What users are saying about

Google Ads

645 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

Google Ads

645 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Google Ads

AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product. I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
Google Ads
Backlink management
Agency Analytics
8.3
Google Ads
SERP ranking tracking
Agency Analytics
9.7
Google Ads
Page grader
Agency Analytics
7.0
Google Ads
Competitive analysis
Agency Analytics
7.5
Google Ads
Site audit / diagnostics
Agency Analytics
8.0
Google Ads
Site recommendations
Agency Analytics
7.1
Google Ads

SEO Channels

Agency Analytics
8.5
Google Ads
Local SEO
Agency Analytics
8.7
Google Ads
Global SEO
Agency Analytics
8.3
Google Ads

SEO Platform & Account Management

Agency Analytics
10.0
Google Ads
Integration with web analytics tools
Agency Analytics
10.0
Google Ads

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • It provides a wealth of data essential to good PPC management. This includes impression share data, quality score, clicks, impressions, conversion tracking and so on.
  • It is fairly familiar to anybody who has worked in the PPC industry understands its functions and metrics are therefore as close as you can get to a universal language.
  • Our organisation is often approached to take part in betas for new functions such as new demographic targeting tools etc., which we are able to leverage to great effect.
No photo available

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • Observing differences between ad performance on a large scale can often requires time-consuming manipulation. There is no easy export function which you can utilise.
  • Removed campaigns, keywords etc. can still visually persist within the client, even years after they were last active and removing them requires a filter which could perhaps be set up as default.
  • The geo-location is very useful, but when radius targeting for smaller areas, it might be useful to be able to manipulate the circle and move it around on the map rather than just adding size and centre location.
  • Scripts seem to hold a lot of potential, but there isn't an easy room in for those with little scripting experience. Perhaps some basic scripts provided by Google themselves which can be edited would be helpful.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
Adwords has now become vital to increasing sales in our business. Without it, our website would have to rely on organic Google search alone which would be near impossible.
Nathaniel Bradley profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
AdWords is obviously dominant in terms of lead generation compared to Bing due to the power and popularity of its search engine. Beyond this, it often leads the field in innovation and Bing is forced to follow to remain relevant. That said, Bing is much cheaper in terms of CPCs and is pushed as hard as possible in our organisation. Account management from the AdWords teams at Google is also far superior to Bing.
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Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • we increased our sales by 50% in the first 3 months, with a small budget
  • our marketing budget doubled
  • we achieved a bigger reach
Joanne Minculescu profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Google Ads Editions & Modules
Google Ads
Additional Pricing Details