What users are saying about
113 Ratings
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Score 7.6 out of 101
25 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Oracle Commerce Cloud

At the moment I don't know of any scenario where it is not well suited. Maybe because of missing functionalities which will come in a different release. I would recommend postponing using Commerce Cloud. But as development usually takes place in Sprints, at least in our projects, I can recommend to start implementing the basic and start with the missing functionalities as soon as they are included in the new Cloud version. But this needs to be aligned with Oracle. So an assessment needs to be done upfront.
In any case, I can always recommend going with OCC, keeping in mind the other integrated products offered by Oracle.
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Feature Rating Comparison

Online Storefront

Adobe Target
Oracle Commerce Cloud
8.2
Product catalog & listings
Adobe Target
Oracle Commerce Cloud
8.3
Product management
Adobe Target
Oracle Commerce Cloud
8.2
Bulk product upload
Adobe Target
Oracle Commerce Cloud
8.6
Branding
Adobe Target
Oracle Commerce Cloud
8.6
Mobile storefront
Adobe Target
Oracle Commerce Cloud
7.8
Product variations
Adobe Target
Oracle Commerce Cloud
7.8
Website integration
Adobe Target
Oracle Commerce Cloud
8.1
Visual customization
Adobe Target
Oracle Commerce Cloud
8.6
CMS
Adobe Target
Oracle Commerce Cloud
8.0

Online Shopping Cart

Adobe Target
Oracle Commerce Cloud
8.9
Abandoned cart recovery
Adobe Target
Oracle Commerce Cloud
8.9
Checkout user experience
Adobe Target
Oracle Commerce Cloud
8.8

Online Payment System

Adobe Target
Oracle Commerce Cloud
8.6
eCommerce security
Adobe Target
Oracle Commerce Cloud
8.6

eCommerce Marketing

Adobe Target
Oracle Commerce Cloud
8.1
Promotions & discounts
Adobe Target
Oracle Commerce Cloud
8.6
Personalized recommendations
Adobe Target
Oracle Commerce Cloud
8.6
SEO
Adobe Target
Oracle Commerce Cloud
7.3

eCommerce Business Management

Adobe Target
Oracle Commerce Cloud
8.6
Multi-site management
Adobe Target
Oracle Commerce Cloud
8.6
Order processing
Adobe Target
Oracle Commerce Cloud
8.9
Inventory management
Adobe Target
Oracle Commerce Cloud
8.6
Shipping
Adobe Target
Oracle Commerce Cloud
8.6
Custom functionality
Adobe Target
Oracle Commerce Cloud
8.6

Pros

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo
  • OCC has internationalization capabilities and makes it easy to build multinational and multilingual online shops.
  • A business user can easily extend the catalog structure by adding new product attributes. They can also change the look and feel/design of the page without development.
  • It is easy to add new functionalities by creating some widgets which can be uploaded to the target environment. So it is very easy to extend the payment gateway and add new payment providers.
  • Release cycles are much shorter and less CRs are needed.
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Cons

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo
  • There is no integrated IDE. Development takes place outside of the Cloud and needs to be uploaded after every change.
  • No versioning of the code within the cloud. It needs to be done in external systems.
  • The code can be changed in the cloud, but then needs to be backported into the IDE and the version control system.
Heiko Mock profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
It is unlikely that the business will discontinue its use of Adobe Test & Target, as so many of the company's resources have gone into this product such as training individuals and developing a relationship with Adobe. Their technical support is great and the service they provide us is invaluable. It has become the backbone of the marketing department
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
No photo available
OCC is PCI compliant which is very important for customers. Magento had problems regarding this in the past. Furthermore, Oracle Cloud Datacenter is PCI compliant, so there is no need to do an audit by the Oracle customer. Oracle's CX Suite offers more functionalities to provide a full and rich user experience.
Heiko Mock profile photo

Return on Investment

  • It is an expensive tool so sometimes if it is not useful to attract customers then it is expensive for a company budget. So you need to minimize license fees for small and start up businesses.
Varun Shah profile photo
  • Our customers where always happy with the results. Maintenance cost could be redruced, and conversion rate, average order value, etc. could be increased.
Heiko Mock profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target More Information

Oracle Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Oracle Commerce Cloud More Information