Adobe Target vs Monetate

• The product interface is very easy to use. Tests are easy to set up and manage.

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• The platform itself is extremely easy to use.
• Weekly calls with support.
• Ideas on how to improve and test are always welcome.

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• From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
• The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
• Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
• The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
• Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.

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• I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
• Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.

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• We saw some nice lifts in conversion from the tests we ran within the product.
• We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.

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• Higher conversion rates on desktop and mobile sites since implementation.
• Faster implementation of changes to the site..reducing the burn of developer hours.
• Higher average order values.

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