Adobe Target vs Monetate

Adobe Target

It is less appropriate when you are working with wireframes. It's best used when you have an existing website and you would like to test a small change.

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Arva Adams

Lead Visual Designer, Usability

U.S. Patent and Trademark OfficeGovernment Administration, 10,001+ employees

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Monetate

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.

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Verified User

Project Manager in Marketing

Retail Company, 201-500 employees

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Pros

It is simple to use and gets the job done fast
You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.

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Abdulrahman Jasim

QA Software Tester, Analyst 1

AsurionWireless, 5001-10,000 employees

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Monetate does well with showing us the impact of a test in a clear, detailed way. There are many different tests that can be done in Monetate and the results can be broken down by conversion, bounce rate, add to cart rate etc. This has helped us create the best possible experience for our customers.
Monetate has tons of variety of different ways you can optimize a website. From badging, product cross-sells, navigation changes and product changes, it's now easy to completely change a portion of the website without having to go to IT for help.
Monetate saves and archives all tests, even after they are completed. It's nice to have the option to look at what we did the past month or year and have the results saved as well.

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Verified User

Employee in Product Management

Retail Company, 201-500 employees

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Cons

There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.

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Abdulrahman Jasim

QA Software Tester, Analyst 1

AsurionWireless, 5001-10,000 employees

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Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.

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Verified User

Employee in Product Management

Retail Company, 201-500 employees

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Likelihood to Renew

Adobe Target6.3

Based on 24 answers

I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.

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Abdulrahman Jasim

QA Software Tester, Analyst 1

AsurionWireless, 5001-10,000 employees

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Monetate8.2

Based on 24 answers

It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.

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Parker Block

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Usability

Adobe Target1.1

Based on 4 answers

Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly

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Brett Johnson

Digital Producer

Guthy-Renker201-500 employees

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Monetate9.0

Based on 6 answers

Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.

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Verified User

Manager in Other

Apparel & Fashion Company, 10,001+ employees

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Reliability and Availability

Adobe Target6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

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Petrik Oh

Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

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Monetate10.0

Based on 1 answer

No answer on this topic is available.

Performance

Adobe Target8.0

Based on 3 answers

The bottleneck is never the software program

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Brett Johnson

Digital Producer

Guthy-Renker201-500 employees

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Monetate10.0

Based on 1 answer

No answer on this topic is available.

Support

Adobe Target7.0

Based on 6 answers

Customer support isn't really used as I am an internal power user of the tool.

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Bryant Hoopes

Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Monetate8.4

Based on 6 answers

Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.

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Parker Block

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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In-Person Training

Adobe Target8.1

Based on 3 answers

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

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Sarah Schick

Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Monetate10.0

Based on 1 answer

No answer on this topic is available.

Online Training

Adobe Target6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

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Sarah Schick

Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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No answers yet

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Implementation

Adobe Target7.2

Based on 5 answers

Was implemented at our organization before I began working with it.

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Brett Johnson

Digital Producer

Guthy-Renker201-500 employees

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Monetate8.5

Based on 3 answers

Make sure that your feeds into Monetate are thoroughly QA'd

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Parker Block

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.

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Bryant Hoopes

Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.

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Verified User

Executive in Marketing

Music Company, 11-50 employees

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Return on Investment

We saw some nice lifts in conversion from the tests we ran within the product.
We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.

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Verified User

Executive in Marketing

Music Company, 11-50 employees

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Positive ROI
Enhanced Site Flexibility
Enhanced Marketing Efforts

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Verified User

Account Manager in Sales

Apparel & Fashion Company, 11-50 employees

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Pricing Details

Adobe Target

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

More Information

Adobe Target More Information

Monetate

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Additional Pricing Details

—

More Information

Monetate More Information

Pricing Info

Adobe Target vs Monetate

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Likelihood to Recommend

Adobe Target

Monetate

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

In-Person Training

Online Training

Implementation

Alternatives Considered

Return on Investment

Pricing Details

Adobe Target

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Adobe Target More Information

Monetate

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

More Information

Monetate More Information

Rating Summary