What users are saying about
115 Ratings
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Top Rated
110 Ratings
115 Ratings
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Score 7.6 out of 101

Monetate

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Top Rated
110 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Monetate

Monetate is great if you're looking to create content that's targeted to specific people or places. We have done this before on occasion and have targeted different images based on customer history with us. We have also used this many times in testing between new and returning customers. Monetate is also great for creating quick website experience changes and seeing how they affect users.
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Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Monetate

  • Monetate does well with showing us the impact of a test in a clear, detailed way. There are many different tests that can be done in Monetate and the results can be broken down by conversion, bounce rate, add to cart rate etc. This has helped us create the best possible experience for our customers.
  • Monetate has tons of variety of different ways you can optimize a website. From badging, product cross-sells, navigation changes and product changes, it's now easy to completely change a portion of the website without having to go to IT for help.
  • Monetate saves and archives all tests, even after they are completed. It's nice to have the option to look at what we did the past month or year and have the results saved as well.
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Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Monetate

  • Product recommendations
No photo available

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Monetate

Monetate 8.2
Based on 24 answers
It's doing everything we need from it, and the support has been great as well. Really like the team I'm working with at Monetate. Plus, we've just implemented it and came from a previous implementation from a competitor. As easy as implementation is, I don't really want to go through the process again right away unless necessary.
No photo available

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Monetate

Monetate 7.8
Based on 9 answers
The fact that the multiple members of team uses it almost daily and has dozens of campaigns going says it all
Parker Block profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo

Monetate

Monetate 8.2
Based on 9 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Monetate

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.
Bryant Hoopes profile photo

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

Adobe Target

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Abdulrahman Jasim profile photo

Monetate

Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.
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Return on Investment

Adobe Target

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available

Monetate

  • Positive ROI
  • Enhanced Site Flexibility
  • Enhanced Marketing Efforts
No photo available

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

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