What users are saying about

Sprout Social

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Top Rated
270 Ratings
9 Ratings
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Score 8.4 out of 101

Sprout Social

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Top Rated
270 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Sprout Social

Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.
Jennifer Wagner profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Sprout Social
Backlink management
Agency Analytics
8.3
Sprout Social
SERP ranking tracking
Agency Analytics
9.7
Sprout Social
Page grader
Agency Analytics
7.0
Sprout Social
Competitive analysis
Agency Analytics
7.6
Sprout Social
Site audit / diagnostics
Agency Analytics
8.0
Sprout Social
Site recommendations
Agency Analytics
7.0
Sprout Social

SEO Channels

Agency Analytics
8.5
Sprout Social
Local SEO
Agency Analytics
8.7
Sprout Social
Global SEO
Agency Analytics
8.3
Sprout Social

SEO Platform & Account Management

Agency Analytics
10.0
Sprout Social
Integration with web analytics tools
Agency Analytics
10.0
Sprout Social

Listening/monitoring

Agency Analytics
Sprout Social
6.8
Boolean keyword searches
Agency Analytics
Sprout Social
7.5
Filtering out noise/spam
Agency Analytics
Sprout Social
7.1
Sentiment analysis
Agency Analytics
Sprout Social
5.5
Broad channel coverage
Agency Analytics
Sprout Social
6.9

Publishing

Agency Analytics
Sprout Social
8.0
Content planning and scheduling
Agency Analytics
Sprout Social
8.6
Audience targeting
Agency Analytics
Sprout Social
7.9
Content optimization
Agency Analytics
Sprout Social
7.4
Workflow management
Agency Analytics
Sprout Social
8.2

Engagement

Agency Analytics
Sprout Social
7.3
Automated routing and prioritization
Agency Analytics
Sprout Social
6.3
Customer interaction histories
Agency Analytics
Sprout Social
8.4
Bulk actions
Agency Analytics
Sprout Social
7.2

Marketing

Agency Analytics
Sprout Social
7.0
Lead generation
Agency Analytics
Sprout Social
6.5
Content marketing
Agency Analytics
Sprout Social
8.0
Paid media management
Agency Analytics
Sprout Social
6.2
Campaigns and promotions
Agency Analytics
Sprout Social
7.2

Channel coverage/integration

Agency Analytics
Sprout Social
8.1
Twitter
Agency Analytics
Sprout Social
9.1
Facebook
Agency Analytics
Sprout Social
8.5
LinkedIn
Agency Analytics
Sprout Social
8.0
Google+
Agency Analytics
Sprout Social
7.5
Instagram
Agency Analytics
Sprout Social
7.3
Pinterest
Agency Analytics
Sprout Social
8.0
YouTube
Agency Analytics
Sprout Social
8.0

Reporting/analytics

Agency Analytics
Sprout Social
8.2
Campaign success analytics
Agency Analytics
Sprout Social
8.1
Real-time tracking
Agency Analytics
Sprout Social
9.0
Competitor analysis
Agency Analytics
Sprout Social
7.4

Account management

Agency Analytics
Sprout Social
8.0
Role-based user permissions & privileges
Agency Analytics
Sprout Social
9.0
Mobile access
Agency Analytics
Sprout Social
7.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Mckenzie Masters profile photo

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything.
  • Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.
Mckenzie Masters profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sprout Social6.2
Based on 61 answers
We are happy with Sprout and have no desire to change products. We do hope that Sprout is able to provide some of the more advanced features like labeling and sentiment. There are some solutions that are specifically geared for Social Care and are tied into the CRM system.
Jencey Keeton profile photo

Usability

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.
Michelle Hebert profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

No score
No answers yet
No answers on this topic
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

No score
No answers yet
No answers on this topic
Sprout Social9.2
Based on 12 answers
The customer support is a big reason why I continue to use and love Sprout Social. I also used Sprout while working with a previous employer, so they have been familiar with my name for quite some time now. You always have access to a person 24/7 - whether it be via email, phone, live chat (love it!) or even if you tweet your issue to them. I've tweeted an issue in the past via my personal account and have received a response in 10 minutes or less! Their customer service and support is top-notch
Olivia Ann Hurst profile photo

Online Training

No score
No answers yet
No answers on this topic
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

No score
No answers yet
No answers on this topic
Sprout Social8.9
Based on 10 answers
Extremely easy to set up in-house.
Lizzie Maldonado profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.
Daniela Belevan profile photo

Return on Investment

  • Helped us monitor campaigns effectively
  • Helped reduce the need of long reports as we could get data anytime
  • Helped monitor campaign performance in order to optimise better for SEO
Gerry Dapergolas profile photo
  • My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
  • Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.
Olivia Ann Hurst profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Sprout Social Editions & Modules
Sprout Social
Additional Pricing Details