Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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Oracle Commerce
Score 8.5 out of 10
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Oracle Commerce is an ecommerce platform that helps B2C and B2B businesses connect customer and sales data from their CRM to their financial and operational data so they can offer personalized experiences to buyers across sales channels.
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
Oracle CX Commerce (formerly Oracle Commerce Cloud) is very well suited for B2B commerce transactions. The wonderful thing about this software is its ability to regularly update on an automatic basis, and keep up with upgrades. Oracle CX Commerce provides my organization with greater flexibility and quick integration processes. I would recommend this to any organization trying to set up their own storefront.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
It uses an effective algorithm to provide users with product recommendations based on other products they’ve previously viewed.
It comes with a decent support platform, where Oracle is attentive and provides help diagnosing issues that may arise within the environment.
Oracle CX Commerce comes with a developer tool known as the DCU Tool, which is very helpful when it comes to pushing changes from environment to environment. The DCU Tool is also a good resource to use for source control.
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
Customer experience - Oracle CX is already a leader and I bet they'll make it even better surpassing all expectations.
They've [been] the best eCommerce model solution for any kind of business at least for book publishing and logistics management - thus can't complain here either.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Oracle Commerce Cloud is definitely not my favorite platform to use, however our company has gotten very comfortable with the way our website operates using it so I do not see us switching to a different product any time soon. Over time, I’ve grown to have a love/hate relationship with this product, but as I learn more about what it offers I come to appreciate its functionality more
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
The upgrade cycle of OCC and the subscription model ensure we are always on the latest and greatest version of the platform. The responsive design makes it easier for small departments to provide an optimum mobile experience. The stability of the platform is far superior to our on-prem solution.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
