Adjust by AppLovin vs. Braze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 7.9 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Braze
Score 8.5 out of 10
N/A
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
Pricing
Adjust by AppLovinBraze
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdjustBraze
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adjust by AppLovinBraze
Considered Both Products
Adjust

No answer on this topic

Braze
Chose Braze
Braze is the best to orchestrate omnichannel communication for apps. It is a powerful solution to segment the user base and triggers the right message at the right moment to the right user. If an app is your main channel, you have to choose a tool that was made with that in …
Top Pros
Top Cons
Best Alternatives
Adjust by AppLovinBraze
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Score 9.0 out of 10
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Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adjust by AppLovinBraze
Likelihood to Recommend
7.6
(6 ratings)
8.8
(46 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
7.5
(13 ratings)
Support Rating
6.0
(1 ratings)
4.5
(21 ratings)
User Testimonials
Adjust by AppLovinBraze
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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Braze
Braze is really well suited to a business or company that wants to utilize the canvas flow capability to build out various customer journeys for its users. Also, the simple-to-use interface is great for all levels of marketers and is accessible to anyone with a basic knowledge of CRM systems.
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Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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Braze
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
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Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
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Braze
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
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Braze
No answers on this topic
Usability
AppLovin
No answers on this topic
Braze
It's very simple to set up Braze with new API integrations to our internal systems which makes the sharing of data and the triggering of comms very straightforward. We also utilize custom events to trigger certain customer actions, so that we can trigger real-time comms - which is very simple to set up and execute.
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Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
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Braze
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
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Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
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Braze
Every business is different, but in my experience, Braze has filled the need for the clients that are using it and they have done a masterful job of creating and continuing to update a platform that is excellent!
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Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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Braze
  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.