Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…
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SAP Commerce Cloud
Score 8.2 out of 10
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SAP Commerce Cloud (formerly Hybris) is designed to help businesses sell more goods, services, and digital content through every touchpoint, channel, and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.
If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
SAP Commerce Cloud is well-suited for large enterprises requiring robust personalization, seamless multi-channel integration, and the ability to handle high-volume transactions, especially during peak periods like Black Friday. Its scalability and advanced features make it ideal for businesses needing to manage complex product catalogs and global operations.Enough development capacities are needed to have a best in class shop
Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Centralized Data Management: SAP Commerce Cloud excels in centralizing data from various operational sectors, which is pivotal in the chemicals industry. This feature allows for better oversight and management of complex supply chains, regulatory compliance, and customer interactions. Having a single source of truth for crucial business data minimizes discrepancies and promotes informed decision-making.
Real-Time Data Processing: The real-time data processing capability of SAP Commerce Cloud is invaluable. It aids in timely adherence to regulatory changes and helps in meeting customer demands promptly. In a sector where regulations and market conditions are ever-evolving, real-time data processing is fundamental for maintaining compliance and ensuring customer satisfaction.
Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
Adobe could offer multiple price options based on the usage, which is missing at the moment.
It's a little pricey; further cost reductions will expand product selection; also, trained operators are required.
HAC occasionally functions extremely slowly and does not provide any problem messages; it simply gets stuck. Logging into the Backoffice for testing purposes causes a lot of trouble; it does not enable us to log in in one attempt, and the page refreshes every time we enter in the credentials.
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
SAP Commerce and Spartacus together becomes one of the omnichannel powerhouse of commerce application. It also comes with edge advantage with out of the box integrations with many SAP applications and also non-SAP applciations which gives it edge advantage over other tools. The main reason being the integration becomes easier as SAP shares the common data schema and model across all its product line and new feature releases are compatible with all the SAP product line.
More true headless and a more rationale pricing. Since moving from the Hzbris Monolyth towards SAP Commerce Cloud a lot of progress has been made, but dissecting the monolyth into composable components where you just pay for what you use is still a longer journey and here pricing should be more realistic. Things become so expensive once they have the SAP stamp on them (example the SAP CIAM)
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
Scalability of the product was good Seamless integrations were helped in reducing the implementation for the development team to integrate with the SAP ERP Product framework helped customer to customize and adapt the new features which were developed basis business processes and ease of customer experience. Deployment and creation of the build becomes very easy with the CCv2 setup.
I would say it is the leader in the industry and was easily the number one choice in two of the three places I have implemented a marketing automation platform. Hubspot is its closest competitor and ended up being the better choice for a membership association but the Adobe product can doo all the things and do them well. Just make sure you get all the discounts available before closing the deal.
SAP Cloud is much better than GoDaddy. it was a smooth transition and every aspect of the program is easier. My scalability increased greatly from GoDaddy to SAp Commerce Cloud and sales are now tracked easier and inventory is at the touch of a button, making sales much easier than previous software.
The business users/admins were able to quickly segment products by brand, allowing for unique branding and header-less page design. As new products are added to the SAP backend, all characteristics and pricing automatically migrate to Commerce Cloud. We also segment our user sign-on (domains) by brand and allow targeting displays.
It has a positive impact on my client's business and ROI is higher than expected. As orders count is increasing due to smooth and better experience.
My current client's customers have given very positive experience about new website built on SAP Commerce Cloud.
Due to SAP Commerce Cloud website rollout is very easy and due to it, my current client has introduced around 25 websites. As SAP Commerce Cloud logic needs to develop once and can be reused for multiple websites easily with minimal effort.
Branding is also very easy as promotions, events can be implemented on the website easily and with minimum time.
SAP Commerce has helped our client to integrate the Recommendation tool ISS which is easy to configure after this tool product sale is increased. The best thing was that integration was very easy and quick.
One option of Blue/Green deployment helping us to check the production release in advance on production environment. Prev we don't have this option and many times face P1 issue in prod which had ruined client reputation. But now this feature is helping lot
