What users are saying about
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Top Rated
245 Ratings
6 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
6 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Clarabridge

The tool is awesome and the survey tool that was demoed for me is truly one that will be a game changer. I've actually been on site with clarabridge and they are awesome and they truly have a bright future in this industry. As HR analytics takes off and continues to grow, they will continue to become a key in how different talent, initiatives, etc., are assessed and can truly get an insight on the voice of employees on many possible initiatives.
Brandon Johnson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Clarabridge
WYSIWYG email editor
Adobe Campaign
8.6
Clarabridge
Dynamic content
Adobe Campaign
8.4
Clarabridge
Ability to test dynamic content
Adobe Campaign
8.3
Clarabridge
Landing pages
Adobe Campaign
8.8
Clarabridge
A/B testing
Adobe Campaign
8.8
Clarabridge
Mobile optimization
Adobe Campaign
7.8
Clarabridge
Email deliverability reporting
Adobe Campaign
8.5
Clarabridge
List management
Adobe Campaign
8.1
Clarabridge
Triggered drip sequences
Adobe Campaign
7.9
Clarabridge

Lead Management

Adobe Campaign
6.7
Clarabridge
Lead nurturing
Adobe Campaign
7.1
Clarabridge
Lead scoring and grading
Adobe Campaign
7.3
Clarabridge
Data quality management
Adobe Campaign
6.3
Clarabridge
Automated sales alerts and tasks
Adobe Campaign
6.0
Clarabridge

Campaign Management

Adobe Campaign
7.7
Clarabridge
Calendaring
Adobe Campaign
8.0
Clarabridge
Event/webinar marketing
Adobe Campaign
7.4
Clarabridge

Social Media Marketing

Adobe Campaign
7.9
Clarabridge
Social sharing and campaigns
Adobe Campaign
8.0
Clarabridge
Social profile integration
Adobe Campaign
7.7
Clarabridge

Reporting & Analytics

Adobe Campaign
8.3
Clarabridge
Dashboards
Adobe Campaign
8.2
Clarabridge
Standard reports
Adobe Campaign
8.6
Clarabridge
Custom reports
Adobe Campaign
8.0
Clarabridge

Platform & Infrastructure

Adobe Campaign
7.4
Clarabridge
API
Adobe Campaign
7.1
Clarabridge
Role-based workflow & approvals
Adobe Campaign
8.0
Clarabridge
Customizability
Adobe Campaign
7.6
Clarabridge
Integration with Salesforce.com
Adobe Campaign
8.0
Clarabridge
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Clarabridge
Integration with SugarCRM
Adobe Campaign
6.5
Clarabridge

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Clarabridge

  • Voice to text functionality is extremely accurate.
  • Alert system for trending topics is very helpful.
  • The natural language processor is easy to tune to brand specific nuances.
Gino Abbate III, MBA | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Clarabridge

  • Not that they are not awesome but things could constantly improve on the NLP for sarcasm based comments ( I know it is a machine and this is hard but It is one of my only frustrations)
Brandon Johnson | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Clarabridge

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Clarabridge

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Clarabridge

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Clarabridge

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Clarabridge

Clarabridge's support team is better than anyone else in the industry.
Gino Abbate III, MBA | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Clarabridge

  • Well, due to the organization not truly pushing it for its value, we have struggled on this. We have seen great insight into certain projects when trying to improve certain processes or management structure and seeing the decline in those categories for term reasons/explanations but that does not truly say that the problem is fixed. You could draw a parallel but living in assumptions can cause more issues.
Brandon Johnson | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Clarabridge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Clarabridge
10.0

Likelihood to Renew

Adobe Campaign
8.4
Clarabridge

Usability

Adobe Campaign
6.8
Clarabridge

Reliability and Availability

Adobe Campaign
7.0
Clarabridge

Performance

Adobe Campaign
7.0
Clarabridge

Support Rating

Adobe Campaign
4.5
Clarabridge

In-Person Training

Adobe Campaign
8.0
Clarabridge

Online Training

Adobe Campaign
8.0
Clarabridge

Implementation Rating

Adobe Campaign
8.0
Clarabridge

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