What users are saying about

Adestra

7 Ratings

Litmus

3 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Litmus

3 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Litmus

If you send bulk emails, you need Litmus. If you send small batches from like Gmail or send only plain-text emails, you don't need Litmus. It's pretty basic, and pretty simple. Litmus is a very powerful tool that has a wide reach; B2C users get the same experience as a B2B user. Plain text emails require testing with Litmus as there is no HTML/CSS to be concerned with.
Steffany Winkelmann profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Litmus
9.7
WYSIWYG email editor
Adestra
10.0
Litmus
10.0
Dynamic content
Adestra
10.0
Litmus
Ability to test dynamic content
Adestra
10.0
Litmus
Landing pages
Adestra
10.0
Litmus
A/B testing
Adestra
10.0
Litmus
Email deliverability
Adestra
10.0
Litmus
9.0
List management
Adestra
10.0
Litmus
Triggered drip sequences
Adestra
10.0
Litmus
Mobile optimization
Adestra
Litmus
10.0

Reporting & Analytics

Adestra
10.0
Litmus
9.5
Dashboards
Adestra
10.0
Litmus
10.0
Standard reports
Adestra
10.0
Litmus
9.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Email rendering, of course! That is definitely their number one asset, and the thing they do best. While I have only the spam testing feature, the device rendering tool is incredibly invaluable. Imagine having to send an email to yourself (or a list of all your hundreds of email addresses and setting them up....) and checking it not on just your Mac and iPhone, but on your PC, your Android, your iPad, your Android tablet, your older PC with Outlook 2007, checking Samsung Mail on your Android, Google Inbox on your phone, Office 365, AOL.com, Hotmail on your various devices.... my head is spinning! Litmus takes away every bit of that annoyance and lets you view the rendering in one simple location.
  • Litmus also offers great webinars to help email marketers with strategy (seriously, stop spamming people - it does more harm than you can see at face value), with email development (they won't teach you how to code but will teach you how to use the tools to their full potential), and with content that provides a holistic view of email marketing as a whole. These reports offer up real, hard data and include general trends that help email marketers understand what works, what doesn't, and where they need to go with it.
  • The whole email testing experience with Litmus is a breeze. It's so easy to get started and understand, it almost feels like you're doing something wrong. I love having the history of past tests too, in case I want to compare various results.
Steffany Winkelmann profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • This is more of a selfish nice-to-have, as I find no real, major issues with Litmus. But I'd like to see some sort of highlights within test results where code may have an issue. I use Sublime Text to make sure I'm coding properly, but it doesn't catch the tiny mistakes that aren't apparent in, for example, Apple Mail. I may see a perfect-looking email in Apple Mail but my colleague sees a strange mash-up of content blocks in Outlook on their PC. Being able to find the issue quickly within Litmus would be super cool, and I'd totally pay for that feature. Otherwise, I truly have no major issues and see no areas of major improvement other than cool new tools.
Steffany Winkelmann profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Litmus has way more testing functions and platforms it tests (i.e., it tests across virtually every single operating system and email tool) whereas Email on Acid, while also really helpful in many instances, doesn't cover some of the inboxes many of our recipients use (we at least have the ability with our ESP [Email Service Provider] to see what devices and operating system our recipients load our emails on). Litmus just made the most sense for us, especially given the price point.
Steffany Winkelmann profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Litmus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details