What users are saying about
16 Ratings
16 Ratings
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Score 8.1 out of 101
23 Ratings
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Score 8.8 out of 101

Likelihood to Recommend

AppsFlyer

If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.
No photo available

Flurry Analytics

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes profile photo

Pros

AppsFlyer

  • Tracking multiple traffic sources effectively including Facebook, Instagram, Google, Affiliates etc.
  • Deduplication while at attribution and fraud detection, which helps saves a lot on the marketing spends.
  • Multi touch, exponential, last click, first click attribution models basis our requirement.
  • Short links and smart URL that is mostly used for quick campaigns and product integrations.
No photo available

Flurry Analytics

  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
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Cons

AppsFlyer

  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
Evan Laird profile photo

Flurry Analytics

  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

Flurry Analytics

Flurry Analytics 3.7
Based on 5 answers
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Kiran Naiga profile photo

Support

AppsFlyer

AppsFlyer 8.5
Based on 2 answers
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.
No photo available

Flurry Analytics

No score
No answers yet
No answers on this topic

Alternatives Considered

AppsFlyer

Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
No photo available

Flurry Analytics

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal profile photo

Return on Investment

AppsFlyer

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
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Flurry Analytics

  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes profile photo

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Flurry Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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