97 Ratings
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Score 8.2 out of 100
67 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Online Storefront

Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Product catalog & listings
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Product management
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Bulk product upload
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Branding
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.8
Mobile storefront
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Product variations
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Website integration
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.7
Visual customization
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.5
CMS
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.2

Online Shopping Cart

Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.0
Abandoned cart recovery
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.4
Checkout user experience
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.5

Online Payment System

Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.8
eCommerce security
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.8

eCommerce Marketing

Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Promotions & discounts
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.3
Personalized recommendations
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.5
SEO
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.8

eCommerce Business Management

Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.1
Multi-site management
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.9
Order processing
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.4
Inventory management
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.4
Shipping
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.2
Custom functionality
Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.6

Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Large scale product and user data management.
  • Out of the box support for common eCommerce functionality.
  • Robust platform that is supported well and consistently by the Hybris team who are available for direct support if needed.
  • Integrates well with other services if Hybris does not meet all business needs.
  • Localization for multi-national support was easy to implement.
Carter Lathrop | TrustRadius Reviewer

Cons

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • CMS Cockpit is slow and inefficient for performing certain kinds of content management and template manipulation tasks. I often defer to the HMC, but this is not a feasible option for our client's content management team.
  • The OOTB UI code that ships with v5.0.1 is several years behind industry standard front end technology. v5.1 shows no promise of significant improvements in this arena. Some things I'd like to see: Dropping the Blueprint framework in favor of something Like Bootstrap, Less Framework or AngularJS. Jquery and key dependent plug-ins need to be upgraded and large, over-featured plugins like JQuery UI abandoned. SASS + Compass should replace static CSS. Granule should be dropped in favor of better tools for JS dependency management, code minification, and file concatenation.
  • Maintaining independent codebases for Desktop and Mobile views increases UI development hours by a margin of 30-50%. Natively supporting the option to configure a responsive design with a framework such as AngularJS would offer flexibility to serve up content and site chrome targeted at a wider range of device classes than just desktop machines and mobile phones.
Erin Riggers | TrustRadius Reviewer

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 9.3
Based on 2 answers
Its has very good features and with each upgrade the additional features are really exciting. Hybris delivers the top-rated e-commerce software and omni-channel solution to help enterprises across the globe innovate faster and sell more.
Anonymous | TrustRadius Reviewer

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 7.0
Based on 2 answers
Figuring out the CMS tools took some time. Supporting documentation is sparse.I also found the tools to be slow at times, making simple template edits an arduous process.
Erin Riggers | TrustRadius Reviewer

Support Rating

Adobe Marketing Cloud

Adobe Marketing Cloud 9.0
Based on 1 answer
Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

SAP Commerce Cloud (formerly SAP Hybris)

SAP Commerce Cloud (formerly SAP Hybris) 8.0
Based on 1 answer
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

Hybris is a massive enterprise-grade system that is built for scale. If your business has <1000 SKUs in the catalog and lacks a large full-stack +java e-commerce dev team, stick to a lighter, more agile solution. Hybris is a nuclear aircraft carrier, and it will take a lot of people, fuel and time to turn that ship.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud (formerly SAP Hybris)

  • Better high volume sales management
  • Fewer abandoned carts during high traffic sales events
  • Savings on development as the product can be used “out of the box”.
  • Quick business decisions can be made to change e-commerce approach based on the analytical output of the product
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Commerce Cloud (formerly SAP Hybris)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Marketing Cloud
8.7
SAP Commerce Cloud (formerly SAP Hybris)
7.7

Likelihood to Renew

Adobe Marketing Cloud
6.5
SAP Commerce Cloud (formerly SAP Hybris)
9.3

Usability

Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
7.0

Support Rating

Adobe Marketing Cloud
9.0
SAP Commerce Cloud (formerly SAP Hybris)

Implementation Rating

Adobe Marketing Cloud
SAP Commerce Cloud (formerly SAP Hybris)
8.0

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