What users are saying about
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Top Rated
446 Ratings
22 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
22 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Lead Forensics

It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
Karissa Gregor profile photo

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
No photo available

Lead Forensics

  • Good website
  • Great e-mail alerts so you don't always have to remember to log in to the website
  • Good customer service
Doug Mancosky profile photo

Cons

Adobe Analytics

  • Adobe Analytics is one of the more expensive tools that we priced. However, we believe it is worth the money.
  • The initial implementation of Adobe Analytics was a very long process for us.
  • Adobe Analytics can be very complicated for new users that are not just looking to get a snapshot glance at our analytics. If you are looking to dive deeper, you can get lost very quickly.
No photo available

Lead Forensics

  • The product was a little bit pricey.
  • Some of the leads still required some legwork to get contact information on your leads.
  • At times, the sales staff seemed very pushy. Used-car-salesman-like.
Annie Koelker profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve
Nicholas Dragon profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo

Lead Forensics

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available

Lead Forensics

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available

Lead Forensics

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I've personally not had to work with customer service or technical support. However, people in my department that have reached out to Adobe/Omniture support have had mixed result. It seems to depend on if you have a good account manager on the vendor side, and if they are able to connect you with the appropriate support help. The general support line is as helpful as most 1-800 numbers
No photo available

Lead Forensics

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

Lead Forensics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Lead Forensics

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

Lead Forensics

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade profile photo

Lead Forensics

Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
Doug Mancosky profile photo

Return on Investment

Adobe Analytics

  • Having a system to analyze my web data is one of the key components to growing my business since most of my leads are generated online.
  • I now have a much greater understanding of how my website operates in terms of traffic and where I can improve to have a better web presence.
  • Adobe Analytics has also helped me understand the results of online campaigns I've implemented for my business, which has been extremely important as I depend more and more on advertising campaigns.
Liz Wade profile photo

Lead Forensics

  • In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
  • In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
  • We were able to see the effects of our marketing and learn from their successes of different tactics.
Annie Koelker profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lead Forensics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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