What users are saying about

Sprout Social

Top Rated
255 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

Sprout Social

Top Rated
255 Ratings
Score 8 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Sprout Social

Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.
Jennifer Wagner profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Sprout Social
Backlink management
Agency Analytics
8.3
Sprout Social
SERP ranking tracking
Agency Analytics
9.7
Sprout Social
Page grader
Agency Analytics
7.0
Sprout Social
Competitive analysis
Agency Analytics
7.5
Sprout Social
Site audit / diagnostics
Agency Analytics
8.0
Sprout Social
Site recommendations
Agency Analytics
7.0
Sprout Social

SEO Channels

Agency Analytics
8.5
Sprout Social
Local SEO
Agency Analytics
8.7
Sprout Social
Global SEO
Agency Analytics
8.3
Sprout Social

SEO Platform & Account Management

Agency Analytics
10.0
Sprout Social
Integration with web analytics tools
Agency Analytics
10.0
Sprout Social

Listening/monitoring

Agency Analytics
Sprout Social
6.8
Boolean keyword searches
Agency Analytics
Sprout Social
7.6
Filtering out noise/spam
Agency Analytics
Sprout Social
7.3
Sentiment analysis
Agency Analytics
Sprout Social
5.5
Broad channel coverage
Agency Analytics
Sprout Social
6.9

Publishing

Agency Analytics
Sprout Social
7.7
Content planning and scheduling
Agency Analytics
Sprout Social
8.2
Audience targeting
Agency Analytics
Sprout Social
7.6
Content optimization
Agency Analytics
Sprout Social
7.1
Workflow management
Agency Analytics
Sprout Social
7.8

Engagement

Agency Analytics
Sprout Social
7.3
Automated routing and prioritization
Agency Analytics
Sprout Social
6.3
Customer interaction histories
Agency Analytics
Sprout Social
8.4
Bulk actions
Agency Analytics
Sprout Social
7.1

Marketing

Agency Analytics
Sprout Social
6.9
Lead generation
Agency Analytics
Sprout Social
6.5
Content marketing
Agency Analytics
Sprout Social
7.7
Paid media management
Agency Analytics
Sprout Social
6.2
Campaigns and promotions
Agency Analytics
Sprout Social
7.2

Channel coverage/integration

Agency Analytics
Sprout Social
8.2
Twitter
Agency Analytics
Sprout Social
9.3
Facebook
Agency Analytics
Sprout Social
8.7
LinkedIn
Agency Analytics
Sprout Social
7.8
Google+
Agency Analytics
Sprout Social
8.8
Instagram
Agency Analytics
Sprout Social
7.0
Pinterest
Agency Analytics
Sprout Social
8.0
YouTube
Agency Analytics
Sprout Social
8.0

Reporting/analytics

Agency Analytics
Sprout Social
8.4
Campaign success analytics
Agency Analytics
Sprout Social
7.8
Real-time tracking
Agency Analytics
Sprout Social
9.0
Competitor analysis
Agency Analytics
Sprout Social
8.3

Account management

Agency Analytics
Sprout Social
7.9
Role-based user permissions & privileges
Agency Analytics
Sprout Social
8.8
Mobile access
Agency Analytics
Sprout Social
7.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Sprout Social provides almost real time access to our customer comments and posts across Twitter, Facebook, blogs and other online searches.
  • Our entire Social Care team is able to use Sprout globally to respond to customers and assign tasks to other users. We are also able to segment our fans into lists, identify customers and more.
  • The Analytics section in Sprout does an amazing job of providing the proper KPI's for our company. Whether you need to know the efficiency of our Engagement, speed to response, popular posts or channel growth the reports are all there.
  • We have had a very good relationship with our account manager. They are sensitive to our unique use cases and work with us to find solutions. We are also very excited for the Enterprise version of Sprout to be released.
  • Sprout's easy to use Inbox makes it easy for us to respond to comments, archive them and categorize responses.
Jencey Keeton profile photo

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • I don't know if the clicks on Twitter are most accurate and I also wish it could pull in tweets.
  • I schedule all of my Facebook and Google+ posts on those social platforms, because it doesn't allow proper Facebook tags and the Google+ hashtags don't always show up.
  • I wish there was a Pinterest integration.
Haley Holt profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sprout Social6.2
Based on 61 answers
For now, we are OK with what this product has to offer, until we outgrow it, we will stay!
Shauna Gallagher profile photo

Usability

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 16 answers
It is a clean, and appealing interface, with lots of commands, but in an efficient layout. Not sure if it has a mobile presence, but unless it's on an iPad, the type of work Sprout can do is more meant for a laptop/desktop setting.
Alanna Howard profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

No score
No answers yet
No answers on this topic
Sprout Social9.2
Based on 12 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

Online Training

No score
No answers yet
No answers on this topic
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

No score
No answers yet
No answers on this topic
Sprout Social8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
Adrienne Hardin profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • More satisfied clients with our reporting
  • Happy employees with more time in their hands
Daniela Belevan profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Sprout Social Editions & Modules
Sprout Social
Additional Pricing Details