Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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We adore the fact that we can run numerous automated campaigns concurrently and that we can make changes to them without stopping and starting a new campaign. Adobe Campaign makes it possible for the process to go on.
Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I …
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Project Manager
Chose Adobe Campaign
One of the major resons was already having AEM and creating a highly cohesive tech stack. Adobe Campaign fit the criteria.
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Supervisor
Chose Adobe Campaign
In the end we didn’t go with Adobe Campaign. Although it offers great a great tool set that is very flexible. You do need someone on staff that know Adobe products to get the full utilisation out of it. Ultimately what it came down to for us was that because we had a small team, …
Adobe Campaign Standard has a lot of segmentation options out of the box and a lot better analytics. Pardot is a lot more listbased, where with Adobe Campaign, you can do complete customized segmentation, such as all permissions in base A who are currently customers of this …
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Engineer
Chose Adobe Campaign
Easy drag and drop user friendly maenu and optimise software a good alternative to google as campaign.
Especially in its ease of use, especially considering its price and the great possibilities that this tool has given our company. Definitely a great competitor in this sector and the best option in terms of campaign creation, without any doubt, even having things that could be …
Verified User
Administrative Assistant
Chose Adobe Campaign
We were told many things that have not come to fruition during the sales process.
Adobe Campaign has all the features and tools that develop the whole marketing and sales channels. It has been able to integrate with our systems in all departments in development of our planning structure. While Salesforce CMS works effectively in the management of our …
Compared to other websites, Adobe Campaign stacks up with its various uses. You can create with its other platforms and follow through. Other platforms, you have to use adobe to create then go somewhere else to schedule and post. Adobe Campaign allows you to use all within one …
Verified User
Administrative Assistant
Chose Adobe Campaign
Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as …
Adobe Campaign is good in terms of features, offerings, it's customization options, and extensive possibilities to make a powerful email campaign or offer landing page. It's very reliable and stable too. But in terms of its dashboard UI, it is not as simple or quick to learn as …
All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader …
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Analyst
Chose Adobe Campaign
The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my …
Adobe is far ahead of what I used previously. Adobe has all the details of the customer which is required to increase the sales of the company and the customer also gets relevant information. Mailchimp is just an email tool where we can send mails to multiple users.
Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms.
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.
For B2C campaign, [I] still prefer to go with Marketo. However, for all other transactional/Nontransactional, promotional, Welcome email campaigns, while it is required to handle [the] global market with [a] number of brands, [I would] [prefer to] go with Adobe Campaign …