What users are saying about
12 Ratings

Mixpanel

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Top Rated
90 Ratings
12 Ratings
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Score 6.7 out of 101

Mixpanel

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Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

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Likelihood to Recommend

App Annie

I would think for basic level app activity, this would be a great software. For more complex level data, I don't think this platform serves as well as others out there that are available
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Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Pros

  • The visuals in the platform are easy to read and understand and make it simple to understand the data you are looking at.
  • I find that the data in App Annie is very reliable in terms of the number of downloads we see on a daily, weekly, and monthly basis.
  • It gives me the ability to integrate the data here with other analytics and provide viewers and consumers good solid information on our performance.
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  • Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
  • Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
  • The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
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Cons

  • I do think there are quite a few side bar options when you first login to the software. I'd like to see the features maybe more condensed.
  • For us, it would be super useful to see more zip code or county level data in the software.
  • I would like to see a PDF version offered in the export options. It would make the presentation of the chart data more appealing.
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  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
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Likelihood to Renew

App Annie10.0
Based on 1 answer
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
Jason Sherman profile photo
Mixpanel8.2
Based on 12 answers
I am very happy with Mixpanel and I feel as I would be flying blind if I didn't have it. The analytics I get from Mixpanel helps me make confident decisions regarding our marketing and product design strategies.
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Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
responsive support team, quick turnaround
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Online Training

No score
No answers yet
No answers on this topic
Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
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Mixpanel does a great job in tracking user behavior throughout the site from minute details such as link clicks, to event triggers and general page views. Mixpanel also allows you to set up user flows retroactively which GA doesnt.
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Return on Investment

  • Since I'm not a purchaser of the product, only a user, I can't really speak to the ROI.
  • I do think it serves a purpose and we are able to get some usable data from it.
  • I think until we add other analytical software, this was a great starting point.
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  • Greater transparency in knowing where/ why users attrite
  • Identify problems within the product/ UX that are causing problems for users
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Pricing Details

App Annie

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details