring and grading
ActiveCampaign
8.4
Zipwhip
Data quality management
ActiveCampaign
8.2
Zipwhip
Automated sales alerts and tasks
ActiveCampaign
8.6
Zipwhip

Campaign Management

ActiveCampaign
7.9
Zipwhip
Calendaring
ActiveCampaign
7.7
Zipwhip
Event/webinar marketing
ActiveCampaign
8.1
Zipwhip

Social Media Marketing

ActiveCampaign
8.3
Zipwhip
Social sharing and campaigns
ActiveCampaign
8.4
Zipwhip
Social profile integration
ActiveCampaign
8.1
Zipwhip

Reporting & Analytics

ActiveCampaign
8.5
Zipwhip
Dashboards
ActiveCampaign
8.5
Zipwhip
Standard reports
ActiveCampaign
8.6
Zipwhip
Custom reports
ActiveCampaign
8.3
Zipwhip

Platform & Infrastructure

ActiveCampaign
8.7
Zipwhip
API
ActiveCampaign
8.7
Zipwhip
Role-based workflow & approvals
ActiveCampaign
8.4
Zipwhip
Customizability
ActiveCampaign
8.6
Zipwhip
Integration with Salesforce.com
ActiveCampaign
8.6
Zipwhip
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Zipwhip
Integration with SugarCRM
ActiveCampaign
8.8
Zipwhip

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Zipwhip

  • API to allow triggered text messaging.
  • Tied to a direct phone number that people can also call.
  • Easy to track a conversation in a thread.
Mike Monteiro | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Zipwhip

  • I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
  • The ability to send video through this program would significantly enhance its functionality for us.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Zipwhip

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Zipwhip

Zipwhip 8.0
Based on 1 answer
It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
Mike Monteiro | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zipwhip

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zipwhip

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Zipwhip

Zipwhip 3.6
Based on 4 answers
I've never had to contact support.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Zipwhip

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Zipwhip

Enabling the business number is a key feature for us. Also, their pricing is all inclusive which is super helpful and a lot easier when it is not per text pricing model for our kind of business and reselling.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Zipwhip

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Zipwhip

  • Zipwhip is low cost to begin with, so that's a bonus for our small business
  • It saves us employee time and money by automating quality control procedures
  • We're able to save conversations which can later act as documentation for clients and employees
Hillary Louarti | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Zipwhip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zipwhip Editions & Modules

Edition
Starter$19.001
Unlimited$49.001
Premium$99.001
CommercialContact sales team
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Zipwhip
7.6

Likelihood to Renew

ActiveCampaign
9.1
Zipwhip

Usability

ActiveCampaign
8.1
Zipwhip
8.0

Reliability and Availability

ActiveCampaign
9.1
Zipwhip

Performance

ActiveCampaign
8.6
Zipwhip

Support Rating

ActiveCampaign
6.7
Zipwhip
3.6

In-Person Training

ActiveCampaign
7.3
Zipwhip

Implementation Rating

ActiveCampaign
8.5
Zipwhip

Scalability

ActiveCampaign
8.8
Zipwhip

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