What users are saying about
112 Ratings

Monetate

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Top Rated
105 Ratings
112 Ratings
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Score 7.7 out of 101

Monetate

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Top Rated
105 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Monetate

If you're looking for a product for conducting multiple tests on your site, even multi-variable, Monetate is perfect. Majority fit enables you to test without worrying about missing out on sales because you're showing too many of the losing test. It's also ideal for making quick last-second code changes. Just pick an element that you want to change, and you usually can with even just a basic knowledge of coding. If I had to identify a less ideal application, it's as a personalized product recommendation tool. At least in the version we have, Monetate is not great at identifying additional products that a particular visitor is likely to want to purchase.
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Pros

  • The product interface is very easy to use. Tests are easy to set up and manage.
Sarah Schick profile photo
  • The platform itself is extremely easy to use.
  • Weekly calls with support.
  • Ideas on how to improve and test are always welcome.
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Cons

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo
  • I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
  • Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo
Monetate8.2
Based on 24 answers
It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.
Parker Block profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Monetate9.0
Based on 6 answers
The fact that the multiple members of team uses it almost daily and has dozens of campaigns going says it all
Parker Block profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target7.0
Based on 6 answers
Our support is in India, so it makes communicating in real time difficult because of the time difference
Brett Johnson profile photo
Monetate8.4
Based on 6 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
Monetate10.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo
Monetate8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite
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The feature set of Monetate was more robust than Optimizely and analytics were more reliable. Pricing and feature set were pretty close to Maximizer, but the interface in Monetate was more intuitive
Brendin King profile photo

Return on Investment

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
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  • Higher conversion rates on desktop and mobile sites since implementation.
  • Faster implementation of changes to the site..reducing the burn of developer hours.
  • Higher average order values.
Parker Block profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target More Information

Monetate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Monetate More Information