What users are saying about

Google Ads

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702 Ratings
9 Ratings
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Score 8.5 out of 101

Google Ads

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702 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Google Ads

We've found that Ads is suitable for well-defined products/services. If a product falls within a new or niche category, it's less effective. YouTube advertising can be effective at educating an audience, but targeting a desired audience can be difficult. It's also easy to waste a budget by using overly broad targeting. Like many tools, it can help you when used right or hurt you when used wrong.
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Feature Rating Comparison

SEO

Agency Analytics
7.9
Google Ads
Backlink management
Agency Analytics
8.3
Google Ads
SERP ranking tracking
Agency Analytics
9.7
Google Ads
Page grader
Agency Analytics
7.0
Google Ads
Competitive analysis
Agency Analytics
7.6
Google Ads
Site audit / diagnostics
Agency Analytics
8.0
Google Ads
Site recommendations
Agency Analytics
7.0
Google Ads

SEO Channels

Agency Analytics
8.5
Google Ads
Local SEO
Agency Analytics
8.7
Google Ads
Global SEO
Agency Analytics
8.3
Google Ads

SEO Platform & Account Management

Agency Analytics
10.0
Google Ads
Integration with web analytics tools
Agency Analytics
10.0
Google Ads

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • It provides a wealth of data essential to good PPC management. This includes impression share data, quality score, clicks, impressions, conversion tracking and so on.
  • It is fairly familiar to anybody who has worked in the PPC industry understands its functions and metrics are therefore as close as you can get to a universal language.
  • Our organisation is often approached to take part in betas for new functions such as new demographic targeting tools etc., which we are able to leverage to great effect.
No photo available

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • AdWords can be a bit overwhelming. From the data to the tools there is an awful lot to look at.
  • Budget is the #1 question, especially for a small business, and I think Google could do a better job being more open on what to expect. My opinion is you have to be willing to flush $500 down the toilet in your first month just to acquire the appropriate amount of data, which will allow you to formulate a plan on how to move forward. I'm not suggesting you'll lose that money, but it's really the only way to get the data that will show you what words are worth your time and money.
  • Sometimes I feel that there are way too many accounts to keep track of. AdWords is connected to Analytics, and then Google's Shopping Feed, becoming a Google Trusted Store...Don't get me wrong it's all beneficial stuff, I just wish it were more streamlined. I honestly don't know if that's possible, but it can take up a lot of your time!
Paul Francis Jones profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
AdWords is a great place to start for most clients looking to do internet marketing. The low cost of entry and potential for highly targeted traffic makes it tough to beat.
derek allard profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
I have used Yahoo and Bing’s platform as well to do PPC marketing & they are far behind AdWords in terms of bringing innovative stuff to the table. They often catch up with AdWords' capabilities in three to six months.
Krupal Shukla profile photo

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • Increased traffic to our website
  • Responsible for approximately 45% of total lead form submissions
  • Creates brand awareness by giving our ads visibility on searches that don't result in clicks; and no click means no cost to the business
Rob Gillan profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Google Ads Editions & Modules
Google Ads
Additional Pricing Details