What users are saying about

Adobe Analytics

Top Rated
397 Ratings

ObservePoint

7 Ratings

Adobe Analytics

Top Rated
397 Ratings
Score 7.6 out of 101

ObservePoint

7 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

ObservePoint

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Wayne Denman profile photo

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • Covers a wide range of tags.
  • Can easily audit site to locate pages missing tags or have obvious tag issues.
  • Can create custom simulations for more detailed tag validation.
No photo available

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
  • Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
  • Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
ObservePoint9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
ObservePoint9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
ObservePoint9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
ObservePoint7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman profile photo

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
ObservePoint10.0
Based on 2 answers
Support is responsive, empathetic, professional, and knowledgeable.
Wayne Denman profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
ObservePoint9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
ObservePoint9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
ObservePoint9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman profile photo

Alternatives Considered

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo
I remember evaluating two other products but that was so long ago I don't remember what they were.
Wayne Denman profile photo

Scalability

No score
No answers yet
No answers on this topic
ObservePoint9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman profile photo

Return on Investment

  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
Carlos Barrios profile photo
  • We did find and fix some minor errors in our tagging through use of the product.
  • Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ObservePoint

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details