What users are saying about
122 Ratings
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Score 8.3 out of 100
4 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Certona Personalization Software
a/b experiment testing
Adobe Target
8.8
Certona Personalization Software
Split URL testing
Adobe Target
8.1
Certona Personalization Software
Multivariate testing
Adobe Target
8.3
Certona Personalization Software
Multi-page/funnel testing
Adobe Target
7.6
Certona Personalization Software
Cross-browser testing
Adobe Target
7.4
Certona Personalization Software
Mobile app testing
Adobe Target
6.0
Certona Personalization Software
Test significance
Adobe Target
6.7
Certona Personalization Software
Visual / WYSIWYG editor
Adobe Target
6.2
Certona Personalization Software
Advanced code editor
Adobe Target
8.0
Certona Personalization Software
Page surveys
Adobe Target
6.7
Certona Personalization Software
Visitor recordings
Adobe Target
8.2
Certona Personalization Software
Preview mode
Adobe Target
5.8
Certona Personalization Software
Test duration calculator
Adobe Target
7.0
Certona Personalization Software
Experiment scheduler
Adobe Target
8.6
Certona Personalization Software
Experiment workflow and approval
Adobe Target
7.7
Certona Personalization Software
Dynamic experiment activation
Adobe Target
7.6
Certona Personalization Software
Client-side tests
Adobe Target
8.8
Certona Personalization Software
Server-side tests
Adobe Target
7.2
Certona Personalization Software
Mutually exclusive tests
Adobe Target
7.6
Certona Personalization Software

Audience Segmentation & Targeting

Adobe Target
8.1
Certona Personalization Software
Standard visitor segmentation
Adobe Target
7.9
Certona Personalization Software
Behavioral visitor segmentation
Adobe Target
7.5
Certona Personalization Software
Traffic allocation control
Adobe Target
8.9
Certona Personalization Software
Website personalization
Adobe Target
8.3
Certona Personalization Software

Results and Analysis

Adobe Target
6.8
Certona Personalization Software
Heatmap tool
Adobe Target
7.5
Certona Personalization Software
Click analytics
Adobe Target
8.0
Certona Personalization Software
Scroll maps
Adobe Target
8.0
Certona Personalization Software
Form fill analysis
Adobe Target
6.6
Certona Personalization Software
Conversion tracking
Adobe Target
6.0
Certona Personalization Software
Goal tracking
Adobe Target
6.8
Certona Personalization Software
Test reporting
Adobe Target
6.9
Certona Personalization Software
Results segmentation
Adobe Target
6.0
Certona Personalization Software
CSV export
Adobe Target
5.3
Certona Personalization Software
Experiments results dashboard
Adobe Target
6.5
Certona Personalization Software

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Certona Personalization Software

  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Certona Personalization Software

  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Certona Personalization Software

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Certona Personalization Software

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Certona Personalization Software

  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Certona Personalization Software

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Certona Personalization Software
7.0

Likelihood to Renew

Adobe Target
6.3
Certona Personalization Software

Usability

Adobe Target
1.1
Certona Personalization Software

Reliability and Availability

Adobe Target
6.1
Certona Personalization Software

Performance

Adobe Target
8.0
Certona Personalization Software

Support Rating

Adobe Target
4.4
Certona Personalization Software

In-Person Training

Adobe Target
8.1
Certona Personalization Software

Online Training

Adobe Target
6.1
Certona Personalization Software

Implementation Rating

Adobe Target
7.2
Certona Personalization Software

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