What users are saying about

Adobe Target

110 Ratings
Score 7.7 out of 101

Oracle Commerce Cloud

23 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Oracle Commerce Cloud

At the moment I don't know of any scenario where it is not well suited. Maybe because of missing functionalities which will come in a different release. I would recommend postponing using Commerce Cloud. But as development usually takes place in Sprints, at least in our projects, I can recommend to start implementing the basic and start with the missing functionalities as soon as they are included in the new Cloud version. But this needs to be aligned with Oracle. So an assessment needs to be done upfront.
In any case, I can always recommend going with OCC, keeping in mind the other integrated products offered by Oracle.
Heiko Mock profile photo

Feature Rating Comparison

Online Storefront

Adobe Target
Oracle Commerce Cloud
8.1
Product catalog & listings
Adobe Target
Oracle Commerce Cloud
8.3
Product management
Adobe Target
Oracle Commerce Cloud
8.2
Bulk product upload
Adobe Target
Oracle Commerce Cloud
8.4
Branding
Adobe Target
Oracle Commerce Cloud
8.4
Mobile storefront
Adobe Target
Oracle Commerce Cloud
7.7
Product variations
Adobe Target
Oracle Commerce Cloud
7.7
Website integration
Adobe Target
Oracle Commerce Cloud
8.0
Visual customization
Adobe Target
Oracle Commerce Cloud
8.5
CMS
Adobe Target
Oracle Commerce Cloud
7.9

Online Shopping Cart

Adobe Target
Oracle Commerce Cloud
8.8
Abandoned cart recovery
Adobe Target
Oracle Commerce Cloud
8.8
Checkout user experience
Adobe Target
Oracle Commerce Cloud
8.8

Online Payment System

Adobe Target
Oracle Commerce Cloud
8.4
eCommerce security
Adobe Target
Oracle Commerce Cloud
8.4

eCommerce Marketing

Adobe Target
Oracle Commerce Cloud
8.1
Promotions & discounts
Adobe Target
Oracle Commerce Cloud
8.5
Personalized recommendations
Adobe Target
Oracle Commerce Cloud
8.5
SEO
Adobe Target
Oracle Commerce Cloud
7.3

eCommerce Business Management

Adobe Target
Oracle Commerce Cloud
8.5
Multi-site management
Adobe Target
Oracle Commerce Cloud
8.4
Order processing
Adobe Target
Oracle Commerce Cloud
8.8
Inventory management
Adobe Target
Oracle Commerce Cloud
8.4
Shipping
Adobe Target
Oracle Commerce Cloud
8.4
Custom functionality
Adobe Target
Oracle Commerce Cloud
8.4

Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo
  • OCC has internationalization capabilities and makes it easy to build multinational and multilingual online shops.
  • A business user can easily extend the catalog structure by adding new product attributes. They can also change the look and feel/design of the page without development.
  • It is easy to add new functionalities by creating some widgets which can be uploaded to the target environment. So it is very easy to extend the payment gateway and add new payment providers.
  • Release cycles are much shorter and less CRs are needed.
Heiko Mock profile photo

Cons

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo
  • There is no integrated IDE. Development takes place outside of the Cloud and needs to be uploaded after every change.
  • No versioning of the code within the cloud. It needs to be done in external systems.
  • The code can be changed in the cloud, but then needs to be backported into the IDE and the version control system.
Heiko Mock profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.
Paul Labrise profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
OCC is PCI compliant which is very important for customers. Magento had problems regarding this in the past. Furthermore, Oracle Cloud Datacenter is PCI compliant, so there is no need to do an audit by the Oracle customer. Oracle's CX Suite offers more functionalities to provide a full and rich user experience.
Heiko Mock profile photo

Return on Investment

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available
  • We anticipate mobile traffic bounce rate to drop significantly and conversion rates to increase. We're still to early on in our implementation to confirm these findings.
Michael Weissberg profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details