What users are saying about
135 Ratings
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Score 7.5 out of 100
1 Rating
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Score 7 out of 100

Likelihood to Recommend

Adobe Target

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.
Terri Harris | TrustRadius Reviewer

Certona, from Kibo

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.4
Certona, from Kibo
a/b experiment testing
Adobe Target
6.5
Certona, from Kibo
Split URL testing
Adobe Target
6.3
Certona, from Kibo
Multivariate testing
Adobe Target
8.3
Certona, from Kibo
Multi-page/funnel testing
Adobe Target
8.1
Certona, from Kibo
Cross-browser testing
Adobe Target
8.1
Certona, from Kibo
Mobile app testing
Adobe Target
7.7
Certona, from Kibo
Test significance
Adobe Target
5.8
Certona, from Kibo
Visual / WYSIWYG editor
Adobe Target
5.7
Certona, from Kibo
Advanced code editor
Adobe Target
8.1
Certona, from Kibo
Page surveys
Adobe Target
7.6
Certona, from Kibo
Visitor recordings
Adobe Target
8.2
Certona, from Kibo
Preview mode
Adobe Target
8.1
Certona, from Kibo
Test duration calculator
Adobe Target
8.6
Certona, from Kibo
Experiment scheduler
Adobe Target
9.1
Certona, from Kibo
Experiment workflow and approval
Adobe Target
6.4
Certona, from Kibo
Dynamic experiment activation
Adobe Target
7.6
Certona, from Kibo
Client-side tests
Adobe Target
6.0
Certona, from Kibo
Server-side tests
Adobe Target
7.5
Certona, from Kibo
Mutually exclusive tests
Adobe Target
7.7
Certona, from Kibo

Audience Segmentation & Targeting

Adobe Target
7.8
Certona, from Kibo
Standard visitor segmentation
Adobe Target
7.4
Certona, from Kibo
Behavioral visitor segmentation
Adobe Target
7.7
Certona, from Kibo
Traffic allocation control
Adobe Target
7.7
Certona, from Kibo
Website personalization
Adobe Target
8.3
Certona, from Kibo

Results and Analysis

Adobe Target
6.7
Certona, from Kibo
Heatmap tool
Adobe Target
7.8
Certona, from Kibo
Click analytics
Adobe Target
5.6
Certona, from Kibo
Scroll maps
Adobe Target
7.7
Certona, from Kibo
Form fill analysis
Adobe Target
8.0
Certona, from Kibo
Conversion tracking
Adobe Target
5.6
Certona, from Kibo
Goal tracking
Adobe Target
6.2
Certona, from Kibo
Test reporting
Adobe Target
5.8
Certona, from Kibo
Results segmentation
Adobe Target
5.8
Certona, from Kibo
CSV export
Adobe Target
7.4
Certona, from Kibo
Experiments results dashboard
Adobe Target
6.9
Certona, from Kibo

Pros

Adobe Target

  • Robust targeting - Not just within the targeting/audience capabilities, but even using the profile script functions for more complex tests or when desired targeting is not "out-of-the-box."
  • Integrates extremely well with Adobe Analytics, which is to be expected - Being while both were not initially developed by Adobe, they now own each and has made drastic strides over the last few years to improve that integration through Analytics for Target (A4T).
  • Form-based editor has a bit of a learning curve, but very intuitive once you become familiar with it.
Anonymous | TrustRadius Reviewer

Certona, from Kibo

  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • The product itself is great. I would like to see more improvement in the service department. Help can be hard to find for smaller companies. It literally took us months sometimes to have someone get back to us.
  • There are lots of products within the Adobe Cloud so there is a lot of clicking to get where you need to be. Having a single sign on or short cut for login would be nice.
  • Target is becoming more user-friendly but knowing code is a huge plus for this software. I have demoed other software with the same capabilities and in my opinion, having developer background is a huge benefit if you will be using Target vs. other competitors.
Anonymous | TrustRadius Reviewer

Certona, from Kibo

  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 2.7
Based on 10 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

We have looked at Optimizely but at this point are sticking with Test & Target. We like the integration it has with our Analytics tools such as Ad Hoc and SiteCatalyst. Also, we feel that Adobe has some interesting products that we would like to dig into in the future such as Audience Manager.
Anonymous | TrustRadius Reviewer

Certona, from Kibo

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Certona, from Kibo

  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Certona, from Kibo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
4.3
Certona, from Kibo
7.0

Likelihood to Renew

Adobe Target
6.3
Certona, from Kibo

Usability

Adobe Target
1.1
Certona, from Kibo

Reliability and Availability

Adobe Target
6.1
Certona, from Kibo

Performance

Adobe Target
8.0
Certona, from Kibo

Support Rating

Adobe Target
2.7
Certona, from Kibo

In-Person Training

Adobe Target
8.1
Certona, from Kibo

Online Training

Adobe Target
6.1
Certona, from Kibo

Implementation Rating

Adobe Target
7.2
Certona, from Kibo

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