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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    KickFire

    Score9 out of 10
    N/AKickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
    Pricing
    Apollo.ioKickFire
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioKickFire
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioKickFire
    Considered Both Products
    Apollo.io
    No answer on this topic
    KickFire
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    No answers on this topic
    Features
    Apollo.ioKickFire
    Prospecting
    Comparison of Prospecting features of Apollo.io and KickFire
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    KickFire
    8.5
    2 Ratings
    10% above category average
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings9.02 Ratings
    List quality7.8196 Ratings8.02 Ratings
    List upload/download8.4184 Ratings8.02 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings9.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and KickFire
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    KickFire
    7.3
    2 Ratings
    6% below category average
    Contact information8.3197 Ratings6.02 Ratings
    Company information8.4197 Ratings8.02 Ratings
    Industry information8.0195 Ratings8.02 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and KickFire
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    KickFire
    8.0
    2 Ratings
    7% above category average
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings8.01 Ratings
    Company/business profiles8.2184 Ratings8.02 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings8.02 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings8.02 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and KickFire
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    KickFire
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Best Alternatives
    Apollo.ioKickFire
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioKickFire
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.0
    (3 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    9.0
    (1 ratings)
    Usability
    8.3
    (191 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (6 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Apollo.ioKickFire
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    KickFire
    For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    KickFire
    • De-anonymizes website activity at the account (company) level.
    • Identifies net new target accounts.
    • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
    • Gives great daily insight on watchlists you've set up.
    • Delivers every possible de-anonymized visit with little filtering for accuracy.
    • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
    • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    KickFire
    • Some outdated information and your credits will be used
    • Credit package sizes are not very customizable
    • A tad pricy comapred to simillar prospecting tools I've seen
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    KickFire
    We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    KickFire
    It was designed for people who are business users, not tech users.
    Incentivized
    Read full review
    Reliability and Availability
    Apollo.io
    No answers on this topic
    KickFire
    We've never had any outages in the 7+ years using the system.
    Incentivized
    Read full review
    Performance
    Apollo.io
    No answers on this topic
    KickFire
    The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    KickFire
    They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
    Incentivized
    Read full review
    Online Training
    Apollo.io
    No answers on this topic
    KickFire
    The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
    Incentivized
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    KickFire
    Don't hesitate to contact VisiStat support. They are extremely helpful.
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    KickFire
    I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
    Incentivized
    Read full review
    Scalability
    Apollo.io
    No answers on this topic
    KickFire
    We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    KickFire
    • Faster lead conversion
    • Less time on LinkedIn trying to figure out DM (decision maker)
    • Increased employee efficiency
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    KickFire Screenshots

    Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.