What users are saying about

AdDataExpress

5 Ratings

Synthio

4 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

Synthio

4 Ratings
Score 5.5 out of 101

Add comparison

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
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Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
No photo available

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Synthio
8.3
Identification of new leads
AdDataExpress
9.1
Synthio
8.0
List quality
AdDataExpress
6.4
Synthio
6.0
Ideal customer targeting
AdDataExpress
5.5
Synthio
9.0
Load time/data access
AdDataExpress
5.5
Synthio
10.0
Advanced search
AdDataExpress
Synthio
9.0
List upload/download
AdDataExpress
Synthio
8.0

Sales Intelligence Data Standards

AdDataExpress
7.3
Synthio
7.3
Contact information
AdDataExpress
7.3
Synthio
8.0
Company information
AdDataExpress
7.3
Synthio
7.0
Industry information
AdDataExpress
7.3
Synthio
7.0

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Synthio
7.8
Lead qualification process
AdDataExpress
6.4
Synthio
Salesforce integration
AdDataExpress
2.7
Synthio
Company/business profiles
AdDataExpress
5.5
Synthio
7.0
Data hygiene
AdDataExpress
2.7
Synthio
8.0
Automatic data refresh
AdDataExpress
3.6
Synthio
7.0
Filters and segmentation
AdDataExpress
3.6
Synthio
9.0

Sales Intelligence Email Features

AdDataExpress
Synthio
8.0
Append emails to records
AdDataExpress
Synthio
8.0

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
No photo available

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
No photo available

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
I feel similar about all of these list building/append services. There are good and bad aspects.
No photo available

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Synthio

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details