What users are saying about
Top Rated
169 Ratings
Top Rated
169 Ratings
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Score 8.6 out of 100
1 Rating
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Score 9 out of 100

Likelihood to Recommend

Alteryx

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.
Ryan Weber | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Alteryx
5.4
InsightSquared Marketing Analytics
Pixel Perfect reports
Alteryx
5.0
InsightSquared Marketing Analytics
Customizable dashboards
Alteryx
6.3
InsightSquared Marketing Analytics
Report Formatting Templates
Alteryx
5.0
InsightSquared Marketing Analytics

Ad-hoc Reporting

Alteryx
8.1
InsightSquared Marketing Analytics
Drill-down analysis
Alteryx
7.9
InsightSquared Marketing Analytics
Formatting capabilities
Alteryx
7.7
InsightSquared Marketing Analytics
Integration with R or other statistical packages
Alteryx
8.6
InsightSquared Marketing Analytics
Report sharing and collaboration
Alteryx
8.3
InsightSquared Marketing Analytics

Report Output and Scheduling

Alteryx
7.5
InsightSquared Marketing Analytics
Publish to Web
Alteryx
8.0
InsightSquared Marketing Analytics
Publish to PDF
Alteryx
8.0
InsightSquared Marketing Analytics
Report Versioning
Alteryx
4.0
InsightSquared Marketing Analytics
Report Delivery Scheduling
Alteryx
8.3
InsightSquared Marketing Analytics
Delivery to Remote Servers
Alteryx
9.0
InsightSquared Marketing Analytics

Data Discovery and Visualization

Alteryx
7.6
InsightSquared Marketing Analytics
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx
6.0
InsightSquared Marketing Analytics
Location Analytics / Geographic Visualization
Alteryx
8.1
InsightSquared Marketing Analytics
Predictive Analytics
Alteryx
8.6
InsightSquared Marketing Analytics

Access Control and Security

Alteryx
8.0
InsightSquared Marketing Analytics
Multi-User Support (named login)
Alteryx
8.0
InsightSquared Marketing Analytics
Role-Based Security Model
Alteryx
8.0
InsightSquared Marketing Analytics
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx
8.0
InsightSquared Marketing Analytics
Single Sign-On (SSO)
Alteryx
8.0
InsightSquared Marketing Analytics

Mobile Capabilities

Alteryx
4.0
InsightSquared Marketing Analytics
Responsive Design for Web Access
Alteryx
4.0
InsightSquared Marketing Analytics

Pros

Alteryx

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Deep SQL capabilities
  • Highly Customizable
  • Good Integration Options
  • Accurate Multi-touch Analytics
Ryan Weber | TrustRadius Reviewer

Cons

Alteryx

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Requires SQL knowledge to customize reports
  • Visualizations are a little dated (although in the process of being updated)
  • Ease of editing minor details of reports and dashboard
  • No dashboard-wide updates
Ryan Weber | TrustRadius Reviewer

Likelihood to Renew

Alteryx

Alteryx 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch | TrustRadius Reviewer

InsightSquared Marketing Analytics

No score
No answers yet
No answers on this topic

Usability

Alteryx

Alteryx 10.0
Based on 3 answers
I found it very easy to use very quickly. Part of it had to do with the training I received from Alteryx and the other part was how intuitive the tool is out of the box. Highly recommended for analysts especially ones with little code experience. Helpful to build basic code skills.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

No score
No answers yet
No answers on this topic

Reliability and Availability

Alteryx

Alteryx 10.0
Based on 2 answers
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman | TrustRadius Reviewer

InsightSquared Marketing Analytics

No score
No answers yet
No answers on this topic

Support Rating

Alteryx

Alteryx 9.0
Based on 5 answers
Good support, but could have used more when installing the server. Had a minor issue for a long time that took a lot of work to resolve. Other than that, there has been a lot of free training especially when brining on new designer license holders. Support is good overall.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics 10.0
Based on 1 answer
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
Ryan Weber | TrustRadius Reviewer

Implementation Rating

Alteryx

Alteryx 10.0
Based on 2 answers
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman | TrustRadius Reviewer

InsightSquared Marketing Analytics

No score
No answers yet
No answers on this topic

Alternatives Considered

Alteryx

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar | TrustRadius Reviewer

InsightSquared Marketing Analytics

No answers on this topic

Return on Investment

Alteryx

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Adjusted our business reviews to better represent marketing ROI
  • Increased the timeframes we could accurately report on (up to 2+ years now)
  • Completely new executive leadership team dashboards
Ryan Weber | TrustRadius Reviewer

Screenshots

Pricing Details

Alteryx

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

InsightSquared Marketing Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Alteryx
9.0
InsightSquared Marketing Analytics
9.0

Likelihood to Renew

Alteryx
6.5
InsightSquared Marketing Analytics

Usability

Alteryx
10.0
InsightSquared Marketing Analytics

Reliability and Availability

Alteryx
10.0
InsightSquared Marketing Analytics

Support Rating

Alteryx
9.0
InsightSquared Marketing Analytics
10.0

Implementation Rating

Alteryx
10.0
InsightSquared Marketing Analytics

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