Likelihood to Recommend
I think iAd works best when it's possible to create a fresh immersive experience. If you're only using the platform to repurpose content a user could easily find elsewhere, it may not be worth their time or yours. If the product or message supports development of content that provides value, entertainment or otherwise, for a user, the platform offers ample opportunity
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Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.
Read full review Pros Driving traffic to our website. Increasing donations based on people viewing our ad. Read full review Dedicated account manager to keep things running smoothly and provide feedback weekly Great reach of publishers Large verity of ad formats Read full review Cons Attribution reporting integration with Firebase and other mobile measurement partners Slow platform Read full review Not enough anti-fraud controls Not enough inventory on small countries CPMs are quite expensive Read full review Alternatives Considered
In some instances, we developed an experience for
simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed
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ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.
Read full review Return on Investment We could deliver more, so it helped improve the business Clients got more with better results, since it's a Apple solution so it prevents possible bugs Since it's easy to learn, every developer and designer could help us in the process Read full review It help us scale some apps. Sometimes it doesn't deliver at the set targets. Read full review ScreenShots