What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Wishpond

4 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Wishpond

4 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Alison Walkley profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Wishpond
8.1
WYSIWYG email editor
Adobe Campaign
7.3
Wishpond
9.0
Dynamic content
Adobe Campaign
7.9
Wishpond
6.7
Ability to test dynamic content
Adobe Campaign
8.2
Wishpond
6.3
Landing pages
Adobe Campaign
7.9
Wishpond
9.0
A/B testing
Adobe Campaign
7.0
Wishpond
8.8
Mobile optimization
Adobe Campaign
8.4
Wishpond
9.8
Email deliverability
Adobe Campaign
8.6
Wishpond
9.7
List management
Adobe Campaign
8.2
Wishpond
7.0
Triggered drip sequences
Adobe Campaign
7.5
Wishpond
6.7

Lead Management

Adobe Campaign
6.9
Wishpond
8.3
Lead nurturing
Adobe Campaign
7.5
Wishpond
8.0
Lead scoring and grading
Adobe Campaign
7.2
Wishpond
8.0
Data quality management
Adobe Campaign
6.6
Wishpond
8.5
Automated sales alerts and tasks
Adobe Campaign
6.3
Wishpond
8.5

Campaign Management

Adobe Campaign
7.4
Wishpond
Calendaring
Adobe Campaign
7.5
Wishpond
Event/webinar marketing
Adobe Campaign
7.3
Wishpond

Social Media Marketing

Adobe Campaign
8.1
Wishpond
8.2
Social sharing and campaigns
Adobe Campaign
8.2
Wishpond
8.2
Social profile integration
Adobe Campaign
7.9
Wishpond

Reporting & Analytics

Adobe Campaign
7.7
Wishpond
8.3
Dashboards
Adobe Campaign
8.3
Wishpond
Standard reports
Adobe Campaign
8.1
Wishpond
8.3
Custom reports
Adobe Campaign
6.8
Wishpond

Platform & Infrastructure

Adobe Campaign
7.6
Wishpond
7.8
API
Adobe Campaign
8.1
Wishpond
7.8
Role-based workflow & approvals
Adobe Campaign
8.5
Wishpond
8.0
Customizability
Adobe Campaign
8.0
Wishpond
9.0
Integration with Salesforce.com
Adobe Campaign
7.9
Wishpond
6.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Wishpond
Integration with SugarCRM
Adobe Campaign
6.4
Wishpond

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Ease of use - All the options for creating campaigns are user friendly, and the support team is always quick to respond if any issues arise.
  • Seamless ability to transfer contacts to other systems like CRMs, ESPs, etc.
  • A unique interface that makes Wishpond the one service we always go back to. We've tried other lead generation tools, but none seem to have the creative flexibility that Wishpond does.
Jodie Orcutt profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.
Jodie Orcutt profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I find Wishpond to have a better user interface and it offers a lot more options than Constant Contact. However, Constant Contact does have better, more immediate phone support (there is no phone support for Wishpond).
Kristina Derby profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • We've obtained tens of thousands of dollars in business using Wishpond, and yet spend only a few thousand dollars to do that. It's been an amazing tool for us as we get some traction with our business.
  • As mentioned before, I did have to spend an entire day, once, creating a report that I needed, as Wishpond didn't offer me the option to export my data in a format I needed. That was really the only negative ROI experience I've had with Wishpond. I still love the product, but I would love to see more flexible exporting options from the tool.
  • After spending days trying to implement other forms on our WordPress website, to no avail, costing me thousands of dollars, I got beautiful Wishpond forms onto my site within hours (and no frustration). Not only does this save me hundreds of dollars each month, I get thousands of dollars of business from these forms. Nice :)
Kristina Derby profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Wishpond

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Wishpond Editions & Modules
Wishpond
Edition
Basic
$691
Pro
$1191
Growth
$1991
1. per month
Additional Pricing Details
Yearly plans are 36% off.