What users are saying about
15 Ratings
Top Rated
98 Ratings
15 Ratings
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Score 5.9 out of 101
Top Rated
98 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

App Annie

App Annie is well-suited if the main source of your revenue is through ad networks, you perform a lot of Facebook and Apple Search Ads, and you are in multiple countries' app stores. App Annie is well-suited, too, if you are looking for a free app tool to pull in app store keyword data, and compare across other ASO tools. Apart from that, if you are not looking to pay for an App Store tool, then App Annie is not the solution for you.
Sam Lepak profile photo

Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Pros

App Annie

  • App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.
  • Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.
  • Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.
Sam Lepak profile photo

Mixpanel

  • Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
  • Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
  • Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
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Cons

App Annie

  • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
  • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
Sam Lepak profile photo

Mixpanel

  • Mixpanel documentation is helpful but often glosses over nuances in the use of their features that can lead to misinterpretation of the results.
  • The “Signals” functionality is tempting but not useful. I have never seen it produce significant results despite having a tremendous amount of data.
  • Having the ability to easily roll up projects into a larger project without having to duplicate data is a major missing piece that detracts from the overall value of this product.
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Likelihood to Renew

App Annie

App Annie 10.0
Based on 1 answer
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
Jason Sherman profile photo

Mixpanel

Mixpanel 8.2
Based on 12 answers
In the same situation again I wouldn't know what we would have done without Mixpanel (we had a consumer oriented community website). It was invaluable for our purposes.
Colm Shalvey profile photo

Usability

App Annie

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
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Support

App Annie

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.9
Based on 3 answers
Their email support staff is very responsive and they give you a dedicated account rep to handle any support needs.
Douglas Wright profile photo

Online Training

App Annie

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

App Annie

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

App Annie

When comparing the free versions of App Annie and AppFollow, App Annie falls short. Not only is AppFollow more intuitive, it provides better data export integrations such as Slack (view and respond to reviews real-time), Google Analytics, multiple CRMs, etc. App Annie allows for none of these things, they are more of a data aggregate.AppFollow also has a live intercom chat to help with any problems, something that App Annie is lacking when it comes to support. The only thing that App Annie wins at is connecting to the App Stores and pulling in download and conversion volumes, and allowing for 100 keywords versus 20.
Sam Lepak profile photo

Mixpanel

Mixpanel has a much better UX and the toolset provided by Mixpanel helps us solve our needs in a better way.
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Return on Investment

App Annie

  • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
  • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
Sam Lepak profile photo

Mixpanel

  • We definitely have a positive ROI, as we have not bought a paid plan yet, so we did not spent money for the product.
No photo available

Pricing Details

App Annie

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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