What users are saying about

Adobe Social

39 Ratings

Viralheat

19 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Viralheat

19 Ratings
Score 5.1 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Viralheat

If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
Jason Owen profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Viralheat
Boolean keyword searches
Adobe Social
2.2
Viralheat
Filtering out noise/spam
Adobe Social
2.2
Viralheat
Sentiment analysis
Adobe Social
2.2
Viralheat
Broad channel coverage
Adobe Social
3.1
Viralheat

Publishing

Adobe Social
3.3
Viralheat
Content planning and scheduling
Adobe Social
4.2
Viralheat
Audience targeting
Adobe Social
3.3
Viralheat
Content optimization
Adobe Social
2.3
Viralheat
Workflow management
Adobe Social
3.2
Viralheat

Engagement

Adobe Social
2.2
Viralheat
Automated routing and prioritization
Adobe Social
2.2
Viralheat
Customer interaction histories
Adobe Social
2.2
Viralheat
Bulk actions
Adobe Social
2.1
Viralheat

Marketing

Adobe Social
2.1
Viralheat
Lead generation
Adobe Social
2.1
Viralheat
Content marketing
Adobe Social
2.2
Viralheat
Paid media management
Adobe Social
2.1
Viralheat
Campaigns and promotions
Adobe Social
2.2
Viralheat

Channel coverage/integration

Adobe Social
3.0
Viralheat
Twitter
Adobe Social
4.3
Viralheat
Facebook
Adobe Social
3.3
Viralheat
LinkedIn
Adobe Social
3.1
Viralheat
Google+
Adobe Social
3.2
Viralheat
Instagram
Adobe Social
3.0
Viralheat
Pinterest
Adobe Social
3.0
Viralheat
YouTube
Adobe Social
1.2
Viralheat

Reporting/analytics

Adobe Social
2.2
Viralheat
Campaign success analytics
Adobe Social
2.3
Viralheat
Real-time tracking
Adobe Social
2.2
Viralheat
Competitor analysis
Adobe Social
2.2
Viralheat

Account management

Adobe Social
2.6
Viralheat
Role-based user permissions & privileges
Adobe Social
3.2
Viralheat
Mobile access
Adobe Social
2.0
Viralheat

Pros

  • Publishing capabilities
  • Moderation Dashboards
  • Customized Dashboard Feeds
No photo available
  • Measuring sentiment is not an easy task and Viralheat provides a simple but effective way to follow the sentiment trend.
  • Tracking competitor's activity and also sentiment around their brand.
  • It's easy to create posts using the Viralheat widget, or directly from within the web application and then managing the calendar of posts.
Alex Samano profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
  • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
  • Would love to see a calendar view of the scheduled posts as well as the current list view.
Alex Samano profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
Viralheat8.3
Based on 13 answers
The setup was painless and they ensured we knew how to use the product.
Cody A Smith profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Viralheat9.1
Based on 1 answer
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
No photo available

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Viralheat8.8
Based on 2 answers
The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
Jason Owen profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Viralheat8.2
Based on 1 answer
We were up and running within an hour.
Jason Owen profile photo

Alternatives Considered

I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo
We chose Viralheat because it offered more features and a more powerful monitoring platform.
Cody A Smith profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • Viralheat has helped me understand how real-life users react to things I build and/or test.
  • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
  • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
Sakeena Zarin Naseem profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Viralheat

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details