What users are saying about
Top Rated
93 Ratings
5 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Wishpond

Wishpond is the easiest way to create lead generation forms and landing pages without needing any advanced coding to implement. It can be a standalone page or embedded on a website.
Jodie Orcutt profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Wishpond
8.1
WYSIWYG email editor
Adobe Campaign
7.5
Wishpond
9.0
Dynamic content
Adobe Campaign
8.1
Wishpond
6.7
Ability to test dynamic content
Adobe Campaign
8.4
Wishpond
6.3
Landing pages
Adobe Campaign
7.7
Wishpond
9.0
A/B testing
Adobe Campaign
6.9
Wishpond
8.8
Mobile optimization
Adobe Campaign
7.7
Wishpond
9.8
Email deliverability
Adobe Campaign
8.7
Wishpond
9.7
List management
Adobe Campaign
8.4
Wishpond
7.0
Triggered drip sequences
Adobe Campaign
7.5
Wishpond
6.7

Lead Management

Adobe Campaign
6.8
Wishpond
8.3
Lead nurturing
Adobe Campaign
7.4
Wishpond
8.0
Lead scoring and grading
Adobe Campaign
7.2
Wishpond
8.0
Data quality management
Adobe Campaign
6.5
Wishpond
8.5
Automated sales alerts and tasks
Adobe Campaign
6.2
Wishpond
8.5

Campaign Management

Adobe Campaign
7.4
Wishpond
Calendaring
Adobe Campaign
7.5
Wishpond
Event/webinar marketing
Adobe Campaign
7.3
Wishpond

Social Media Marketing

Adobe Campaign
8.0
Wishpond
8.2
Social sharing and campaigns
Adobe Campaign
8.1
Wishpond
8.2
Social profile integration
Adobe Campaign
7.8
Wishpond

Reporting & Analytics

Adobe Campaign
8.0
Wishpond
8.3
Dashboards
Adobe Campaign
8.4
Wishpond
Standard reports
Adobe Campaign
8.3
Wishpond
8.3
Custom reports
Adobe Campaign
7.2
Wishpond

Platform & Infrastructure

Adobe Campaign
7.6
Wishpond
7.8
API
Adobe Campaign
8.0
Wishpond
7.7
Role-based workflow & approvals
Adobe Campaign
8.4
Wishpond
8.0
Customizability
Adobe Campaign
8.1
Wishpond
9.0
Integration with Salesforce.com
Adobe Campaign
7.5
Wishpond
6.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Wishpond
Integration with SugarCRM
Adobe Campaign
6.3
Wishpond

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Ease of use - All the options for creating campaigns are user friendly, and the support team is always quick to respond if any issues arise.
  • Seamless ability to transfer contacts to other systems like CRMs, ESPs, etc.
  • A unique interface that makes Wishpond the one service we always go back to. We've tried other lead generation tools, but none seem to have the creative flexibility that Wishpond does.
Jodie Orcutt profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.
Jodie Orcutt profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
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I find Wishpond to have a better user interface and it offers a lot more options than Constant Contact. However, Constant Contact does have better, more immediate phone support (there is no phone support for Wishpond).
Kristina Derby profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
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  • We've obtained tens of thousands of dollars in business using Wishpond, and yet spend only a few thousand dollars to do that. It's been an amazing tool for us as we get some traction with our business.
  • As mentioned before, I did have to spend an entire day, once, creating a report that I needed, as Wishpond didn't offer me the option to export my data in a format I needed. That was really the only negative ROI experience I've had with Wishpond. I still love the product, but I would love to see more flexible exporting options from the tool.
  • After spending days trying to implement other forms on our WordPress website, to no avail, costing me thousands of dollars, I got beautiful Wishpond forms onto my site within hours (and no frustration). Not only does this save me hundreds of dollars each month, I get thousands of dollars of business from these forms. Nice :)
Kristina Derby profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Wishpond

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Wishpond Editions & Modules
Wishpond
Edition
Basic
$691
Pro
$1191
Growth
$1991
1. per month
Additional Pricing Details
Yearly plans are 36% off.

Wishpond More Information