What users are saying about
105 Ratings
5 Ratings
105 Ratings
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Score 7.6 out of 101
5 Ratings
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Score 10 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Clarabridge

The tool is awesome and the survey tool that was demoed for me is truly one that will be a game changer. I've actually been on site with clarabridge and they are awesome and they truly have a bright future in this industry. As HR analytics takes off and continues to grow, they will continue to become a key in how different talent, initiatives, etc., are assessed and can truly get an insight on the voice of employees on many possible initiatives.
Brandon Johnson profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Clarabridge
WYSIWYG email editor
Adobe Campaign
7.5
Clarabridge
Dynamic content
Adobe Campaign
8.1
Clarabridge
Ability to test dynamic content
Adobe Campaign
8.4
Clarabridge
Landing pages
Adobe Campaign
7.7
Clarabridge
A/B testing
Adobe Campaign
6.9
Clarabridge
Mobile optimization
Adobe Campaign
7.6
Clarabridge
Email deliverability
Adobe Campaign
8.7
Clarabridge
List management
Adobe Campaign
8.4
Clarabridge
Triggered drip sequences
Adobe Campaign
7.5
Clarabridge

Lead Management

Adobe Campaign
6.8
Clarabridge
Lead nurturing
Adobe Campaign
7.3
Clarabridge
Lead scoring and grading
Adobe Campaign
7.2
Clarabridge
Data quality management
Adobe Campaign
6.4
Clarabridge
Automated sales alerts and tasks
Adobe Campaign
6.2
Clarabridge

Campaign Management

Adobe Campaign
7.4
Clarabridge
Calendaring
Adobe Campaign
7.5
Clarabridge
Event/webinar marketing
Adobe Campaign
7.3
Clarabridge

Social Media Marketing

Adobe Campaign
7.9
Clarabridge
Social sharing and campaigns
Adobe Campaign
8.1
Clarabridge
Social profile integration
Adobe Campaign
7.8
Clarabridge

Reporting & Analytics

Adobe Campaign
8.0
Clarabridge
Dashboards
Adobe Campaign
8.4
Clarabridge
Standard reports
Adobe Campaign
8.3
Clarabridge
Custom reports
Adobe Campaign
7.2
Clarabridge

Platform & Infrastructure

Adobe Campaign
7.6
Clarabridge
API
Adobe Campaign
8.0
Clarabridge
Role-based workflow & approvals
Adobe Campaign
8.3
Clarabridge
Customizability
Adobe Campaign
8.2
Clarabridge
Integration with Salesforce.com
Adobe Campaign
7.4
Clarabridge
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Clarabridge
Integration with SugarCRM
Adobe Campaign
6.3
Clarabridge

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Categorization: It is able to take the data and truly put into different categories based on what you create/ choose in the admin panel.
  • Sentiment analysis: It creates a sentiment (which you can edit) for every single word in the survey.
  • Customer Service: they are very quick and on point with requests and communicating new releases as well as training/ assistance.
Brandon Johnson profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Not that they are not awesome but things could constantly improve on the NLP for sarcasm based comments ( I know it is a machine and this is hard but It is one of my only frustrations)
Brandon Johnson profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Clarabridge is far superior and the two truly can not be compared or spoken of in the same category. I would be open to the discussion of the many differences
Brandon Johnson profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Well, due to the organization not truly pushing it for its value, we have struggled on this. We have seen great insight into certain projects when trying to improve certain processes or management structure and seeing the decline in those categories for term reasons/explanations but that does not truly say that the problem is fixed. You could draw a parallel but living in assumptions can cause more issues.
Brandon Johnson profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Clarabridge

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Clarabridge More Information