What users are saying about
41 Ratings
19 Ratings
41 Ratings
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Score 7.1 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.1 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not ready for prime-time, it is lacking in many ways.
Chris Cartwright profile photo

Viralheat

It is best suited for a company with at least some form of social media output. It's best to build up an online presence before purchasing this software.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Viralheat
Boolean keyword searches
Adobe Social
2.0
Viralheat
Filtering out noise/spam
Adobe Social
2.0
Viralheat
Sentiment analysis
Adobe Social
2.0
Viralheat
Broad channel coverage
Adobe Social
3.0
Viralheat

Publishing

Adobe Social
3.0
Viralheat
Content planning and scheduling
Adobe Social
4.0
Viralheat
Audience targeting
Adobe Social
3.1
Viralheat
Content optimization
Adobe Social
2.1
Viralheat
Workflow management
Adobe Social
3.0
Viralheat

Engagement

Adobe Social
2.0
Viralheat
Automated routing and prioritization
Adobe Social
2.0
Viralheat
Customer interaction histories
Adobe Social
2.0
Viralheat
Bulk actions
Adobe Social
2.0
Viralheat

Marketing

Adobe Social
2.0
Viralheat
Lead generation
Adobe Social
2.0
Viralheat
Content marketing
Adobe Social
2.0
Viralheat
Paid media management
Adobe Social
2.0
Viralheat
Campaigns and promotions
Adobe Social
2.0
Viralheat

Channel coverage/integration

Adobe Social
2.9
Viralheat
Twitter
Adobe Social
4.1
Viralheat
Facebook
Adobe Social
3.0
Viralheat
LinkedIn
Adobe Social
3.0
Viralheat
Google+
Adobe Social
3.0
Viralheat
Instagram
Adobe Social
3.0
Viralheat
Pinterest
Adobe Social
3.0
Viralheat
YouTube
Adobe Social
1.0
Viralheat

Reporting/analytics

Adobe Social
2.0
Viralheat
Campaign success analytics
Adobe Social
2.1
Viralheat
Real-time tracking
Adobe Social
2.0
Viralheat
Competitor analysis
Adobe Social
2.0
Viralheat

Account management

Adobe Social
2.5
Viralheat
Role-based user permissions & privileges
Adobe Social
3.0
Viralheat
Mobile access
Adobe Social
2.0
Viralheat

Pros

Adobe Social

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available

Viralheat

  • Viralheat is very easy to use. As an individual user, it was a relief that I was not charged with support or training. The product was intuitive so it was no problem for me to navigate on my own.
  • Monitoring is powerful - I like that I can monitor all the important key terms in one stream versus many columns.
  • Sentiment analysis is really useful in helping me determine how to prioritize.
Sakeena Zarin Naseem profile photo

Cons

Adobe Social

  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Melissa Butler profile photo

Viralheat

  • It would be great if we could compare analytics versus each other in the same view. This would help us see how products stack up against each other.
Sharanya Divakaruni profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo

Viralheat

Viralheat 8.3
Based on 13 answers
We were able to put Viralheat into use in our company very quickly. Often marketing and engineering don’t speak the same language but both were able to understand Viralheat.
Sharanya Divakaruni profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Viralheat

Viralheat 9.1
Based on 1 answer
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
No photo available

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Viralheat

Viralheat 8.8
Based on 2 answers
The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
Jason Owen profile photo

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Viralheat

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Viralheat

Viralheat 8.2
Based on 1 answer
We were up and running within an hour.
Jason Owen profile photo

Alternatives Considered

Adobe Social

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo

Viralheat

Viralheat scales better. Cleaner, easy to use interface. Better analytics and an easier payment option (nothing a la carte).
Kirsten Spitzer profile photo

Return on Investment

Adobe Social

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available

Viralheat

  • Stronger analytics
  • More efficient
  • Better customer service
  • Better ROI from good leads on social
Kirsten Spitzer profile photo

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Viralheat

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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