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Top Rated
248 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
6 Ratings
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Score 6.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Cheetah Digital Customer Engagement Suite
WYSIWYG email editor
Adobe Campaign
8.6
Cheetah Digital Customer Engagement Suite
Dynamic content
Adobe Campaign
8.4
Cheetah Digital Customer Engagement Suite
Ability to test dynamic content
Adobe Campaign
8.3
Cheetah Digital Customer Engagement Suite
Landing pages
Adobe Campaign
8.8
Cheetah Digital Customer Engagement Suite
A/B testing
Adobe Campaign
8.8
Cheetah Digital Customer Engagement Suite
Mobile optimization
Adobe Campaign
7.8
Cheetah Digital Customer Engagement Suite
Email deliverability reporting
Adobe Campaign
8.5
Cheetah Digital Customer Engagement Suite
List management
Adobe Campaign
8.1
Cheetah Digital Customer Engagement Suite
Triggered drip sequences
Adobe Campaign
7.9
Cheetah Digital Customer Engagement Suite

Lead Management

Adobe Campaign
6.7
Cheetah Digital Customer Engagement Suite
Lead nurturing
Adobe Campaign
7.1
Cheetah Digital Customer Engagement Suite
Lead scoring and grading
Adobe Campaign
7.3
Cheetah Digital Customer Engagement Suite
Data quality management
Adobe Campaign
6.3
Cheetah Digital Customer Engagement Suite
Automated sales alerts and tasks
Adobe Campaign
6.0
Cheetah Digital Customer Engagement Suite

Campaign Management

Adobe Campaign
7.7
Cheetah Digital Customer Engagement Suite
Calendaring
Adobe Campaign
8.0
Cheetah Digital Customer Engagement Suite
Event/webinar marketing
Adobe Campaign
7.4
Cheetah Digital Customer Engagement Suite

Social Media Marketing

Adobe Campaign
7.9
Cheetah Digital Customer Engagement Suite
Social sharing and campaigns
Adobe Campaign
8.0
Cheetah Digital Customer Engagement Suite
Social profile integration
Adobe Campaign
7.7
Cheetah Digital Customer Engagement Suite

Reporting & Analytics

Adobe Campaign
8.3
Cheetah Digital Customer Engagement Suite
Dashboards
Adobe Campaign
8.2
Cheetah Digital Customer Engagement Suite
Standard reports
Adobe Campaign
8.6
Cheetah Digital Customer Engagement Suite
Custom reports
Adobe Campaign
8.0
Cheetah Digital Customer Engagement Suite

Platform & Infrastructure

Adobe Campaign
7.4
Cheetah Digital Customer Engagement Suite
API
Adobe Campaign
7.1
Cheetah Digital Customer Engagement Suite
Role-based workflow & approvals
Adobe Campaign
8.1
Cheetah Digital Customer Engagement Suite
Customizability
Adobe Campaign
7.6
Cheetah Digital Customer Engagement Suite
Integration with Salesforce.com
Adobe Campaign
8.1
Cheetah Digital Customer Engagement Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Cheetah Digital Customer Engagement Suite
Integration with SugarCRM
Adobe Campaign
6.5
Cheetah Digital Customer Engagement Suite

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
Gabriela Band | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

Cheetah Digital Customer Engagement Suite 6.5
Based on 4 answers
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Gabriela Band | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Cheetah Digital Customer Engagement Suite

  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
Gabriela Band | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cheetah Digital Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Cheetah Digital Customer Engagement Suite
7.0

Likelihood to Renew

Adobe Campaign
8.4
Cheetah Digital Customer Engagement Suite

Usability

Adobe Campaign
6.8
Cheetah Digital Customer Engagement Suite

Reliability and Availability

Adobe Campaign
7.0
Cheetah Digital Customer Engagement Suite

Performance

Adobe Campaign
7.0
Cheetah Digital Customer Engagement Suite

Support Rating

Adobe Campaign
4.5
Cheetah Digital Customer Engagement Suite
6.5

In-Person Training

Adobe Campaign
8.0
Cheetah Digital Customer Engagement Suite

Online Training

Adobe Campaign
8.0
Cheetah Digital Customer Engagement Suite

Implementation Rating

Adobe Campaign
8.0
Cheetah Digital Customer Engagement Suite

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