What users are saying about
8 Ratings
15 Ratings
8 Ratings
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Score 6.6 out of 101
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Litmus

Litmus is a great tool for the entire email marketing process from code, testing, deliverability and analytics. You see how the customer is also interacting with your email through a snippet of code placed in the email. You can see how long they've read your email, the clients they've read them in and overall interaction.
Sherice Dominguez profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Litmus
6.4
WYSIWYG email editor
Adestra
10.0
Litmus
8.0
Dynamic content
Adestra
10.0
Litmus
3.0
Ability to test dynamic content
Adestra
10.0
Litmus
3.0
Landing pages
Adestra
10.0
Litmus
A/B testing
Adestra
10.0
Litmus
7.0
Email deliverability
Adestra
10.0
Litmus
8.6
List management
Adestra
10.0
Litmus
Triggered drip sequences
Adestra
10.0
Litmus
Mobile optimization
Adestra
Litmus
8.9

Reporting & Analytics

Adestra
10.0
Litmus
8.2
Dashboards
Adestra
10.0
Litmus
9.0
Standard reports
Adestra
10.0
Litmus
8.5
Custom reports
Adestra
Litmus
7.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Editing code.
  • Figuring out where the mistakes are in the code, but it is difficult in programs such as Marketo.
  • Showing how the email will be rendered across all the different email platforms.
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Calling out the errors in code in a more explicit manner
  • Explaining what the problems are within the templates
  • Pulling in tokens to check the functionality of them to ensure they pull with the correct sizes and will fit properly within the different screen sizes and email platforms
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I send the majority of the emails we build out of Marketo and am able to use the Marketo HTML editor to make small changes to the code when needed, but we also use other HTML coding platforms as stand-ins for Litmus if we need to build an entirely new email template. Whoever is building uses the platform that they are most comfortable in and then merely checks that it is functional in Litmus.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Litmus has ensured consistency across all templated emails allowing us to put forth a unified email marketing strategy.
  • With tokens not pulling in as I expected there were sizing issues that Litmus didn't show until the email had already been sent and a reply was returned.
  • Makes it easy for us to view any new email before sending to ensure it meets our brand standards.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Litmus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details