What users are saying about

Moz

229 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

Moz

229 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Moz

Moz is a good value. If a business needs the paid tools, I'd recommend going with Moz. If a business is on a shoestring budget and doesn't have an immediate need for the tools, I'd recommend making use of the free tools, education, and community. If a business needs online marketing work but doesn't have anyone internally who has the time or inclination to perform the work, that business probably does not need their own Moz account. Work with a professional who has their own tools.
Louis Swingrover profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Moz
8.6
Backlink management
Agency Analytics
8.3
Moz
8.2
SERP ranking tracking
Agency Analytics
9.7
Moz
8.6
Page grader
Agency Analytics
7.0
Moz
9.4
Competitive analysis
Agency Analytics
7.5
Moz
8.1
Site audit / diagnostics
Agency Analytics
8.0
Moz
8.9
Site recommendations
Agency Analytics
7.0
Moz
8.7
Keyword analysis
Agency Analytics
Moz
8.6
Task management
Agency Analytics
Moz
8.2

SEO Channels

Agency Analytics
8.5
Moz
8.3
Local SEO
Agency Analytics
8.7
Moz
7.7
Global SEO
Agency Analytics
8.3
Moz
8.3
Social SEO
Agency Analytics
Moz
8.5
Mobile SEO
Agency Analytics
Moz
8.5

SEO Platform & Account Management

Agency Analytics
10.0
Moz
8.4
Integration with web analytics tools
Agency Analytics
10.0
Moz
8.5
Multi-domain support
Agency Analytics
Moz
8.2

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Leaders for information in the industry.
  • Tools are easy to use, especially when working on an offsite strategy, we find Open Site Explorer very useful.
  • Perfect source for beginners to advanced Search
Steve Medeiros | Lead Search Analytics Expert profile photo

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • Would like to see the ability to add more competitors for rank tracking
  • Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
Ingo Grammel profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Moz8.9
Based on 38 answers
It's a very affordable tool and great for almost any skill level.
Ingo Grammel profile photo

Usability

No score
No answers yet
No answers on this topic
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
Moz is the one stop source for information, tools and networking which is what makes the monthly fee quite reasonable. The other tools are good too, however each serves a specific purpose. You are not a true SEO unless you subscribe to Moz. These guys do great work! Thank you
Steve Medeiros | Lead Search Analytics Expert profile photo

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • Increased employee efficiency
  • able to aggregate data in a faster manner
  • able to quickly make content recommendations
Sergio Mercado ✔ profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Moz Editions & Modules
Moz
Additional Pricing Details