What users are saying about
118 Ratings
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Top Rated
122 Ratings
118 Ratings
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Score 8.2 out of 101

Monetate

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Top Rated
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Monetate

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
No photo available

Feature Rating Comparison

Testing and Experimentation

Adobe Target
8.2
Monetate
a/b experiment testing
Adobe Target
9.5
Monetate
Split URL testing
Adobe Target
8.5
Monetate
Multivariate testing
Adobe Target
9.5
Monetate
Multi-page/funnel testing
Adobe Target
7.0
Monetate
Cross-browser testing
Adobe Target
8.0
Monetate
Mobile app testing
Adobe Target
7.0
Monetate
Test significance
Adobe Target
8.5
Monetate
Visual / WYSIWYG editor
Adobe Target
8.0
Monetate
Advanced code editor
Adobe Target
7.5
Monetate
Page surveys
Adobe Target
6.0
Monetate
Preview mode
Adobe Target
8.0
Monetate
Test duration calculator
Adobe Target
9.5
Monetate
Experiment scheduler
Adobe Target
9.0
Monetate
Experiment workflow and approval
Adobe Target
7.0
Monetate
Dynamic experiment activation
Adobe Target
8.0
Monetate
Client-side tests
Adobe Target
9.5
Monetate
Mutually exclusive tests
Adobe Target
9.5
Monetate

Audience Segmentation & Targeting

Adobe Target
9.1
Monetate
Standard visitor segmentation
Adobe Target
8.5
Monetate
Behavioral visitor segmentation
Adobe Target
9.0
Monetate
Traffic allocation control
Adobe Target
9.5
Monetate
Website personalization
Adobe Target
9.5
Monetate

Results and Analysis

Adobe Target
8.8
Monetate
Heatmap tool
Adobe Target
9.0
Monetate
Click analytics
Adobe Target
9.0
Monetate
Scroll maps
Adobe Target
9.0
Monetate
Form fill analysis
Adobe Target
7.0
Monetate
Conversion tracking
Adobe Target
9.0
Monetate
Goal tracking
Adobe Target
9.0
Monetate
Test reporting
Adobe Target
9.0
Monetate
Results segmentation
Adobe Target
9.0
Monetate
CSV export
Adobe Target
9.0
Monetate
Experiments results dashboard
Adobe Target
9.0
Monetate

Pros

Adobe Target

  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

Monetate

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann profile photo

Cons

Adobe Target

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo

Monetate

  • I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
  • Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.
No photo available

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Monetate

Monetate 8.2
Based on 24 answers
We have been using Monetate for almost 3 years now. The support is always available and they try to really understand the campaigns you are trying to create to find the best possible solutions to your issues.
Justin Liu profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Monetate

Monetate 7.7
Based on 15 answers
Overall it is a very useful and intuitive tool that allows to perform a variety of marketing tasks.
Irina Danilova profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Target

Adobe Target 8.0
Based on 7 answers
Room for improvement
Richard Hayes profile photo

Monetate

Monetate 8.2
Based on 15 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Monetate

Monetate 10.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Monetate

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

Adobe Target

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Abdulrahman Jasim profile photo

Monetate

Monetate is more flexible than Adobe with a much better UI for testing and targeting. It is more cost effective than Certona, and gets higher average order lift than MyBuys for product recommendations.
Parker Block profile photo

Return on Investment

Adobe Target

  • It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
  • It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
  • It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.
No photo available

Monetate

  • We have improved conversion, average order size and revenue per session with tests we have run with Monetate. We have also reduced unnecessary labor costs by testing and phasing out processes that are not revenue generating.
Laura Santoki profile photo

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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