What users are saying about

Moz

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
241 Ratings
9 Ratings
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Score 8.4 out of 101

Moz

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
241 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Moz

Despite some of the shortcomings of the solution, I think MOZ is a great company and am happy to support the organization with our subscription. It's a really good tool for those who don't have $K's in their SEO budget.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
Moz
8.0
Backlink management
Agency Analytics
8.3
Moz
7.4
SERP ranking tracking
Agency Analytics
9.7
Moz
8.3
Page grader
Agency Analytics
7.0
Moz
8.5
Competitive analysis
Agency Analytics
7.6
Moz
7.8
Site audit / diagnostics
Agency Analytics
8.0
Moz
8.2
Site recommendations
Agency Analytics
7.0
Moz
8.2
Keyword analysis
Agency Analytics
Moz
8.7
Task management
Agency Analytics
Moz
7.1

SEO Channels

Agency Analytics
8.5
Moz
7.8
Local SEO
Agency Analytics
8.7
Moz
7.8
Global SEO
Agency Analytics
8.3
Moz
8.4
Social SEO
Agency Analytics
Moz
6.9
Mobile SEO
Agency Analytics
Moz
8.0

SEO Platform & Account Management

Agency Analytics
10.0
Moz
7.6
Integration with web analytics tools
Agency Analytics
10.0
Moz
7.3
Multi-domain support
Agency Analytics
Moz
8.0

Pros

  • Quick and easy to get SEO rankings.
  • Folder and keyword categorisation.
  • Good reports.
Gerry Dapergolas profile photo
  • Keyword Explorer. I use the lists feature, SERP analysis, & suggestions several times per week. The suggestions that are questions is a good starting place for get a sense of what my target audience cares about. Then I'm able to do more targeted research within the SERP itself and come up with a plan for our piece of content.
  • I think Rank Tracker is really helpful, especially for agencies trying to get a quick sense of how many sites are performing for higher priority terms. All your top terms are on one page, which makes it easy to do a quick, daily check.
  • MOZ does a really good job at creating an open, no judgement community forum where ideas and concerns can be freely expressed without ridicule or embarrassment. Whether you think you are a beginner or an expert, you are welcome to speak your mind and ask your questions. Their free articles, white papers, vlogs, etc are all really well done resources for any SEO professional.
No photo available

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • I've always felt that I only know about 10% of what I could possibly really do in Moz. So what would be really helpful is knowing how some other enterprise type users are using the tool. I will say however, that the quick videos on Twitter have been really helpful, as well as the blog posts that really dive into the tool capabilities. Perhaps it's just me being lazy and not proactively learning the tool;)
  • I've always been skeptical of the Moz data that is being pulled in from Google Analytics, since it sometimes doesn't match up with what I see in Google Analytics and is also generally very high-level and not very actionable. Also, would be nice to get Site Catalyst integration.
  • I'm a little concerned with the Mozcon. This is the first year I didn't purchase the super early bird ticket on the spot at the event because I'm starting to feel it's not the best conference for an advanced SEO looking for specific strategies and tactics that could be applicable to large enterprise SEO practices.
Rodrigo Stockebrand profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Moz8.9
Based on 38 answers
Out of all of the tools we use in our online marketing consulting work, Moz is probably the single most valuable (outside of Google Analytics). We have also seen great advancement in the Moz tool set, such that we are confident that, for the same investment, what we will have at our disposal in six months will be superior to what we have now, and this trend has not slowed down.
Mike Tekula profile photo

Usability

No score
No answers yet
No answers on this topic
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more accurate. Its only downfall is that it is a little less intuitive and gives you an impression that you need to be pretty advanced to be able to use it
Jeff Bedford profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Positive: a better understanding of how various sections of the site are performing search-wise based on keyword ranking gains or losses.
  • Positive: members of the Editorial team are able to brush up on their knowledge of SEO best practices by using the page grading tool.
  • Positive: a better understanding of why certain sites rank for competitive keywords.
  • Positive: a more clear and well-informed SEO strategy based on data regarding our competitors.
Mackinley Levine profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Moz Editions & Modules
Moz
Additional Pricing Details