What users are saying about
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Top Rated
328 Ratings
13 Ratings
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Score 8.6 out of 100

Sprout Social

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Top Rated
328 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Agency Analytics

From an SEO perspective, Agency Analytics satisfies many of our needs. The reporting, keyword tracking and audit features are solid. The integrations to Google products and third party tools are also solid. I think Agency Analytics needs to improve the competitor research section. Having the ability to compare specific keywords to our clients vs. competitors provides valuable insight. Currently we're able to see the total number; however, seeing specific keywords enables us to determine where we need to improve our keyword rankings vs. competitors.
Vito Altamura | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

SEO

Agency Analytics
7.6
Sprout Social
Backlink management
Agency Analytics
8.1
Sprout Social
SERP ranking tracking
Agency Analytics
8.6
Sprout Social
Page grader
Agency Analytics
9.0
Sprout Social
Competitive analysis
Agency Analytics
4.3
Sprout Social
Site audit / diagnostics
Agency Analytics
8.9
Sprout Social
Site recommendations
Agency Analytics
7.0
Sprout Social
Task management
Agency Analytics
7.0
Sprout Social

SEO Channels

Agency Analytics
8.6
Sprout Social
Local SEO
Agency Analytics
8.6
Sprout Social
Global SEO
Agency Analytics
8.6
Sprout Social

SEO Platform & Account Management

Agency Analytics
8.2
Sprout Social
Integration with web analytics tools
Agency Analytics
8.2
Sprout Social

Listening/monitoring

Agency Analytics
Sprout Social
7.7
Boolean keyword searches
Agency Analytics
Sprout Social
8.1
Filtering out noise/spam
Agency Analytics
Sprout Social
6.9
Sentiment analysis
Agency Analytics
Sprout Social
7.3
Broad channel coverage
Agency Analytics
Sprout Social
8.4

Publishing

Agency Analytics
Sprout Social
7.8
Content planning and scheduling
Agency Analytics
Sprout Social
7.9
Audience targeting
Agency Analytics
Sprout Social
7.8
Content optimization
Agency Analytics
Sprout Social
7.7
Workflow management
Agency Analytics
Sprout Social
7.9

Engagement

Agency Analytics
Sprout Social
7.8
Automated routing and prioritization
Agency Analytics
Sprout Social
8.0
Customer interaction histories
Agency Analytics
Sprout Social
7.9
Bulk actions
Agency Analytics
Sprout Social
7.5

Marketing

Agency Analytics
Sprout Social
7.3
Lead generation
Agency Analytics
Sprout Social
7.3
Content marketing
Agency Analytics
Sprout Social
8.6
Paid media management
Agency Analytics
Sprout Social
6.2
Campaigns and promotions
Agency Analytics
Sprout Social
7.2

Channel coverage/integration

Agency Analytics
Sprout Social
7.9
Twitter
Agency Analytics
Sprout Social
9.1
Facebook
Agency Analytics
Sprout Social
8.6
LinkedIn
Agency Analytics
Sprout Social
7.8
Google+
Agency Analytics
Sprout Social
5.6
Instagram
Agency Analytics
Sprout Social
8.0
Pinterest
Agency Analytics
Sprout Social
8.3
YouTube
Agency Analytics
Sprout Social
8.0

Reporting/analytics

Agency Analytics
Sprout Social
8.0
Campaign success analytics
Agency Analytics
Sprout Social
8.2
Real-time tracking
Agency Analytics
Sprout Social
8.5
Competitor analysis
Agency Analytics
Sprout Social
7.4

Account management

Agency Analytics
Sprout Social
8.1
Role-based user permissions & privileges
Agency Analytics
Sprout Social
8.5
Mobile access
Agency Analytics
Sprout Social
7.7

Pros

Agency Analytics

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Agency Analytics

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Agency Analytics

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Agency Analytics

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Agency Analytics

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Support Rating

Agency Analytics

Agency Analytics 8.5
Based on 2 answers
For the price, it's a great value and offers the key features you need as a digital marketer. I would've given it a higher score if it offered a little more advanced functionality for bringing in data. You're largely stuck with the metrics/dimensions that they offer out-of-the-box. If it offered that, the tool would save a considerable amount of time on reporting.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Agency Analytics

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Agency Analytics

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Agency Analytics

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Agency Analytics

  • Helped us monitor campaigns effectively
  • Helped reduce the need of long reports as we could get data anytime
  • Helped monitor campaign performance in order to optimise better for SEO
Gerry Dapergolas | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Edition
Freelancer$49
Agency$99
Enterprise$249
Unlimited$499
    Additional Pricing Details

    Sprout Social

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Sprout Social Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Agency Analytics
    8.6
    Sprout Social
    7.8

    Likelihood to Renew

    Agency Analytics
    Sprout Social
    6.2

    Usability

    Agency Analytics
    Sprout Social
    5.5

    Reliability and Availability

    Agency Analytics
    Sprout Social
    7.7

    Performance

    Agency Analytics
    Sprout Social
    8.0

    Support Rating

    Agency Analytics
    8.5
    Sprout Social
    3.0

    Online Training

    Agency Analytics
    Sprout Social
    7.3

    Implementation Rating

    Agency Analytics
    Sprout Social
    8.9

    Add comparison