Apple iAd vs. ironSource

Apple iAd

Apple iAd

17 Reviews and Ratings

ironSource

ironSource

7 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Apple iAd	Score 9.5 out of 10	N/A	Apple's iAd is a mobile advertising and app-monetization solution.	N/A
ironSource	Score 8.0 out of 10	N/A	ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.	N/A

Pricing

Apple iAd

ironSource

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Apple iAd	ironSource
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Apple iAd	ironSource
Considered Both Products	Apple iAd Amar Shekhar Head Of Marketing Chose Apple iAd Apple iAd does a really better job compared to Google ads (UAC or Universal App Campaigns) for targeting iOS users. Besides, it's not a black box campaign like the universal app campaign on google. There is much more control in terms of keyword-level bidding, negative keywords, … Incentivized Helpful? Justin Mularski Senior Copywriter Chose Apple iAd In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more … Incentivized Helpful?	ironSource Verified User Anonymous Chose ironSource We were wanting to expand our channels, and IS stood out from the others because of their presence in other verticals that suited our target audience. We would not propose utilizing IS to replace any of your existing DSPs, but rather to supplement the DSPs you are already using. Incentivized Helpful? Verified User Anonymous Chose ironSource Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels. Incentivized Helpful? Kimberly Smith Director digital Chose ironSource ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have … Incentivized Helpful? Gabriela Band Sales Specialist Chose ironSource ironSource is more oriented toward gaming than MoPub and Smaato, which are focused on other verticals, but it is in direct competition with AppLovin. I selected ironSource because their support team and customer service is faster and has a deeper understanding of the product … Incentivized Helpful?

Best Alternatives
	Apple iAd	ironSource
Small Businesses	Google AdMob Score 5.9 out of 10	Google AdMob Score 5.9 out of 10
Medium-sized Companies	Yahoo Ads Score 7.7 out of 10	Yahoo Ads Score 7.7 out of 10
Enterprises	Marin Software (discontinued) Score 9.1 out of 10	Marin Software (discontinued) Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Apple iAd	ironSource
Likelihood to Recommend	9.4 (0 ratings)	8.5 (0 ratings)

User Testimonials
	Apple iAd	ironSource
Likelihood to Recommend	For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. Donations are key to our foundation, as this is our only source of revenue. Incentivized DB DeAndre Bellows Marketing and Development Coordinator Read full review	Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us. Verified User Anonymous Read full review
Pros	Animations with great performance Better integration with Apple ads platform The workflow is really straightforward and the learning curve is basic Incentivized Verified User Anonymous Read full review	Great reporting Dedicated AM to help get the best use of the product Exclusive deals with big publishers Incentivized Kimberly Smith Director digital Read full review
Cons	There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience. The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform. More functionality in the initial banners could've resulted in increased engagement. Incentivized Justin Mularski Senior Copywriter Read full review	Very small inventory for iOS in Latin. Sometimes does not deliver at the set targets. Incentivized Verified User Anonymous Read full review
Alternatives Considered	In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed Incentivized Justin Mularski Senior Copywriter Read full review	Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels. Incentivized Verified User Anonymous Read full review
Return on Investment	Ease of scaling the campaigns High retention rate high LTV of the users Incentivized Amar Shekhar Head Of Marketing Read full review	Helps us deliver on our campagins, improving ROI Inventory quite expensive, decreasing ROI Not transparent on margins, which is not good for the business Gabriela Band Sales Specialist Read full review
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