What users are saying about
39 Ratings
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Score 8.3 out of 101
10 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

AppsFlyer

AppsFlyer has been our greatest source of data to identify invalid installs. However, it will need the users to have a good skill of data analysis in order to extract meaningful insights into budgeting and marketing optimization. But apart from that, just for basic data, AppsFlyer is pretty enough to evaluate the performance of mobile app install marketing channel.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
AppsFlyer
Role-based user permissions
Dynamic Tag Management
10.0
AppsFlyer

Tag Management

Dynamic Tag Management
7.5
AppsFlyer
Tag library
Dynamic Tag Management
5.0
AppsFlyer
Tag variable mapping
Dynamic Tag Management
6.5
AppsFlyer
Ease of writing custom tags
Dynamic Tag Management
7.9
AppsFlyer
Rules-driven tag execution
Dynamic Tag Management
8.3
AppsFlyer
Tag performance monitoring
Dynamic Tag Management
8.3
AppsFlyer
Improved page load times
Dynamic Tag Management
9.0
AppsFlyer
Mobile app tagging
Dynamic Tag Management
8.0
AppsFlyer
Library of JavaScript extensions
Dynamic Tag Management
7.1
AppsFlyer

Data Management & Integrity

Dynamic Tag Management
7.0
AppsFlyer
Event tracking
Dynamic Tag Management
9.0
AppsFlyer
Mobile event tracking
Dynamic Tag Management
9.0
AppsFlyer
Data distribution management
Dynamic Tag Management
7.0
AppsFlyer
Universal data layer
Dynamic Tag Management
9.0
AppsFlyer
Automated error checking
Dynamic Tag Management
1.0
AppsFlyer

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
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  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
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Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
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  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.
Abishek Kumar profile photo
We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details