Adobe Target vs Monetate | TrustRadius

What users are saying about

Score 7.6 out of 10

Based on 115 reviews and ratings

Score 8.6 out of 10

Based on 110 reviews and ratings

Pros

Because the software is established there is lots of online help available and most of the bugs have been worked out
Adobe has a vast supply of resources if your pockets are deep enough.
The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

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Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

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Monetate does well with showing us the impact of a test in a clear, detailed way. There are many different tests that can be done in Monetate and the results can be broken down by conversion, bounce rate, add to cart rate etc. This has helped us create the best possible experience for our customers.
Monetate has tons of variety of different ways you can optimize a website. From badging, product cross-sells, navigation changes and product changes, it's now easy to completely change a portion of the website without having to go to IT for help.
Monetate saves and archives all tests, even after they are completed. It's nice to have the option to look at what we did the past month or year and have the results saved as well.

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Verified User

Employee in Product Management

Retail Company, 201-500 employees

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Cons

There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

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Verified User

Analyst in Marketing

Internet Company, 1001-5000 employees

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Product recommendations

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Verified User

Account Manager in Sales

Apparel & Fashion Company, 11-50 employees

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Likelihood to Renew

Adobe Target 6.3

Based on 24 answers

We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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Monetate 8.2

Based on 24 answers

It's doing everything we need from it, and the support has been great as well. Really like the team I'm working with at Monetate. Plus, we've just implemented it and came from a previous implementation from a competitor. As easy as implementation is, I don't really want to go through the process again right away unless necessary.

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Verified User

Executive in Marketing

Music Company, 11-50 employees

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Usability

Adobe Target 1.1

Based on 4 answers

Interface is intuitive and easy to use.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Monetate 7.8

Based on 9 answers

The fact that the multiple members of team uses it almost daily and has dozens of campaigns going says it all

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Reliability and Availability

Adobe Target 6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

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Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

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Monetate 10.0

Based on 1 answer

No answer on this topic is available.

Performance

Adobe Target 8.0

Based on 3 answers

The bottleneck is never the software program

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Digital Producer

Guthy-Renker201-500 employees

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Monetate 10.0

Based on 1 answer

No answer on this topic is available.

Support

Adobe Target 7.0

Based on 6 answers

Customer support isn't really used as I am an internal power user of the tool.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Monetate 8.2

Based on 9 answers

Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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In-Person Training

Adobe Target 8.1

Based on 3 answers

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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Monetate 10.0

Based on 1 answer

No answer on this topic is available.

Online Training

Adobe Target 6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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No score

No answers yet

No answers on this topic

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Implementation

Adobe Target 7.2

Based on 5 answers

Ensure that documentation is thorough and detailed. Make no assumptions that IT or developers know why they are doing what you're asking them to do, and provide detailed instructions to them.

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Sr. Web Analyst

Box Home LoansMarketing and Advertising, 1001-5000 employees

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Monetate 8.5

Based on 3 answers

Make sure that your feeds into Monetate are thoroughly QA'd

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Alternatives Considered

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.

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Abdulrahman Jasim

QA Software Tester, Analyst 1

AsurionWireless, 5001-10,000 employees

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Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.

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Verified User

Executive in Marketing

Music Company, 11-50 employees

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Return on Investment

We saw some nice lifts in conversion from the tests we ran within the product.
We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.

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Verified User

Executive in Marketing

Music Company, 11-50 employees

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Positive ROI
Enhanced Site Flexibility
Enhanced Marketing Efforts

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Verified User

Account Manager in Sales

Apparel & Fashion Company, 11-50 employees

View all 72 answers on this topic

Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Additional Pricing Details

—

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