What users are saying about
197 Ratings
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Score 7.9 out of 100
1 Rating
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Score 7 out of 100

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Anonymous | TrustRadius Reviewer

Certona, from Kibo

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Experience Manager
7.1
Certona, from Kibo
Role-based user permissions
Adobe Experience Manager
7.1
Certona, from Kibo

Platform & Infrastructure

Adobe Experience Manager
8.0
Certona, from Kibo
API
Adobe Experience Manager
7.7
Certona, from Kibo
Internationalization / multi-language
Adobe Experience Manager
8.3
Certona, from Kibo

Web Content Creation

Adobe Experience Manager
7.5
Certona, from Kibo
WYSIWYG editor
Adobe Experience Manager
7.6
Certona, from Kibo
Code quality / cleanliness
Adobe Experience Manager
6.9
Certona, from Kibo
Admin section
Adobe Experience Manager
7.0
Certona, from Kibo
Page templates
Adobe Experience Manager
7.4
Certona, from Kibo
Library of website themes
Adobe Experience Manager
7.7
Certona, from Kibo
Mobile optimization / responsive design
Adobe Experience Manager
7.8
Certona, from Kibo
Publishing workflow
Adobe Experience Manager
7.9
Certona, from Kibo
Form generator
Adobe Experience Manager
7.8
Certona, from Kibo

Web Content Management

Adobe Experience Manager
7.0
Certona, from Kibo
Content taxonomy
Adobe Experience Manager
7.0
Certona, from Kibo
SEO support
Adobe Experience Manager
6.6
Certona, from Kibo
Bulk management
Adobe Experience Manager
6.8
Certona, from Kibo
Availability / breadth of extensions
Adobe Experience Manager
7.4
Certona, from Kibo
Community / comment management
Adobe Experience Manager
7.3
Certona, from Kibo

Pros

Adobe Experience Manager

  • Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
  • Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
  • Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
Anonymous | TrustRadius Reviewer

Certona, from Kibo

  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
Anonymous | TrustRadius Reviewer

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams | TrustRadius Reviewer

Certona, from Kibo

  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Usability

Adobe Experience Manager

Adobe Experience Manager 9.3
Based on 5 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Support Rating

Adobe Experience Manager

Adobe Experience Manager 8.3
Based on 5 answers
Adobe manages the tool, so we have a lot of support available because it's a part of their suite. Although I have not encountered any major problems with it, at times we do need additional help to learn how to use its powerful features efficiently and effectively.
Anonymous | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 4 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant | TrustRadius Reviewer

Certona, from Kibo

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Experience Manager

  • Improved the customer experience across the globe by enhancing the content quality and seamless navigation for the users across content portals
  • Improved website traffic and the way of handling, tracking the right customers from the website traffic thereby improving the sales
  • Savings on the digital asset management over years
Teja Tiruvure | TrustRadius Reviewer

Certona, from Kibo

  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Certona, from Kibo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Experience Manager
7.5
Certona, from Kibo
7.0

Likelihood to Renew

Adobe Experience Manager
9.0
Certona, from Kibo

Usability

Adobe Experience Manager
9.3
Certona, from Kibo

Support Rating

Adobe Experience Manager
8.3
Certona, from Kibo

Implementation Rating

Adobe Experience Manager
8.7
Certona, from Kibo

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