Adobe Target vs Monetate

• The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
• Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
• We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.

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• You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
• If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
• The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
• The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.

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• Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
• Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
• QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.

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• I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
• Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.

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• It has helped us make decisions about whether to put manpower behind certain website strategies, as we've been able to test them temporarily and run A/B tests to prove effectiveness.
• It allows us an easy way to serve different content to different groups of staff members on our internal intranet.
• It allows us to know more about our users by measuring analytics of how users interact with the dynamic page elements served by Adobe Target.

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• We have improved conversion, average order size and revenue per session with tests we have run with Monetate. We have also reduced unnecessary labor costs by testing and phasing out processes that are not revenue generating.

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