What users are saying about
40 Ratings
19 Ratings
40 Ratings
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Score 6.8 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.1 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Viralheat

Viralheat is great for those who have to report back with hard numbers or proof backing a specific campaign or initiative. If this is important to you, make sure you ask to see examples for the monitoring and reporting features. Also, the amount of monitoring you do will impact your quote, so have that information in mind.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Viralheat
Boolean keyword searches
Adobe Social
2.1
Viralheat
Filtering out noise/spam
Adobe Social
2.1
Viralheat
Sentiment analysis
Adobe Social
2.1
Viralheat
Broad channel coverage
Adobe Social
3.1
Viralheat

Publishing

Adobe Social
3.1
Viralheat
Content planning and scheduling
Adobe Social
4.1
Viralheat
Audience targeting
Adobe Social
3.2
Viralheat
Content optimization
Adobe Social
2.2
Viralheat
Workflow management
Adobe Social
3.1
Viralheat

Engagement

Adobe Social
2.1
Viralheat
Automated routing and prioritization
Adobe Social
2.1
Viralheat
Customer interaction histories
Adobe Social
2.1
Viralheat
Bulk actions
Adobe Social
2.1
Viralheat

Marketing

Adobe Social
2.1
Viralheat
Lead generation
Adobe Social
2.1
Viralheat
Content marketing
Adobe Social
2.1
Viralheat
Paid media management
Adobe Social
2.0
Viralheat
Campaigns and promotions
Adobe Social
2.1
Viralheat

Channel coverage/integration

Adobe Social
2.9
Viralheat
Twitter
Adobe Social
4.2
Viralheat
Facebook
Adobe Social
3.1
Viralheat
LinkedIn
Adobe Social
3.1
Viralheat
Google+
Adobe Social
3.1
Viralheat
Instagram
Adobe Social
3.0
Viralheat
Pinterest
Adobe Social
3.0
Viralheat
YouTube
Adobe Social
1.1
Viralheat

Reporting/analytics

Adobe Social
2.1
Viralheat
Campaign success analytics
Adobe Social
2.1
Viralheat
Real-time tracking
Adobe Social
2.1
Viralheat
Competitor analysis
Adobe Social
2.1
Viralheat

Account management

Adobe Social
2.6
Viralheat
Role-based user permissions & privileges
Adobe Social
3.1
Viralheat
Mobile access
Adobe Social
2.0
Viralheat

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • Tracking impressions and repostings
  • Tracking trends
  • Very simple interface and user experience
No photo available

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • Content publishing calendar although i hear it is ongoing
  • Media library
  • integration with weibo
Kirsten Spitzer profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Software still too buggy. Have been working on a bug fix since April of this year
Sandy Adam profile photo
Viralheat8.3
Based on 13 answers
Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
Anand Saggi profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Viralheat9.1
Based on 1 answer
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
No photo available

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Viralheat8.8
Based on 2 answers
The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
Jason Owen profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Viralheat8.2
Based on 1 answer
We were up and running within an hour.
Jason Owen profile photo

Alternatives Considered

That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available
Viralheat had the most comprehensive monitoring tool from what we saw. We liked the fact that they do not limit the number of mentions that come in through the topic profiles. Also, the UI/UX was much easier to work with.
Anand Saggi profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • The best thing about Viralheat is that it increases employee efficiency by 100%.
Samantha Wong profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Viralheat

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details